The Most Common Reasons Why A PPC Campaign Isn’t Converting

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Are your PPC campaigns getting a bunch of clicks, but only a few conversions? Here are some of the most common reasons why you’re not seeing results:

 

 

  • Inexperience

 

As a digital marketing agency who manages everything from retargeting strategies to Facebook ads, we have found the most common reasons why PPC campaigns do not work is because the person managing the campaign doesn’t always know what they are doing. It’s true that Google AdWords has a lot of resources and that it is easy to set up a campaign yourself, but inexperienced people often miss big opportunities that could make a significant change in their PPC results.

 

 

  • Your Bidding Is Off

 

When we say that the ‘bidding is off’, we mean the following:

  • That you might not be using native keywords,
  • You are bidding too much,
  • Your budget is too much,
  • Your goals aren’t set or defined, and so on.

 

The people who manage the most successful campaigns are those who sit at a desk and work on PPC campaigns all day. They aren’t social media people, bloggers,  strategists or involved in other aspects. PPC campaign management is a craft that is perfected over years.

 

 

  • Your Budget Isn’t Big Enough

 

Another reason why PPC campaigns don’t convert is that the budget isn’t big enough. If your competitor is spending $15,000 and you are spending $1,500, you might get a few of the leads, but not enough to make a difference. PPC is an auction system. It’s like eBay. If you bid $1 on an item and another person bids $5, eBay is going to give the item to the person who bid $5.

 

The Digital Marketing People is a digital marketing agency that can help you to ensure your PPC ads convert. Contact us for more information today.

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