The festive season is when everyone is spending their hard-earned cash on gifts, spoils and must-haves. If you have a shopping cart on your website, then you probably are all too familiar with people spending time adding products to their shopping carts but abandoning them before completing the purchase. Here are a few ways to reduce abandoned shopping carts this Christmas:
- Do Not Offer Any Surprises
People like to know what they are going to be paying for before they checkout. If you are only adding shipping costs, courier fees and VAT prices when the website visitor is about to type in their payment details, they could feel discouraged and abandon the shopping cart. List all the shipping and VAT fees upfront so that they do not only become aware of it when they hit the checkout button.
- Offer Different Payment Methods
Apple Pay is becoming an increasingly popular payment form, while some people still prefer EFTs. Be sure to have as many payment options as possible. PayPal, MasterCard, and Bitcoin are only some of the ways that people prefer to pay these days. Research what your competitors are doing and try to make it easy for customers to pay for what they want.
- Offer Incentives
Make your Christmas offers even more enticing by offering discounts, coupons, flash sales and festive season promotions. Show people how much they will be saving by buying the product now instead of waiting to buy it at a later stage.
- Make Sure You Are Perceived As Trustworthy
People will be typing personal and confidential information onto your site if they need to make payments. Make sure that they feel safe doing this by including trust signals such as security logos on the transaction page and within the shopping cart feature.