Black Friday is a mere seven weeks away. Before then, it is essential that you prepare a digital marketing campaign for high-impact results. Fear not, though, because in this article we will share with you some of the top small business marketing tools such as SEO and responsive website design.
Search engine optimization (SEO) is often discussed in hushed tones of reverence and mystery. The fact is that being found by consumers who are looking for what your organization offers is not achieved by trickery, but by good digital marketing practices.
The key is to align your content with the terms users may enter when searching online. Keyword research is necessary to maximize the return on investment of the “value” of the various words or phrases. Next, you must ensure that your online presence is correctly structured to effectively answer your prospects’ questions, to load quickly and to run smoothly.
To be responsive is to be approachable, receptive and flexible. Exactly how any business would like to describe their connection with their clients and prospects. In our digital age, it means having a website, which is easy to use no matter whether you are accessing it at a desktop PC with a massive screen, a teeny-tiny mobile device in the palm of your hand or anything in between. (Like on this page – try it out by resizing your browser to be as narrow as a mobile phone’s screen.)
When phones got smart, the term “responsive” came into being. Because in 2018 web browsing on mobile devices outnumbers the volume of browsing done on desktop computers, the catch phrase has been elevated to “mobile first responsive web design”. It is the most cost-effective and SEO friendly way to have a site appear properly on all physical media sizes. In other words, ensure that your website is responsive ahead of the Black Friday madness.
The Digital Marketing People
Contact the Digital Marketing People for advice on a high-impact digital marketing and responsive web design, as well as SEO services before Black Friday is upon us.