Location Marketing – An Inside Guide

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Location marketing is an essential form of Search Engine Optimization needed if your business operates in a certain area.  Local SEO ensures that users in your area or users who are searching for your service or product in your area land up on your site. The leaders in SEO services, The Digital Marketing People have created this list of local marketing tips to ensure you get the best results for your local SEO campaign:

Get Your Google My Business Up And Running 

Whether you have a brick and mortar store or a strictly online e-commerce store, it is imperative that you create an online presence. Google My Business allows for you to upload your store details to the Google-sphere and lets your product or service be indexed online and ready to show when someone searches for it in your area. If you are a physical store, ensure you have the store contact details on your page as opposed to just a contact form.

Once you have indexed your store, it is important to understand who and where you want your targeting to be. Often times it can be a radius around your store, but it can be a particular area, demographic or route that you take. Understanding where your target audience lies, ensures you can pinpoint target them.

Ensure that you engage in social media and get reviews. The more active your site, page or review page is, the higher you will be indexed and shown when people are searching in your area. Get customers to leave a review. Yelp and Google Reviews are both extremely important in raising the relevancy of your page.

The Digital Marketing People are the industry leaders in SEO services. If you need your business to have the most impressive online presence in your area, then you need local SEO. For more information, contact us today!

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