Email Marketing Tips for Your Holiday Campaigns
Whether you have recovered from Thanksgiving or not, Halloween is nearly upon us. Remembrance Day and Veterans’ Day are around the corner. American Thanksgiving, Christmas, Boxing Day and countless random celebrations such as “Fountain Pen Day”, “World Diabetes Day” and even “Bartender Appreciation Day!” Are you in need of some email marketing tips for your holiday campaigns?
- Tip 1 – Keep It on the Up-and-Up
Spam is the surest way to create a terrible first impression, to get you into trouble with the cyber-police and to ruin your efforts at email marketing. So, make sure that you have the proper permission to add contacts to your mailing list.
- Tip 2- Make It Worthwhile
Considering that those on your email list have shared with you that most precious of commodities – their email addresses – you need to keep them happily engaged so that they not only stick around but also come to be ambassadors for your business.
Valuable content marketing will do just that and encourage those on your mailing list to share content, which is humorous, insightful, informative or entertaining. The ripple effect should bring in additional subscribers.
- Tip 3 – Go Snow White Internet service providers (ISPs) are getting stricter about what they allow in, and what they block. Just like a good Western where a cowboy wearing a white hat was regarded as trustworthy, so safe email recipients are white listed. At the top of your emails – especially on the thank you and initial follow-up email – provide instructions to add your email address to the recipient’s address book.
- Tip 4 – Automate
With all those holidays mentioned in the introduction, you could easily forget to send a mail. Rather than wasting brainpower remembering to hit “send”, use marketing automation to ensure that you never miss the perfect opportunity to connect with your fans.
The Digital Marketing People
Looking for a digital marketing agency, which specializes in email marketing automation? Look no further – contact us today to discuss your organization’s unique set of needs.