If you want to get traffic to your website, one of the best things you can do is check out what your competitors are doing to get traffic to their website. SEO competitor analysis is one of the SEO services that we offer here at The Digital Marketing People. Here is how we do it:
Find Your Competitors
You may already have a good idea of who your competitors are in the industry, but there may be a few that you weren’t even aware of. Use Google to search for your products or services and list the competitor websites that show up, especially to identify your local competitors. Use Ahrefs or SEMRush to find your closest online competitors by searching for competing domains. These tools take all the guesswork out of the equation and make it easy to see how well you compare against your online competitors.
Competitor Strengths and Weaknesses
Once you have found your competitors using Ahrefs or SEMRush, just drill down further into their web presence and review how their SEO has been performing. You can plot their information over the past 24 months to uncover:
- Their estimated budget that was spent on search advertising,
- The specific months when they engaged in search engine advertising,
- The keywords they targeted and the ad copy they used to attract search engine visitors, and
- Their SEO traffic volume over time – this metric tells you whether they are active with SEO.
Reviewing the above and other metrics will highlight their strengths and weaknesses, which is particularly helpful when you plot them against your website and other competitors.
Strategies Used by Competitors
The way in which we work out a competitor’s digital marketing strategy is to look at whether they use all or any of the below tactics to generate website traffic:
- AdWords – the use of AdWords can reveal that they are getting an ROI on their budget spend. Drill down further into the AdWords to uncover which keywords are their best performers and use this information to plan your AdWords campaign. This way, you can make sure your AdWords campaigns are running optimally right from the start.
- Keywords – the keywords that a website ranks for can reveal a lot about a competitor’s strategy. All you need to do is download their top 100 Google ranking results and filter and categorize them as follows:
- Branded keywords and the traffic they generate will show you the strength of the brand.
- The non-branded keyword traffic will be for their products or services. The value of a visitor that comes to your website by typing in a non-branded keyword search is that they are now exposed to your brand, and probably for the first time.
- Intention or commercial keywords are keywords that include a modifier such as bargain, best, buy, brand name, compare, coupon, discount, for men/women, guide to, low price/cost, on sale, buy online and other similar modifiers. If a website ranks for these modifier keywords, then they are targeting the bottom of the marketing funnel.
Users/searchers should have a seamless experience on your website. To highlight how important the user experience is to Google, here’s a quote from John Meuller, who is the head webmaster trends analyst at Google:
“I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially focuses on what we are trying to look at. We want to rank content that is useful for them (Google Search users) and if your content is really useful for them, then we want to rank it.”
The main takeaway is that Google values the user experience. So, how do you go about improving the user experience on your website? It all starts with technical SEO. And, there are two parts to technical SEO that you need to understand:
- There are high-impact technical issues, and
- There are low-impact technical issues.
According to HubSpot, a 1-second delay in website loading speed can reduce conversions by 7%. Increasing your website loading speed, however, can increase conversions. Mozilla Firefox reduced their average loading time by 2,2 seconds, which increased their downloads by 15,4%. That is a massive increase for a website like Firefox, which gets a ton of downloads already.
At the very minimum, you should get your website’s loading speed to 3 seconds or less. The first thing you should do is benchmark your site’s loading speed. You can go to tools.pingdom.com and enter your URL. It is a good idea to run your site through Pingdom from at least three different locations so that you can get an average loading speed.
There are countless resources online on how to improve your website’s loading speed. But, if there is one thing that determines how quickly your website loads, it is your web hosting. You can make all kinds of micro changes to try to improve your website’s loading speed, but nothing will make a bigger difference than your web host.
Most of the people who follow this blog have already mastered other areas of SEO, such as link-building, on-page and off-page optimization and they have implemented a responsive web design. It’s time to start focusing on the user experience. Contact The Digital Marketing People for small business marketing today.
Online reputation management, when combined with SEO, is a powerful tool that businesses can use to ensure their potential clients and stakeholders get the right information about their business when they do research online. Many times, people only contact digital marketing experts for online reputation management when something goes wrong.
Events that can trigger a reputational risk include poor reviews. Sometimes the negative feedback is legitimate, other times the source can be a malicious attack from competitors. As everyone knows, when something is posted online, it is virtually impossible to remove. Your best bet is to focus on how you can use the power of SEO to improve your own reputation online.
If you type your company name into Google, what pops up? You will likely see a Google Maps result, links to your website, as well as links to your social media profiles. If a negative review has been posted on an authoritative website, such as TripAdvisor or Hello Peter, it may also appear on the first page of Google’s search results.
Instead of trying to get the website to take down the unflattering feedback, your best bet is to create high-quality content that can outrank the negative review. You should also consider posting a response to the complainant and addressing their concern.
