Very few business owners have the time they would like to nurture personal relationships with each and every client. We doubt there’s a business owner alive who has the time to get around to everything they need to do. It is for this reason that people turn to automation. Have you stopped to consider how marketing automation can help you with your client engagement strategy?
A common reservation is that marketing automation is impersonal and takes away from your personal interactions with clients. Marketing automation includes all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.
If you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Here’s how you can use marketing automation to make your interactions with clients more personal:
Emails To Nurture Your Leads
You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalization you can add to them. Consider the impact of sending personalized promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business.
You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business.
Social Media Automation
You can automate all of the following:
- Schedule posts in advance,
- Create polls and other content that people like to engage with, and
- Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly.