You can’t ignore how fast the digital marketing world is growing. From fast and rapid advancements being made annually in visual search and the rapid rise of interactive chatbots in most social messaging platforms aiding social media marketing to the advancing implementation of AI in various marketing functions across vast industries and markets.

2019 was a very competitive season among all digital marketers with all the evolving technologies that were utilized. With technology getting more sophisticated, modern customers will have to be very tech-savvy.

Three Digital Marketing Trends to be on the Lookout for in 2020:

Voice Search

There is no denying that this technological feature keeps getting more advanced, and we can expect that more and more digital marketers will want to utilize this feature in 2020.

For instance, this year alone, most searches have been done by voice searching. One can simply make a mobile query on Google using voice search.

Even though it won’t be easy to replace text-based search, the voice search feature will present an opportunity for digital marketers in 2020 that will help them expand their existing market.

Video Marketing

Video marketing has been one of the fastest-growing strategies over the past few years, and it keeps growing. Small businesses with limited resources should consider leveraging this digital marketing strategy as part of their email marketing by 2020. This will make it easier for small companies to start doing their own video production and stop relying on external agencies. 

Cisco estimated that 82% of internet traffic will be via video by 2022, which means that you won’t have to wait too long to incorporate video as part of your growing business. This efficient marketing tool will mainly be useful for small business marketing as well as social media marketing.

Visual Search

More and more businesses are leveraging visual search due to how fast and easy one can obtain information online using visual search. The image recognition market keeps growing, and it will only be more efficient in 2020.

With visual search, you can easily find a product review online or identify species of plants just by taking a photo or uploading a picture of the object.

This is a fast, interactive, and fun feature that will help small businesses leverage processing visual information using this visual search trend.

Contact The Digital Marketing People to learn more about digital marketing trends you should be on the lookout for in 2020.