If you own a business that operates within the travel and tourism industry, you are probably wondering how you can make sure digital marketing works for you. So, where do you start? And how can you really make the most of your efforts? We have got some helpful tips for you below:
Get Involved On Social Media
The only thing bigger than travel related photos, quotes and videos on social media is #foodporn. Basically, social media is the biggest and most advantageous tool at your disposal when it comes to generating interest in your travel and tourism business. If you are not using social media to promote it and attract followers, you are missing out on a world of opportunity to grow your online reputation.
Why not run a competition where you encourage your followers to send through their best travel snaps? You can use these inspirational pictures in future campaigns, as long as you tag the person who sent them to you and get their permission first. Studies have shown that user-generated content marketing gets more engagement and interest – which is great news for your business!
Optimize Your Website
Seeing as though most people will use your website to browse information about certain destinations and, most importantly, for making bookings, you will need to ensure that it is fully optimized to accommodate heavy traffic, as well as a wide variety of devices that may be used for browsing. This includes smartphones and tablets. A responsive, easy to navigate website will enhance user experience and give you a boost in Google rankings.
When it comes to expert digital marketing, social media marketing and content marketing, The Digital Marketing People have got you covered. For more information, do not hesitate to get in touch.
The most romantic day of the year is fast approaching, and it is the perfect opportunity to give your digital marketing efforts a boost, from email marketing to content marketing and everything in between. Regardless of whether your business is big or small, here are some inspirational Valentine’s Day marketing ideas to get you started:
Charm With Email Marketing
Email marketing is the easiest way to use Valentine’s to your advantage. How about roping in a designer to create a new, more romantic look for your mailer? Perhaps it is a good idea to run a few Valentine’s promotions and discounts? Or start a Valentine’s themed competition to up engagement on your social pages. Whatever you choose to do to generate some extra love for your brand, email marketing is a great way to let your followers know all about it.
Carry The Theme Through
It is the little things that are sure to get you noticed. By adding a bit of Valentine’s flair to your brand’s logo or name and carrying it through across all digital marketing platforms, from your social media pages to your website and blog, you are bound to get plenty of attention as a result. It can be as simple as adding a few hearts to your design, or going the whole hog and changing your logo’s colour and font.
Create A Valentine’s Catalogue
If you happen to offer products or services that one might choose to give as a Valentine’s Day gift (even if it might be considered slightly unconventional), now is the time to capitalize. Take the time to create a Valentine’s catalogue detailing a wide range of gift ideas ‘for her’, ‘for him’, and so on. You might want to throw in a few enticing specials or two-for-one deals for good measure. Do not forget to share the catalogue on social media and via email marketing to ensure it reaches as many people as possible!
For expert assistance when it comes to making the most of email marketing, content marketing and marketing automation this Valentine’s Day and beyond, do not hesitate to get in touch with The Digital Marketing People.
Digital marketing seems pretty straightforward, right? You build a website, start email marketing and spend as much time promoting your brand on social media as possible. Think again! Unless you have a very clear strategy with very clear goals, it is easy to make tragic mistakes when it comes to digital marketing and your brand’s online reputation. Here are a few common mistakes that you definitely want to avoid at all costs:
Neglecting Mobile Users
Nowadays, the majority of Google searches are conducted using a mobile device, like a smartphone or a tablet. Never mind the new algorithm updates that seem to penalize websites and their rankings if they have not optimized for mobile. Basically, if you have not made sure that your website is responsive and accommodating to all methods of browsing, you are losing out on a lot of business, and you can be sure that it is one of the main reasons why you can’t seem to make that top spot on Google.
Not Using Content Marketing To Your Advantage
From blogs to videos, digital marketing is all about content: creating content, sharing content, engaging with content. If you are not doing any of this, you can be sure that you are not reaping the maximum rewards of your online marketing efforts.
Digital marketing can be a relatively affordable exercise if you know who you are targeting. With so many tools that allow you to target your audience incredibly specifically, from age and gender to online behaviour and interests, you can achieve incredible results with the minimum budget if you use these tools correctly and do proper research into who your customer really is. Not only will this knowledge help you in the realm of digital marketing, but it will also help you with every other aspect of your business too.
If you are looking for expert assistance when it comes to digital marketing, small business marketing, email marketing, SEO and social media marketing, look no further than the Digital Marketing People. Contact us today to learn more.
