Location marketing is an essential form of Search Engine Optimization needed if your business operates in a certain area. Local SEO ensures that users in your area or users who are searching for your service or product in your area land up on your site. The leaders in SEO services, The Digital Marketing People have created this list of local marketing tips to ensure you get the best results for your local SEO campaign:
Get Your Google My Business Up And Running
Whether you have a brick and mortar store or a strictly online e-commerce store, it is imperative that you create an online presence. Google My Business allows for you to upload your store details to the Google-sphere and lets your product or service be indexed online and ready to show when someone searches for it in your area. If you are a physical store, ensure you have the store contact details on your page as opposed to just a contact form.
Once you have indexed your store, it is important to understand who and where you want your targeting to be. Often times it can be a radius around your store, but it can be a particular area, demographic or route that you take. Understanding where your target audience lies, ensures you can pinpoint target them.
Ensure that you engage in social media and get reviews. The more active your site, page or review page is, the higher you will be indexed and shown when people are searching in your area. Get customers to leave a review. Yelp and Google Reviews are both extremely important in raising the relevancy of your page.
The Digital Marketing People are the industry leaders in SEO services. If you need your business to have the most impressive online presence in your area, then you need local SEO. For more information, contact us today!
A social media marketing strategy can be a great way to engage with your target audience and boost brand awareness. However, if you are not leveraging your social efforts for your broader digital strategy, then you are missing a great opportunity.
A comprehensive search engine optimization (SEO) strategy has many changeable parts. While keyword research and content creating are some of the core pillars to SEO, so are backlinks. Earning high-quality backlinks from other websites can help you succeed in your goal of dominating Google’s search results, whereas spammy link strategies will do you more harm than good.
One social strategy that you could incorporate into your SEO plan is to share your content on websites such as StumbleUpon, Reddit and Delicious. These sites are very popular, which means that not only will your content be read by people on the site, but also you can link back to your own online assets to boost your SEO strategy.
Another option is to use your keywords in updates when posting to social sites. An interior decorator in Wyoming, for example, will want to post content with these keywords on platforms like Facebook, Twitter, LinkedIn and Instagram in case people are searching for these search terms on the site. Social media sites have high domain authority. One simply has to type in a person’s name on Google to see that their social media profiles will rank very highly. Even if you have determined that LinkedIn, for example, will not be part of your company’s SEO strategy, you can still benefit from creating a company page with your main keywords on the site.
Chatbots have been around for decades, but the term only went mainstream after Facebook launched its Messenger Platform. Since then, tech giants such as Apple, Amazon, Microsoft and Google have all adopted chatbots in some way or form to benefit their business. Here are some of the benefits of including chatbots in your web design:
- Reach A Larger Audience
There is no way to know how many people from across the globe could be interested in your products – unless you have the capability to answer questions from a larger audience. The best part of including a chatbot in your web design is the fact that you do not have to educate the audience on how to use it. Chatbots are now widely accepted and people instinctively know how to use it, which means you can reach more people at a rapid rate.
- Gain Business Insights From Customer Data
Thanks to the rapid development of technology, chatbots are now being coupled with machine learning and artificial intelligence. These capabilities mean that business owners can pick up on trends and even point out where you need to focus on product innovation or customer education. All of the chats can be saved, which can help skillful marketers to gain insights into a customer’s interests and choices, so that a business can capitalize on retargeting or through marketing a customer-specific add-on to clients.
- Engage Visitors Immediately
Not everyone will be inclined to make small talk with a chatbot. However, if a small introductory message with a human picture lets a person know that they are there to assist, then people can engage immediately without having to search for what they are looking for on the site. Be sure to use a real photo for your chatbot messenger box instead of a stock image or your company’s logo.
- Automate Everything
Instead of having a receptionist, a call centre and service consultants, you can start moving some of these tasks to the chatbot. Not only will you save a lot of money, but also you can free up your customer service team’s resources to focus on strategy development and problem solving for your business.
Do you need a team of website designers and developers to help you with your site? Then contact The Digital Marketing People today.
