In traditional advertising, you are hunting for your customers. It is very expensive and difficult to target the right audience. Online advertising or Pay-Per-Click(PPC) advertising allows you to turn things around and allow your customers to hunt you by only showing ads to people when they are looking for what you offer and then, only paying for the ad if the show intent by clicking on the ad.
What to Look For In Effective Online Advertising
- Google AdWords Certified Partner
- Excellent keyword research
- A mix of advertising platforms
- A realistic budget and expectation
Google AdWords Certified Partner
The system for setting up, monitoring and having success at PPC advertising is very complex with many moving parts. Make sure you are working with someone who has taken the initiative to study the system and pass Google’s AdWords certification exam.
Excellent Keyword Research
Similar with search engine optimization (SEO), choosing the right keywords will make sure your ad is targeted, showing up for people who are search for what you have to offer. Not only does the targeting matter, each keyword costs a different amount and your keywords, in combination with your ads and landing pages determine how much you pay for each click. Make every ad click count by making sure you are targeting the right keywords.
A Mix of Advertising Platforms
Most people do their searches on Google, however, Google is not the only game in town. You may have potential customers on other social media sites like Facebook, LinkedIn and other networks. We will help determine which platforms make the most sense for advertising your business.
Realistic Budget and Expectations
PPC advertising is much more effective than traditional advertising, but there is no magic bullet, especially when starting out. PPC marketing can take several months to adjustments to make an effecting advertising campaign. To have an effective campaign, we recommend allocating at least $5/day of PPC advertising spending. PPC advertising should always go hand-in-hand with effective SEO and split-testing