One of the best parts about conducting social media marketing is the ability to measure your ROI and the effectiveness of your campaign. Facebook Insights, for example, gives you direct, accurate insights into your page’s performance, how engaged your followers are and how you can possibly improve your campaign going forward. Here is what you need to know about this invaluable tool:
Keep An Eye On Your Competition
While you obviously do not want to copy anything that your competitors are doing when it comes to social media marketing, it helps to have an idea in terms of their successes and failures to point you in the right direction. Facebook Insights allows you to keep an eye on your competition by clicking on ‘Pages to Watch’. It is also great for following influencers that you’d like to learn from. Using this page to your advantage, you will be able to see the following:
- Their total page likes and the percent change from the previous week,
- How many times they have posted to Facebook this week, and
- Their weekly engagement.
Optimal Posting Times
What is the point of uploading a campaign post when nobody is online to see or engage with it? Luckily, Facebook Insights makes it possible for you to monitor exactly when your target market spends most of their time on social media. You can coordinate your posts to go out at these specific times and keep monitoring whether or not you have seen an improvement in your reach as a result.
Monitor Performance Of Individual Posts
This is probably the most beneficial way to find out at a glance what is working and what is not in terms of your campaign. Facebook Insights will provide you with important information such as what your posts have achieved in terms of:
- Overall Reach
- Reach: Organic/Paid
- Impressions: Organic/Paid
- Reach: Fans/Non-Fans
- Post Clicks/Reactions, Comments & Shares
- Post Hides, Hides of All Posts, Reports of Spam, Unlikes of Page
- Engagement Rate
Here at The Digital Marketing People, we specialize in social media marketing, digital marketing, online reputation management and the creation of social media marketing strategies. For more info regarding how we can help you, please feel free to get in touch with our team.