Is it cruel to mention Black Friday while you are already suffering from a post-summer slump? Not if you want to make the most of it by planning a strategic local online marketing campaign. After all, it is only around 80 days away!
Internet on the Move
The 21st century boasts a world of cyber citizens who do not plan and print at home. Rather, we turn to our phones to seek out information on the go. As we use our mobile devices more and more to connect, so the significance of local SEO increases.
To cash in on this move towards searching as-and-when we need information, your business can leverage local SEO to position yourself on search engines and other digital marketing platforms so that you are found exactly when you are needed.
Keeping it Local
While you are preparing for Black Friday months in advance, most consumers are not. When the day rolls up, many will use a local search to find geographically constrained business listings in their vicinity. Using a digital marketing agency to list your organization on Google My Business, Bing Places for Business, Apple Maps, Facebook, Foursquare, Yelp, Yellow Pages, and data aggregators ensures that you are found exactly where you are needed.
Black is Beautiful
Because local SEO is precisely targeted and timely, it has a reputation as resulting in the highest conversion levels of all local advertising channels. This tremendous return on investment will keep you agreeably “in the black” this Black Friday.
Results-Oriented Digital Marketing Services
To find out more about local online marketing, search engine optimization, and other aspects of successful digital marketing contact the Digital Marketing People without delay.
If you are selling products online, then you will know that the digital marketing tactics that are needed for an e-commerce website can be very different from a website that is marketing a service or providing another type of B2B offering. Abandoned carts can be a major frustration for website managers. Here are a few essential e-commerce website strategies for reducing abandoned carts:
- Focus On Building Trust
If you’re asking someone to fill in their personal details and credit card information, then you need to make sure you are perceived as trustworthy. Include trust signals such as security logos on the transaction page and within the shopping cart feature.
- Include A Progress Indicator
People need to know how many steps they need to complete before they can complete the purchase. If there are four different pages that they need to click through, include a progress indicator at the top or the bottom of the page, so they know how far they are.
- Include Small Pictures Of The Product They Are Buying
The small thumbnail image of the product they are busy purchasing isn’t there to ‘remind’ them of what they came to the website for; it’s a grounding technique. If the person was buying something in a brick and mortar store, then they would be holding the item while they stood in the queue to pay for it. Seeing a small thumbnail of the product they are busy buying can help you eliminate any distractions or feelings of hesitation that they might experience during the checkout procedure.
The Digital Marketing People can help you with everything from website design to SEO. If you need help to reduce your abandoned cart rates on your e-commerce website or you are looking for new ways to reach your target audience, then contact us today.
Your website doesn’t exist in a silo; it’s part of a big network of content pages, multimedia and information online. If you are in a particularly competitive industry, then it’s possible that your SEO services efforts aren’t yielding the results you want because your competitors are claiming all the top spots for the keywords you want to rank for. Here are a few steps to follow if you want to analyze your competitor’s SEO strategy:
Determine who your internet competitors are
You might have a good idea of who your industry competitors are, but it’s possible that your online competition looks a bit different. There could be indirect competitors who offer related products or services that are outranking you for your chosen keywords. Hop onto Google to see which brands are ranking for search terms in your niche.
Analyze their websites
Go to their websites and check out how they have designed their sites, what type of content they are publishing, and what types of multimedia they use. Do a site inspection and consider what type of website user experience they offer visitors to their site and how your website stacks up.
Check out SEO factors
Do your competitors use static or dynamic URLs? What keywords are they using in their headings and subheadings? Do they have many internal URLs and what type of anchor text are they using?
Browse social media platforms
Are your competitors using social media channels to connect with their customers? Find out which platforms they are using, how often they are posting content, whether they are generating their own content or curating content for these channels, and how many people are following them on these platforms. Social signals can have an impact on your search engine rankings, so having a solid understanding of how your competition performs can influence your own strategy and efforts.
