Lavish events, endless PPC digital marketing, free gifts – these marketing strategies sound fool-proof… But, what if you have just opened the doors of your new business and simply don’t have the budget to pull them off? Unless you started off with a number of enthusiastic investors, this will almost certainly be the case! Luckily, there are a few ways to market your start-up that won’t cost you a fortune.
Organic Digital Marketing
While spending a little on your digital marketing is sure to be of benefit, doing so definitely isn’t necessary. You can achieve impressive results without spending a cent! The secret is to focus on the SEO of your website, creating interesting and original content (content marketing) and engaging with your social following via social media at any and every chance you get.
Rely on Word of Mouth
Ask all of your friends and relatives to spread the word about your business in any way they can. Share information about it on social media, speak about it at parties and gatherings – you’ll be amazed to discover that good news really does travel fast!
Consider Guest Posting
One of the best ways to attract attention to your start-up is to become a guest poster on another blogger’s site. Just make sure that the blogger is relevant to your industry and that their audience consists of those who may be potential clients. This may require a bit of effort on your part, but it can lead to incredible exposure if you manage to get it right.
When you’re looking for affordable digital marketing to help leverage your start-up, you need not to look any further than The Digital Marketing People. We specialize in small business marketing and SEO. Contact us today for a quote.