Best Buyer Strategy – The Fastest, Least Expensive Way To Double Sales

Do you have 20 minutes to work ON your business instead of IN your business? If so, reading this article will give you hands-on tips to double your sales.

In his fantastic book, The Ultimate Sales Machine, Chet Holmes (the late Marketing Guru), wrote about a strategy called Best Buyer, which he calls the “fastest, least expensive way for doubling sales.” This article is an adaptation of that strategy for small-medium sized businesses (SMBs) that serve their local community.

Before we get into the meat of it, lets quickly review the market for your product/service at any given time.

Interested Buyers

These numbers have been proven many times over. That means your direct sales efforts are only addressing that top 3% that are ready to buy now. Consider the immense amount of money and energy that is spent weeding out the 97% that aren’t ready to buy now. There is a better way. Continue reading “Best Buyer Strategy – The Fastest, Least Expensive Way To Double Sales”