Customer experience is everything when it comes to ensuring the success of your e-commerce business! Even if the quality of your merchandise is unparalleled, if your e-commerce platform doesn’t function as well as it should, or your delivery method isn’t quite up to scratch, you can be sure that your customers will start shopping elsewhere. Here are 5 easy ways to update your e-commerce website to allow for the best customer experience possible – every single time!
Chatbots make life easy for you, all the while keeping your customers happy. They can answer questions on your behalf and respond to queries almost immediately. Plus, they are actually very simple to create and implement.
Faster Loading Times
At the end of the day, what is more important to your customers is speed. Gorgeous, high-res images do look stunning, but if they affect the loading times of your site (even by just a few seconds), they just are not worth it.
So many online shoppers choose to shop using their mobile devices as opposed to their desktops or laptops. That is why all e-commerce websites should boast a responsive design, so that all content can be viewed effortlessly regardless of the device being used to browse.
High Quality Images
We’re not talking about high-res here. Rather, you will want to make sure that all images used on your e-commerce site are uniform. They should all feature the same background and format. This helps your site to look a lot tidier and more professional, thus enhancing the chances that your potential customers will convert.
Keep Check-Out Processes Simple
Only ask for essential details to limit the amount of time that it takes for your customers to check out and pay. Name, address, contact number and banking details should suffice. If you are asking for their grandmother’s dog’s email address and a million other unnecessary things, there is a much greater chance that they will change their mind and choose to make their purchase elsewhere.
Countless companies tend to recycle their digital marketing strategy from the previous year without updating it according to the latest online trends. This can result in a stale, predictable approach to digital marketing, PPC and retargeting. Not only that, but it could also lead to a decrease in the success of your online marketing efforts. Here’s why and how to rethink your digital marketing strategy for 2019:
As every digital marketing agency worth its salt knows, your digital marketing strategy means nothing if you haven’t clearly defined your objectives! Needless to say, objectives change from year to year. So before you change anything else, be sure to revisit this section of your plan and think carefully about what you would like to have achieved by this time next year.
Are you focusing most of your attention on SEO and your company’s website? While this is indeed very important, you will also want to be sure that you’re dedicating enough time to creating a good social media presence for your business, too. You can generate even more traffic to your website through Facebook ads and remarketing, for example. Plus, you’ll be able to speak to your customers directly – talk about invaluable insights into your efforts!
Before you dive head-first into implementing your strategy, it would definitely be worth your while to check up on your competitors and what they have achieved through their digital marketing efforts in the previous year. Staying up to date with your competitors is almost as important as being innovative and original.
Are you struggling to make your mark on the digital marketing world? The truth is that it requires more than a fancy website design, a few social media marketing pages and basic SEO – it requires passion and an ability to keep up to date with the latest trends. In an effort to help you achieve better results this year, here’s our take on the top digital marketing trends for 2019 and beyond.
- Artificial Intelligence
Artificial intelligence definitely isn’t a new thing – it has been a hot topic for a while now. However, it is quickly becoming an expected aspect of a company’s digital marketing efforts. A great example of how you can implement it is by introducing a chatbot to your website. Chatbots allow you to offer your customers an ‘always-on’ welcome, making sure that you’re there for them whenever they need you to be. Chatbots are also sure to improve your company website’s SEO in the long run.
- Social Media Marketing
It is nearly impossible for businesses to avoid exploring social media marketing any longer. Nowadays, if your company does not have a social media presence, your potential customers automatically lose faith in the products and services that you are offering them. A solid social media presence, on the other hand, helps to foster trust, interest and engagement.
- Voice Search
Voice search is set to become increasingly popular in 2019. In fact, it is estimated that almost half of all Google search queries will be done via voice search. This means that it’s time to update your website content. Think longer keywords and more detailed questions for best results.
In search of a digital marketing agency specialising in small business marketing, email marketing, SEO and more? Welcome to the Digital Marketing People. Contact us for more information on how we can help you.
Ultimately, email marketing is a way to generate leads for your business, however, in recent times with the large reach of marketing automation, up to 76% of leads generated by marketing never turn into sales. This is because these leads are not nurtured and the user loses interest and drops off. This poor performance in marketing and sales can be somewhat stemmed when you combine your email marketing with a proper lead nurturing strategy. Here are a few points to consider:
As with any strategy or campaign, you need to understand what it is you can get out of it. Typically, you want to focus on either generating revenue or building brand awareness and loyalty. With generating revenue, your goals will shift toward getting your end-user to buy or try a product. With a brand awareness or loyalty building campaign, you are trying to entice people to sign up, request a demo or interact with your business in some way – typically through content marketing.
