A How-To Guide to Interactive Email and Email Automation
Interactive email and email automation are both highly effective email marketing tools. They are used for reaching out to your desired target audience, through content marketing, and can drive sales and revenue to your business.
- What Is an Interactive Email?
An interactive email allows your reader to perform an action which activates or sets off an event within the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.
- Email Automation
Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent.
Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.
- Step 1 – What Exactly Would You Like Your Email to Achieve?
It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required.
- Step 2 – Build Your List of Email Addresses
This can be done in one of two ways depending on whether you want to target existing users or rather obtain email addresses you might not have already:
- Existing Customers
If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool.
- New Customers
On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch.
- Step 3 – What Type of Email Campaign Is Needed?
Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately what you decide on here will be influenced by the goals you decided on in step 1.
- Step 4 – Create the Desired Email Campaign
Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant to each subscriber.
Follow these four basic steps to be able to quickly and easily start your email marketing campaign, and send out that first email which will deliver amazing results for your business.