As a well-known internet marketing company in Oshawa, we’ve collected some internet marketing stats for PPC, SEO, SMO, Video and website effectiveness.

Pay-Per-Click Advertising

  • 72 percent of PPC marketers plan to increase PPC budget in 2014 Details
  • Highest usage are: Google AdWord’s 73% (no brainer) - Microsoft’s Bing Ads will get a 55% increase in PPC this year, whilst Facebook will still hold strong in third with an expected 52% PPC usage. Details
  • Google Ads account for 64.6% of clicks for high commercial intent keyword searches. Details
  • Overall 94% of searches go to natural search in the UK, with only 6% of successful clicks going to paid search results. Details
  • 70 percent to 80 percent of search users ignore paid search ads. Details
  • Projected percentage of google paid search clicks in U.S from mobile devices by December 2015: 50% Details
  • Marin estimates that mobile budget share will rise above one-third of paid search budgets by then end of 2014 Details
  • Mobile devices will account for 50 percent of all paid search clicks on Google in the United States by December 2015. Details
  • In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. Details
  • Spending on image-based product ads increased by 72 percent year-over-year in Q2. Details
  • Seventy percent increased PPC spend this year and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014. Details
  • A full 85 percent of PPC marketers said they plan to focus more on conversion rate optimization in 2014 Details
  • On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The Search Agency’s State of Paid Search Q1 2014 report. Details
  • Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device types. Details
  • 8% of Internet users account for 85% of online display ad clicks Details
  • Of the 100 largest global advertisers, 41 are headquartered in the U.S., 36 in Europe, and 23 in Asia. Details
  • The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. (both at 0.07%). Details
  • Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. Details
  • Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Details
  • 20,000 people listened to Google’s AdWords Innovation livestream Details
  • People view native ads 53% more than banner ads.Details
  • 70% of individuals want to learn about products through content rather than through traditional advertising. Details
  • 32% of consumers said they would share a native ad with friends and family vs 19% for banner ads. Details
  • Native advertising generates up to an 82% increase in brand lift.Details
  • 57% of surveyed marketers measure engagement - time spent - when evaluating the effectiveness of native ad campaigns. Details
  • UK adspend reached £17.88bn in 2013, up 3.9% year-on-year. It is predicted to rise by 5.5% in 2014 and by a further 6.5% in 2015. Details
  • Paid search was still consuming most of digital marketer's budgets in 2014, followed by SEO, email, display ads and social media. Details
  • US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise Details
  • Cost-per-click (CPC) prices rose 12 percent year-over-year and ticked up 2.4 percent over the previous quarter. Details
  • In Q2 2014, mobile search advertising made up 25 percent of total worldwide advertising spend. Details
  • Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Details
  • Mobile impressions, clicks and costs all had large double-digit growth increases in Q2 2014.Details
  • Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent.  Details
  • Bing Ads spend rose by 19 percent year-over-year with a 22 percent increase in click volume. Bing Ads CPCs fell 3 percent, however, largely as a result of increasing mobile click volume where CPCs continue to be discounted on both platforms. Details
  • Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Details
  • Tablet share remained flat at 18 percent, while smartphones saw click share rise from 14 percent in 2013 to 19 percent in Q2 2014.Details
  • The Search Agency reported a 22 percent increase year-over-year (YoY) in paid search spend. Details
  • Decrease in Google Ad Cost Per Click from Q2 2013 - Q2 2014 Details

Search Engine Optimization

  • Infographic: Semantic Search will go beyond mobile devices. By the year 2020, there will be part of the Internet of Things. Details
  • 70% of the links search users click on are organic. Details
  • 93% of online experiences begin with a search engine.Details
  • Google owns 65-70% of the search engine market share.Details
  • 70-80% of users ignore the paid ads, focusing on the organic results.Details
  • 75% of users never scroll past the first page of search results.Details
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%Details
  • For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.Details
  • 33 percent of traffic from Google’s organic search results go to the first item listed, so search engine optimization (SEO) is still very important Details
  • 90.07% of the worldwide population using Google. Details
  • Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014 Details
  • The top listing in Google’s organic search results receives 33% of the traffic. Details
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Details
  • 82.6% of internet users use search. Details
  • Organic search traffic produces 25 percent higher conversion ratesOpens in a new window than traffic driven by equivalent paid search traffic. Details
  • 89% of searches in the UK are made through the world’s number one search engine Google. Details
  • Google’s market share dipped in 2014, meaning perhaps competitors such as Bing and Russia’s Yandex could receive higher volumes of every day searches during the course of 2014. Details
  • On average this is equates to 5,922,000,000 (almost six billion) searches a day. Details
  • 25% more clicks - Getting more clicks means more targeted traffic heading your way, which is far better than ranking high in search results that no one clicks on. Details
  • On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. Details
  • Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. Details
  • 33% of organic search clicks go to the first result. Details
  • The top 4 positions, generally those considered to be "above the fold", receive 83% of first page organic clicks. Details
  • It’s also important to consider that only 48% of searches result in an organic click. The remaining 52% result in either a click on a paid ad, leaving the search engine results page without clicking on any listing, or starting a new search. Details
  • Long-tail searches have higher overall organic click-through rates. 56% of searches for phrases of four words or more result in a click on an organic result, compared to just 30% for single-word search queries. >Details
  • Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). Details
  • There were 100 billion searches last month (google.com for 3/2014). Details
  • Google has 80% of the search engine market share, rather than the 67% share usually attributed to the search engine giant. Details
  • 360 Search has a target of gaining a market share of 35% by the end of 2014. Details
  • In Q1 2014, China search engine market reached 11.16 billion yuan. Details
  • Organic Search Accounts for Up to 64% of Website Traffic. Details
  • 42& search users who click the top-ranking link. Details
  • 43% of todays internet searches contain a local keyword. Details
  • 77% search users who choose organic search results over paid listings when using a search engine.Details
  • 67% choose organic search results when shopping/purchasing. Details
  • When you compare SEO with PPC. You'll find that 40% of SEO campaigns tracking ROI achieved a 500% or better return on investment compared with just 22% of PPC campaigns achieving the same level of success. Details
  • According to BIA/Kelsey "Insights on Call Monetization," mobile search will drive over 73 billion calls by 2018. Details

