Marketing is an essential part of every business. Digital marketing has grown in leaps and bounds with the advent of the internet and has become a major part of every marketing strategy. With digital marketing, inbound marketing has become a lot more successful. But what is inbound marketing? Well, simply put, inbound marketing is a form of content marketing designed to bring prospective clients to you, rather than you going after them. So, in what ways can you implement this?
- Search Engine Optimization.
Search Engine Optimization (or SEO) is a method of inbound marketing that targets people looking online for a product or service that you offer. SEO is a form of website optimization that makes your website appear close to the top of the Search Results. If you are reading this article, it is because the SEO worked. This Festive Season, Christmas themed SEO will add relevance to your website.
- Content Marketing
Content Marketing is the act of creating free content to distribute to create interest in your product or service and entice the potential lead into taking an action. SEO and content marketing often go hand-in-hand, as the content can be used for SEO. A good example of such content would be this article.
- Social Media Marketing
The Festive Season is a good time to engage with your customer base. Social media marketing allows you to speak directly to your customers and get feedback, build brand loyalty and even launch campaigns directly with your audience.
- Relevant Landing Pages
The landing page a customer gets to after clicking a link should be directly relevant to the link or search term that led them there. This is the last part of their journey and is critical to the success of your inbound marketing campaign, so ensure that your landing pages are relevant.
The Digital Marketing People are experts in SEO, social media, digital and content marketing. For more information, contact us today!