Organize Your Email List
Segmenting your email list by company, job title and interest, among other things, will allow your marketing automation to be more effective, as its targeting can be fine-tuned to be more relevant and engaging to the audience.
Understand The Difference Between Leads And Subscribers
All new signups for your monthly newsletter or email blast should not automatically be treated as leads and have budget spent on them in your lead nurturing strategy. Focus your time and your budget on nurturing the qualified leads you have generated through your various targeted campaigns.
Marketing is an essential part of every business. Digital marketing has grown in leaps and bounds with the advent of the internet and has become a major part of every marketing strategy. With digital marketing, inbound marketing has become a lot more successful. But what is inbound marketing? Well, simply put, inbound marketing is a form of content marketing designed to bring prospective clients to you, rather than you going after them. So, in what ways can you implement this?
- Search Engine Optimization.
Search Engine Optimization (or SEO) is a method of inbound marketing that targets people looking online for a product or service that you offer. SEO is a form of website optimization that makes your website appear close to the top of the Search Results. If you are reading this article, it is because the SEO worked. This Festive Season, Christmas themed SEO will add relevance to your website.
- Content Marketing
Content Marketing is the act of creating free content to distribute to create interest in your product or service and entice the potential lead into taking an action. SEO and content marketing often go hand-in-hand, as the content can be used for SEO. A good example of such content would be this article.
- Social Media Marketing
The Festive Season is a good time to engage with your customer base. Social media marketing allows you to speak directly to your customers and get feedback, build brand loyalty and even launch campaigns directly with your audience.
- Relevant Landing Pages
The landing page a customer gets to after clicking a link should be directly relevant to the link or search term that led them there. This is the last part of their journey and is critical to the success of your inbound marketing campaign, so ensure that your landing pages are relevant.
For any business, both traditional and e-commerce, the holiday provides a great opportunity to increase revenue and lift sales and awareness. Digital marketing is more important than ever at this time of year, but more than that, you want to be able to engage with your clientele to give them a more personal touch this holiday season. And the best way to do that is by employing social media marketing. The Digital marketing People are the experts at implementing a social media marketing strategy, and we have compiled a few ideas to think about this festive season.
Engage With Your Following
Social media is unique in that it allows you to engage with your audiences, and it also allows your client base to engage with your business. The festive season is the ideal time to encourage client engagement with your business on Social Media. For example, offering a discount to those who upload photos of them posing with your product. This social media marketing strategy engages with clients and acts as an online reputation management tool.
Make Your Website Mobile Friendly
Over 60% of adults who are online access the internet through their phone. While most e-commerce transactions still take place on a desktop or laptop, most users will browse a store on their mobile beforehand. That means that you need to ensure that your site is optimized for mobile and tablet viewing to ensure your inventory can be seen.
Market to Cart-Droppers
It has been shown that people who have previously visited your site are much more likely to buy something from you than those who have never been to your site before. With that knowledge, you should start orienting your digital marketing campaigns to market to cart abandoners more than new users.
Some people still think that coupons are a thing of the past. However, in 2018, this could not be further from the truth. Everyone, from millennials to affluent people, loves getting something free, and coupons are a great way to deliver a free gift this Christmas.
If you are not yet convinced, here are some intriguing coupon statistics:
- 96% of consumers use coupons
- 85% of Americans use coupons
- Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them
- 48% of US companies use mobile coupons for marketing
- At least 5% of US internet users redeemed a digital coupon or code at least once per year in 2015
- 68% of consumers say that coupons generate loyalty
- 50% of consumers are more likely to visit a store if they have received a coupon
The festive season catapults people into a spending frenzy and they will be expecting promotions, sales, discounts and other gifts. Whether you run an e-commerce website or want people to visit your brick and mortar store, give your customers the gift of a coupon this Christmas.
If this is the first time you will be incorporating coupons into your digital marketing strategy, then keep it simple. A coupon offering a buy-one-get-one-free deal or a discount that is redeemable over the festive season can be appealing enough to boost your sales.
There have been many technological developments in the digital coupon sphere. NFC stickers and QR codes are now an accepted way for people to gain points that they can redeem from a business or boost their status in a company’s loyalty programme. If you have an app, then you should consider using push notifications to send your customers coupons or codes that they can use when they are buying. This is a great way to strike while the iron is hot because they will already be using their smartphone or tablet.