How to Use Link Building to Leverage Your Social Media for SEO

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A social media marketing strategy can be a great way to engage with your target audience and boost brand awareness. However, if you are not leveraging your social efforts for your broader digital strategy, then you are missing a great opportunity.

A comprehensive search engine optimization (SEO) strategy has many changeable parts. While keyword research and content creating are some of the core pillars to SEO, so are backlinks. Earning high-quality backlinks from other websites can help you succeed in your goal of dominating Google’s search results, whereas spammy link strategies will do you more harm than good.

One social strategy that you could incorporate into your SEO plan is to share your content on websites such as StumbleUpon, Reddit and Delicious. These sites are very popular, which means that not only will your content be read by people on the site, but also you can link back to your own online assets to boost your SEO strategy.

Another option is to use your keywords in updates when posting to social sites. An interior decorator in Wyoming, for example, will want to post content with these keywords on platforms like Facebook, Twitter, LinkedIn and Instagram in case people are searching for these search terms on the site.   Social media sites have high domain authority. One simply has to type in a person’s name on Google to see that their social media profiles will rank very highly. Even if you have determined that LinkedIn, for example, will not be part of your company’s SEO strategy, you can still benefit from creating a company page with your main keywords on the site.

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