Top 3 MUSTS for an EFFECTIVE Web Site
48% of people cited a website’s design as the number one factor in deciding the credibility of a business
Your web site MUST have a clean, professional look and feel with common elements that people can walk up and use.
97% of all consumers search for local businesses online.
Your website MUST be able to convert your hard-earned visitors into clients, and have them take the actions to engage with you.
48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
Your web site MUST look great on both mobile and full-size screens without compromising on design and readability.
Today, when people want to find a product/service, they go to the Internet to find it. Having a solid website is key to business success, both online and offline. The Digital Marketing People provide standardized web development and design services in Oshawa.
What To Look For in a Great Website
- Custom web design with common elements
- Shows effectively on mobile devices
- Each page is a conversion-oriented landing page
- Communicate your "Core Story"
- On-page Search Engine Optimization (SEO)
Custom Web Design With Common Elements
Visitors take in the look and feel of your website in a fraction of a second. They judge whether they are comfortable navigating your website by recognizing common elements such as menu, logo, main content and sidebars. While your website should be unique and visually appealing, it should have common elements that are readily recognizable and don't cause the visitor any delay or confusion in consuming your content. Your site should include a top menu with logo at the top left. The page should have a large visual component and a way for the visitor to contact you. It should also have an obvious main content area and a footer. Also, websites that feature testimonials from your customers help communicate that your are trustworthy and deliver a quality product/service.
More than 50% of all searches for local businesses are from mobile devices - and that number is climbing every month. A website should be designed to deliver your message properly on web browsers, tablets and mobile devices. These days, a responsive design is the most cost effect and SEO friendly way to have a site appear properly on all physical media sizes. To check for a responsive design, just resize your browser to be more narrow (like a mobile phone might appear) and watch to see if the content still appears in a usable way. Go ahead, try it on this page!
Conversion-Oriented Landing Pages
Most web developers focus only on how a website looks and create the site content as an afterthought. Yes, your website should look appealing, but the real measure of a website’s effectiveness is if it converts visitors into buyers. As a results-oriented web development company in Oshawa, we design and develop standard websites considering all these factors.
A website should mainly be a collection of "landing pages" which are designed to convert someone who discovers the web site from a search engine. When someone searches for your product/service on Google, the link they click on should be very specific to the keywords they used to find your site. When users have a contextual flow from their keyword search to your website, they are much more likely to find what they are looking for and convert to buyers. Thus, a website designed to convert visitors into buyers consists of a collection of pages based on different keywords related to your product/service. As such, keyword research is an important preliminary task before the outline/content of the website is set.
Communicate Your Core Story
People care about themselves, not about your company. Landing pages must be written in the language of the user searching rather than industry lingo that may be unfamiliar to the visitor. Your page should inform the potential client of your expertise by explaining the benefits of your product/service (not listing the features of your products and services). Essentially, you want to communicate your core message to the user in such a way as to set you up as a trusted expert. Since buying decisions are essentially emotional decisions (and information only appeases emotional states), a great website appeals to a potential client’s desires by focusing on benefits, pre-empting questions that might cause concern and making them feel comfortable with your expertise. Once your message is communicated, use a clear call-to-action prompting the visitor to connect with you.
Search Engine Optimization (SEO)
Search engine optimization comes in 2 flavors.
- On-page SEO. This is whatever you can do on your own website to make is easy to index by Google and other search engines. It's making landing pages that are relevant, based on keyword searches and standards-based code with behind the scenes codes to make search engines favor your page.
- Off-page SEO. These are actions you can take outside of your website, usually in the form of quality links back to your site which help Google and other search engines recognize you as the expert you are in your particular niche.
When your website is designed and developed, make sure the developer has on-page SEO experience and implements that as part of the web development.
NOTE: Complete SEO cannot be achieved by having a great website alone. Off-page SEO accounts for 70% or more of the weight of good Search Engine Optimization. Off-page SEO is a separate ongoing service and is best performed by an online marketing expert, not someone who is principally a web developer.