Anchor text refers to the written words on a page that are hyperlinked to another URL, regardless of whether it is an internal or external hyperlink. While you can make the hyperlink any colour, the default and most recognizable type of anchor text is blue and underlined.
‘Inbound links’ refer to URLs on external websites that are pointing back to your website. As a website owner, you won’t have much control over the anchor text that another website uses to link to your site, but you do have control over the anchor text that you use to link to both internal and external web pages from your site.
The best practices for Search Engine Optimization (SEO) when writing anchor text is as follows:
- Keep it clear and simple,
- Make sure the anchor text is an accurate description of the page you are linking to,
- Low keyword density (don’t include too many keywords),
- Be specific (don’t use a generic phrase),
- Mix up the keyword (don’t use the same anchor text on every single page as this may appear spammy to Google), and
- Use natural language.
There are other types of anchor text that can also be used, including:
- A naked link (where the google.com links to Google, for example),
- A generic phrase such as ‘Click here’ to link to another page, and/or
- A hyperlink to an image.
Whether you are interested in SEO marketing tips, local SEO or other types of digital services, your best bet is to partner with experienced SEO specialists. Contact The Digital Marketing People for more information about improving your website’s search rankings.
The ultimate goal of any SEO or digital marketing strategy is to boost your website’s rankings. When you are able to claim top spots in Google, you will significantly increase the amount of traffic to your website. While any part of an SEO strategy takes a bit of work and effort, here are a few easy things you can do to boost your website’s rankings:
- On-Page SEO
Do a website analysis and look at things such as meta titles, headings, subheadings and keywords. Add keyword rich alt texts to your images and make sure there are hyperlinks to relevant internal pages in your copy.
- Off-Page SEO
This refers to link building. SEO specialists often use different types of content marketing methods such as guest blogging and article posting to generate high-value links from authoritative websites in a brand’s niche to improve the off-page SEO of a website.
- Focus On The User Experience
If your website pages take a long time to load, people will likely click away before reading your content. This is a big red flag for Google. Browse through your website with fresh eyes and try to establish what a new website visitor will experience when they visit your site for the first time.
- Update Your Content Regularly
If you regularly publish news articles, blog posts and/or update the content on your website, Google’s crawlers will be back to index your new pages on a regular basis, which is great for your SEO strategy.
- Use Different Multimedia
Having different types of quality multimedia, such as images, videos, audio clips and slideshows, can boost your SEO rankings. It acts as a signal of high-quality content and it will boost your user’s experience on your website.
If you have a business that operates in a certain geography, then you need to start investing in local SEO. It is not hard and it is not expensive. As part of a comprehensive local marketing solution, in addition to paid advertising using Google AdWords, you can use local SEO to claim top spots in search results.
The first thing you need to do is go to Google My Business by visiting https://www.google.com/business/. Google My Business allows you to submit or claim your business on Google. Here, you will enter your company name, your address and your phone number. Once your business has been added, you can rank in Google’s ‘localized pack’. If you run a pizza shop in Toronto, for example, and people search for pizza restaurants from their mobile phones, then your business may appear in the top localized pack search results on their screens.
Your next step is to get reviews. The more people who review your business positively in Google My Business, the better off you are going to be in terms of search results. When people visit your shop, ask them to rate you on Google. Many businesses focus solely on Yelp reviews and while there is nothing wrong with Yelp reviews, ratings and reviews on Google also carry a lot of weight.
Brick and mortar businesses also need to make sure they are including their phone numbers and their addresses on the Contact Us page of their website. All too often, companies opt for contact forms instead of giving their contact details on their website, which is not always in your best interest when it comes to local SEO. If people are searching for localized queries, then you are much more likely to pop up in search results if your address and phone number are on your website.
These are only the basics of local online marketing, but our digital marketing agency can help you with a number of high-impact strategies to improve your local SEO. Contact us for more information today.
According to FirstGuide, Google is still the most-used search engine, holding 80.19% of the global search. If that’s where people are going to search, that’s where businesses should go to advertise!
Anatomy of a Search Engine – Infographic was created by First Site Guide Team.