Digital Marketing Insights: How Blogging Benefits Your Link Building Strategy
As any digital marketing expert will tell you, link building is an important part of search engine optimization and digital marketing. Not only do high-quality links from aauthoritative websites boost your search engine results, but it’s also one of the ways that web crawlers determine what your website is about and whether you are providing internet users with valuable information.
In the past, a ‘black hat’ SEO tactic was to buy backlinks from link farms. Google regularly updates its algorithms and it has changed the way it ranks backlinks, which means that low-quality link building strategies will no longer serve you well. Blogging, however, is one of the best ways to build quality links to your site. Here are some of the ways to go about it:
- Create High-Quality Content
If you’re creating valuable, high-quality content, then people will be more inclined to link to your posts. While creating good content takes time and effort, the people in your field will find it and naturally want to share it. Remember that a blog post doesn’t have to be 1 000 words of researched content, it could also be a short ‘How To’ blog, an infographic, an intro blog with a link to a podcast, or other types of multimedia.
- Reach Out To People In Your Industry
If people aren’t picking up your content organically, reach out to journalists or other people in your field and tell them why their audience might be interested in the content you are creating. This might convince them to link back to your website.
- Offer To Do Guest Blog Posts
If there’s an industry publication or popular website in your niche, offer to write a guest blog post for them. At the bottom of the blog post, you can link a keyword back to your own website.