Web Site Effectiveness

  • The average size of a web page has increased from 1.28 MB to 1.7 MBDetails
  • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. Details
  • 48% of people cited a website’s design as the number one factor in deciding the credibility of a business Details
  • 27% of sites use HTML. Those sites account for 49% of page views Details
  • 67% of shoppers were more likely to buy from a website that is compatible with mobile devices Details
  • Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth Details
  • 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales. Details
  • 40% of people ventured away from a website if it loaded for more than 3 seconds Details
  • By 2016, more than half of the dollars spent in US retail will be influenced by the web Details
  • According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. Companies that blog have 55% more website visitors Details

Social Media

  • Social media marketing budgets will double over the next 5 years. Details
  • As of January 2014, 19% of online adults use Twitter. Details
  • 4% of online adults use social networking sites. Details
  • As of January 2014, 74% of online adults use social networking sites. Details
  • 1,856,680,860 active social network users till now 2014. Details
  • 72% of all internet users are now active on social media. Details
  • 60 percent of 50 to 60 year olds are active on social media Details
  • Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on "social sharing". Details
  • Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. Details
  • Infographic: 93% of marketers use social media for business Details
  • 27% of total U.S. internet time is spent on social networking sites. Details
  • Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. Details
  • Facebook will cause the search giant’s share to drop to 46.8% in 2014, eMarketer estimates. Details
  • In 2014, eMarketer estimates that mobile will account for 63.4% of Facebook’s net digital ad revenues. Details
  • The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. Details
  • 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. Details
  • People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter Details
  • Facebook now has nearly 1.2 billion total users. Details
  • 23% of Facebook users check their account more than five times per day. Details
  • 47% of marketers say Facebook is overrated as a marketing platform. Details
  • 45% of B2B marketers have gained a customer through LinkedIn Details
  • Only 20% of LinkedIn users are under the age of 30. Details
  • 71% of tweets are ignored. Only 23% generate a reply Details
  • Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. Details
  • 70% of brands have a presence on Google+. Details
  • 45-54 age bracket is the fastest-growing group on both Facebook and Google+. Details
  • Monthly Active users 1.28 billion as of the second quarter of 2016. Details
  • Daily Active Users 1.13 billion as of the second quarter of 2016. Details
  • Social marketing budgets will double over the next 5 years (2013-2018). Details
  • By 2016, 50% of large organizations will have Facebook-like social networks, and 30% of these will be considered as essential as emal and telephones are today. Details
  • In its QA report Facebook pointed out that 53% of its profit come from "mobile ads", which "only" means 1.25 billion dollars. Details
  • 1.01 billion mobile monthly active users as of March 31, 2014 Details
  • 23% of teens consider Instagram as their favourite social network. Details
  • 75% of the engagement on a post happens in first 5 hours. Details
  • 22% of online adults visit Google + once in a month Details
  • 20 Billion+ Photos has been shared on Instagram to date Details
  • 41% of Linkedin vists are via mobile Details
  • 84% of women and 50% of men on pinterest stay active Details
  • "Infographic:
    1) Facebook Monthy Active Users: 1.28 Billion
    2) Google+ Monthy Active Users: 540 Million
    3) Twitter Monthly Active Users: 255 Million" Details
  • Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook). (Our Social Times) Details
  • "Social media traffic made up 1.6 percent of all site visits in Q2.
    42 percent of social visits came from a mobile device in Q2." Details
  • Social media is bigger than you think: The Pew Research Center’s Internet & American Life Project found that 73% of survey respondents actively use social media. Details