What type of content should you post if you want to outrank bad PR? Here are a few options:
- A how-to blog post
- A guest blog on a popular website in your industry
- A white paper
- A YouTube tutorial
Make sure that the content you create is not only professionally written, helpful and engaging, but that it is optimized for the right keywords. Your company’s name, as well as any people within your business who are mentioned online, should be included in the new content you are creating for online reputation management purposes. Work with a digital marketing agency to make sure you are targeting the correct keywords. You can also use Google Reviews to write reviews and encourage your clients to do the same.
Local SEO has changed a lot over the past few years, and many people still have a lot of misconceptions about this topic. In 2015, Google changed their rankings in the map pack from 7 to 3. While it is now easier to get into the map pack, we also have to put in a little more effort when it comes to generalized SEO. To be found in the map pack, you need to focus on links and organic SEO.
In 2016, Google deployed its Possum update, which made it much more important for users to be close to their location. In a nutshell: the customized results that you see in the map back are based on your proximity, not just how well your SEO is doing.
Today, a big part of local SEO revolves around links and local content, so don’t fret if a potential client is trying to find you but isn’t actually nearby. If you do a search in Google, the top spot is the map pack, followed by directory listings, followed by organic search results.
Your top priority is your generalized SEO. Making sure you have high-quality inbound links, blog content and reviews are already a step in the right direction. The directory listings refer to websites like TripAdvisor and Yelp. Contrary to popular belief, directory listings and reviews don’t necessarily hold as much weight as the map pack and organic search results.
The organic search results under the directory listings is where the old school, tried and tested link building and SEO techniques can come in. When Google sees you are regularly updating your website with blog content and that authoritative websites are linking to your content, you will be able to sustainably increase your organic search results.
Lavish events, endless PPC digital marketing, free gifts – these marketing strategies sound fool-proof… But, what if you have just opened the doors of your new business and simply don’t have the budget to pull them off? Unless you started off with a number of enthusiastic investors, this will almost certainly be the case! Luckily, there are a few ways to market your start-up that won’t cost you a fortune.
Organic Digital Marketing
While spending a little on your digital marketing is sure to be of benefit, doing so definitely isn’t necessary. You can achieve impressive results without spending a cent! The secret is to focus on the SEO of your website, creating interesting and original content (content marketing) and engaging with your social following via social media at any and every chance you get.
Rely on Word of Mouth
Ask all of your friends and relatives to spread the word about your business in any way they can. Share information about it on social media, speak about it at parties and gatherings – you’ll be amazed to discover that good news really does travel fast!
Consider Guest Posting
One of the best ways to attract attention to your start-up is to become a guest poster on another blogger’s site. Just make sure that the blogger is relevant to your industry and that their audience consists of those who may be potential clients. This may require a bit of effort on your part, but it can lead to incredible exposure if you manage to get it right.
When you’re looking for affordable digital marketing to help leverage your start-up, you need not to look any further than The Digital Marketing People. We specialize in small business marketing and SEO. Contact us today for a quote.
Location marketing is an essential form of Search Engine Optimization needed if your business operates in a certain area. Local SEO ensures that users in your area or users who are searching for your service or product in your area land up on your site. The leaders in SEO services, The Digital Marketing People have created this list of local marketing tips to ensure you get the best results for your local SEO campaign:
Get Your Google My Business Up And Running
Whether you have a brick and mortar store or a strictly online e-commerce store, it is imperative that you create an online presence. Google My Business allows for you to upload your store details to the Google-sphere and lets your product or service be indexed online and ready to show when someone searches for it in your area. If you are a physical store, ensure you have the store contact details on your page as opposed to just a contact form.
Once you have indexed your store, it is important to understand who and where you want your targeting to be. Often times it can be a radius around your store, but it can be a particular area, demographic or route that you take. Understanding where your target audience lies, ensures you can pinpoint target them.
Ensure that you engage in social media and get reviews. The more active your site, page or review page is, the higher you will be indexed and shown when people are searching in your area. Get customers to leave a review. Yelp and Google Reviews are both extremely important in raising the relevancy of your page.
The Digital Marketing People are the industry leaders in SEO services. If you need your business to have the most impressive online presence in your area, then you need local SEO. For more information, contact us today!
A social media marketing strategy can be a great way to engage with your target audience and boost brand awareness. However, if you are not leveraging your social efforts for your broader digital strategy, then you are missing a great opportunity.
A comprehensive search engine optimization (SEO) strategy has many changeable parts. While keyword research and content creating are some of the core pillars to SEO, so are backlinks. Earning high-quality backlinks from other websites can help you succeed in your goal of dominating Google’s search results, whereas spammy link strategies will do you more harm than good.
One social strategy that you could incorporate into your SEO plan is to share your content on websites such as StumbleUpon, Reddit and Delicious. These sites are very popular, which means that not only will your content be read by people on the site, but also you can link back to your own online assets to boost your SEO strategy.
