Are you struggling to make your mark on the digital marketing world? The truth is that it requires more than a fancy website design, a few social media marketing pages and basic SEO – it requires passion and an ability to keep up to date with the latest trends. In an effort to help you achieve better results this year, here’s our take on the top digital marketing trends for 2019 and beyond.
- Artificial Intelligence
Artificial intelligence definitely isn’t a new thing – it has been a hot topic for a while now. However, it is quickly becoming an expected aspect of a company’s digital marketing efforts. A great example of how you can implement it is by introducing a chatbot to your website. Chatbots allow you to offer your customers an ‘always-on’ welcome, making sure that you’re there for them whenever they need you to be. Chatbots are also sure to improve your company website’s SEO in the long run.
- Social Media Marketing
It is nearly impossible for businesses to avoid exploring social media marketing any longer. Nowadays, if your company does not have a social media presence, your potential customers automatically lose faith in the products and services that you are offering them. A solid social media presence, on the other hand, helps to foster trust, interest and engagement.
- Voice Search
Voice search is set to become increasingly popular in 2019. In fact, it is estimated that almost half of all Google search queries will be done via voice search. This means that it’s time to update your website content. Think longer keywords and more detailed questions for best results.
In search of a digital marketing agency specialising in small business marketing, email marketing, SEO and more? Welcome to the Digital Marketing People. Contact us for more information on how we can help you.