Internet Marketing

  • Internet advertising will make up nearly 25 percent of the entire ad market by 2015 Details
  • Marketing teams will spend $135 billion on new digital marketing collateral Details
  • 78 percent of CMOs think custom content is the future of marketing Details
  • Nearly 50 percent of companies have content marketing strategies Details
  • By 2014 mobile is predicted to overtake desktop Internet usage. Details
  • In 2014, 58% of businesses plan to increase their content marketing budget! Details
  • By 2016, the number of mobile devices is expected to surpass the world’s population-an 18-fold increase between 2011 and 2016 Details
  • By 2015, companies that focus on integrated processes for local marketing will increase revenue 10-15% Details
  • In 2014, marketing team will spend $135 billion dollars on new digital marketing collateral. Details
  • Fifty-eight percent of B2B marketers and 60 percent of B2C marketers are planning to increase their content budgets in the coming months. Details
  • Ninety-two percent of marketers are now using content marketing. Details
  • Infographic: 76% of marketers think marketing has changed more in the past two years than the past 50 Details
  • It predicts that 51 per cent of B2B marketers will use infographics by this year, while 73 per cent of B2B content marketers product more content now than they did a year ago. Details
  • UK online retail sales will grow by 10% a year to reach a total e54.7 bn in 2017. Details
  • 57% of marketers report custom content is their top marketing priority for 2014. Details
  • 58% of B2B marketers will spend more on content in 2014. Details
  • 2014 is the year of mobile web traffic; mobile or smartphone web traffic could overtake desktop web traffic as early as July of this year. Details
  • 48.2% of all Western Europeans have accessed the internet using a mobile phone in the last month, and this number is growing according to 2014 MCommerce statistics. Details
  • Mcommerce is growing in all age groups, with 25-34 year olds expecting to use mobile shopping 15% more in 2014 than in 2013. Details
  • By 2014, mobile internet should take over desktop internet usage Details
  • 46% businesses who will be formalizing their content marketing strategies Details
  • 68% businesses who will be making use of their content as a gateway towards better engagement and interaction with their targeted audiences. Details
  • By 2015 we are on track to have 1 out of every 5 website users in Australia browsing on a mobile device. Details
  • Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all.Details
  • Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. Details
  • 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. Details
  • When forced to choose only one "top challenge" in content marketing, 30% of marketers said "not enough time"; 11% said "producing enough content"; and another 11% said it was "producing engaging content." Details
  • Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. Details
  • The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. Details
  • US e-commerce is a $40 billion market, predicted to hit $50 billion in 2014. Details
  • In 2014, e-commerce has seen $12.2 billion in sales in Q1 alone.Details
  • Online marketing isn't going away: By 2016 Forrester Research predicts that more than half of the dollars spent in U.S. retail will be influenced by the web. If you don’t have a way to sell your product or service online, you could miss out. Details

Effectiveness of Video

  • Online video users are expected to double to 1.5 billion in 2016. Details
  • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. Details
  • 75 million people watch videos online each month and that 40 billion videos are streamed in the US each month. Details
  • Videos Increase People’s Understanding Of Your Product Or Service by 74%
  • 50% Of Users Watch Business Related Videos On YouTube Once A Week
  • After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
  • 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
  • 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  • Just 22% of businesses plan on releasing a video within the next 12 months. Details
  • Two thirds of the world's data will be video by 2017, with 1.5 billion expected online video users by 2016 Details
  • 86% of brands plan to add video to their sites, making it a higher priority than some social media sites Details
  • YouTube has become the 2nd Largest Search Engine - bigger than Bing, Yahoo, Ask & AOL combined. Details
  • Infographics:By 2016, Online video will drive consumer internet traffic worldwide. Details
  • Infographics: 83% of U.S Internet users watch online video atleast once per month Details
  • 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. Details
  • YouTube receives over 1 billion unique visitors each month Details
  • 82% of Marketers say that video email marketing is effective Details
  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. Details
  • Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 Details
  • 74% of all internet traffic in 2017 will be video Details
  • 65% of video viewers watch more than ¾ of a video Details
  • 93% of marketers use video for online marketing, sales or communications Details
  • 72.1 million smartphone users watched video on their devices at least monthly in 2013, and this is projected to rise to 86.8 million in 2014 Details
  • Last month viewers watched 6 billion hours on youtube Details
  • "90% The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decision Details
  • 100 Million... That’s the number of Internet users who watch online video each day. Details
  • 6 Billion hours of video is watched on Youtube per month Details
  • 40% of Youtube Traffic comes from Mobile Details
  • The research, based on 678m impressions from January to March 2014, showed that 96% of advertisers bought their ads based on a guaranteed CPM. Details
  • YouTube statistics 2014: 1 Billion People are currently using YouTube. Details
  • YouTube Stats 2014: 6 Billion hours of video is watched on YouTube per month. Details
  • YouTube Stats 2014: Revenue per visit from YouTube referrals is $0.70. Details
  • YouTube Stats 2014:80% of YouTube traffic comes from outside the US. Details
  • Video Email Marketing offers a return 280% higher than traditional emails. Details

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