Top 3 Social Media MUSTS for Local Businesses
Using information we have gathered, we have determined three reasons you need Social Media services for effective online marketing.
1) Your Audience
As of January 2014, 74% of online adults use social networking sites… and growing. To reach your paying target audience, you MUST engage with them where they are – on social media.
2) Build Trust
68% of consumers check out companies on social networking sites before buying
To build trust with potential clients, you MUST participate with them on social media.
3) Brand Management
After seeing a brand response to a review, 71% of consumers change their perception of the brand
To build a stronger brand, you MUST be active in engaging with clients online, responding to both positive and negative comments.
Social Media networks are places people congregate online to share opinions and what’s on thier mind. Discussions about products and services can be a huge boost to a company’s sales. Our Social media marketing services provides the necessary “social proof” that you are a quality business that provides excellent products/services and responds to client needs and questions.
What Does Effective Social Media Marketing Consist Of?
- An active presence on major social media networks
- Reaching NEW local customers
- Strengthening relationships with loyal customers
Active Presence on Major Social Media Networks
For effective Social Media Marketing for a business-to-consumer (B2C), a presence on Facebook, Twitter and Google+ are a must. For clients in the business-to-business (B2B) market, a presence on LinkedIn is a must. Depending on client needs and target audience, there may be other social media sites to compliment your efforts.
Facebook is the largest social network, ideal for the B2C segment. A Facebook advertising campaign will enable you to reach NEW potentials clients.
See Best In Oshawa for an example of our community Facebook page.
Twitter is the 140 character status network, designed for mobile users.
See Best In Oshawa for an example of our community Twitter page.
LinkedIn is the social network for professionals. It’s ideal for businesses targetting other businesses (B2B).
See The Digital Marketing People for an example of a company LinkedIn page.
YouTube is the #1 video streaming system in the world. Any business can make video content and easily upload it to educate their client.
See Best In Oshawa for an example of a YouTube Channel page.
Pinterest is ideal for any business that has a product/service that shows well visually.
See Bella Notte Italian Ristorante for an example of a Pinterest Board page.
Reach New Local Customers
Some businesses already have their own social media page(s), however, company pages are usually followed by loyal clients, employees and friends and thus don’t reach many new clients to generate leads or brand awareness.
Our Social Media Optimization Services- We take a different approach.
We create community social media pages for the cities we are in and get a large following because we post local news and events so people know what’s happening in the city. Mixed in with these event posts, we post information about your products and services at least once/week. The Digital Marketing People Inc. can provide social media exposure for your company through Facebook, Twitter and Google Plus on our local community-based pages.
Repeated exposure on social media breeds trust so when a need for your services arise, you are already in the minds of potential clients.
Strengthen Relationships With Loyal Customers
The best way to connect with your clients online is through social media. If you are mainly a business-to-consumer (B2C) company, use the same social media elements as above, specifically a Facebook page (not a group). If you are a business-to-business (B2B), create a LinkedIn company page.
You are the best person to engage with your customers – let your personality shine through. We will help with setup of your company page, train you and suggest how often and what topics to post about. Responding quickly to comments and feedback is key to successful relationship building and adding to the sense that you care about your clients.