Unsurprisingly, the festive season is one of the most profitable times of the year for businesses of all types and sizes. If you are wondering how you can maximize your sales this year, the secret lies in leveraging social media marketing, and Facebook advertising in particular. Here are the six most important benefits of Facebook advertising for the festive retail season as well as why you will definitely want to take advantage of them.
It Increases Your Reach
People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.
It Allows for Accurate Targeting
You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.
It Provides Endless Options for Different Types of Ads
From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.
It Makes it Possible for You to Keep Up with Competition
Why should you consider running Facebook ads during the festive retail season? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.
It Allows You to Tap into a More Open-Minded Audience
At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the festive season, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer and you are highly likely to convert them with minimal effort or spend.
It Is Budget-Friendly
Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.
Looking for assistance in terms of social media marketing throughout the festive season and beyond? Here at The Digital Marketing People, we specialize in digital marketing, online reputation management and social media marketing strategy for companies in Canada and the USA. Get in touch with us today to learn more.