Another option is to use your keywords in updates when posting to social sites. An interior decorator in Wyoming, for example, will want to post content with these keywords on platforms like Facebook, Twitter, LinkedIn and Instagram in case people are searching for these search terms on the site. Social media sites have high domain authority. One simply has to type in a person’s name on Google to see that their social media profiles will rank very highly. Even if you have determined that LinkedIn, for example, will not be part of your company’s SEO strategy, you can still benefit from creating a company page with your main keywords on the site.
Chatbots have been around for decades, but the term only went mainstream after Facebook launched its Messenger Platform. Since then, tech giants such as Apple, Amazon, Microsoft and Google have all adopted chatbots in some way or form to benefit their business. Here are some of the benefits of including chatbots in your web design:
- Reach A Larger Audience
There is no way to know how many people from across the globe could be interested in your products – unless you have the capability to answer questions from a larger audience. The best part of including a chatbot in your web design is the fact that you do not have to educate the audience on how to use it. Chatbots are now widely accepted and people instinctively know how to use it, which means you can reach more people at a rapid rate.
- Gain Business Insights From Customer Data
Thanks to the rapid development of technology, chatbots are now being coupled with machine learning and artificial intelligence. These capabilities mean that business owners can pick up on trends and even point out where you need to focus on product innovation or customer education. All of the chats can be saved, which can help skillful marketers to gain insights into a customer’s interests and choices, so that a business can capitalize on retargeting or through marketing a customer-specific add-on to clients.
- Engage Visitors Immediately
Not everyone will be inclined to make small talk with a chatbot. However, if a small introductory message with a human picture lets a person know that they are there to assist, then people can engage immediately without having to search for what they are looking for on the site. Be sure to use a real photo for your chatbot messenger box instead of a stock image or your company’s logo.
- Automate Everything
Instead of having a receptionist, a call centre and service consultants, you can start moving some of these tasks to the chatbot. Not only will you save a lot of money, but also you can free up your customer service team’s resources to focus on strategy development and problem solving for your business.
Do you need a team of website designers and developers to help you with your site? Then contact The Digital Marketing People today.
Is it cruel to mention Black Friday while you are already suffering from a post-summer slump? Not if you want to make the most of it by planning a strategic local online marketing campaign. After all, it is only around 80 days away!
Internet on the Move
The 21st century boasts a world of cyber citizens who do not plan and print at home. Rather, we turn to our phones to seek out information on the go. As we use our mobile devices more and more to connect, so the significance of local SEO increases.
To cash in on this move towards searching as-and-when we need information, your business can leverage local SEO to position yourself on search engines and other digital marketing platforms so that you are found exactly when you are needed.
Keeping it Local
While you are preparing for Black Friday months in advance, most consumers are not. When the day rolls up, many will use a local search to find geographically constrained business listings in their vicinity. Using a digital marketing agency to list your organization on Google My Business, Bing Places for Business, Apple Maps, Facebook, Foursquare, Yelp, Yellow Pages, and data aggregators ensures that you are found exactly where you are needed.
Black is Beautiful
Because local SEO is precisely targeted and timely, it has a reputation as resulting in the highest conversion levels of all local advertising channels. This tremendous return on investment will keep you agreeably “in the black” this Black Friday.
Results-Oriented Digital Marketing Services
To find out more about local online marketing, search engine optimization, and other aspects of successful digital marketing contact the Digital Marketing People without delay.
If you are selling products online, then you will know that the digital marketing tactics that are needed for an e-commerce website can be very different from a website that is marketing a service or providing another type of B2B offering. Abandoned carts can be a major frustration for website managers. Here are a few essential e-commerce website strategies for reducing abandoned carts:
- Focus On Building Trust
If you’re asking someone to fill in their personal details and credit card information, then you need to make sure you are perceived as trustworthy. Include trust signals such as security logos on the transaction page and within the shopping cart feature.
- Include A Progress Indicator
People need to know how many steps they need to complete before they can complete the purchase. If there are four different pages that they need to click through, include a progress indicator at the top or the bottom of the page, so they know how far they are.
- Include Small Pictures Of The Product They Are Buying
The small thumbnail image of the product they are busy purchasing isn’t there to ‘remind’ them of what they came to the website for; it’s a grounding technique. If the person was buying something in a brick and mortar store, then they would be holding the item while they stood in the queue to pay for it. Seeing a small thumbnail of the product they are busy buying can help you eliminate any distractions or feelings of hesitation that they might experience during the checkout procedure.
The Digital Marketing People can help you with everything from website design to SEO. If you need help to reduce your abandoned cart rates on your e-commerce website or you are looking for new ways to reach your target audience, then contact us today.