Why Your Strategy Should Combine Content Marketing with PPC


Pay Per Click (PPC) marketing is currently amongst the most popular strategies used to profit from unique content generated by businesses. The main objective of PPC is to boost the impact of both the already existing and new online audiences.

Research shows that PPC is a crucial vessel for the profitable sales made by online businesses, with the majority of advertisers investing their advertising budget to remarketing ads.

Reasons to Combine Content Marketing with PPC

Smart marketers will combine organic SEO with PPC to boost their business marketing efforts. By adding PPC as part of your content marketing strategy, you may bring positive results if you combine it with useful and unique content creation. Combining PPC with content creation strategies could help your business or brand increase interaction between your already existing and potential new audiences, while simultaneously increasing your profits in the long run.

But, to successfully do this, you have to separate your online audience first. In the current technological world, most online audiences have devoted most of their time in social media platforms like Instagram and Facebook, and you may have noticed greater engagement on these platforms. However, there are other online audiences that prefer a more comprehensive interaction. Such audiences are found in blogs and online forums. To match the needs of your business’s respective online target audience, learn which digital channels you should invest your PPC advertising budget in.

Using your digital marketing agency’s strategy, you can figure out the best type and style of your PPC content to match the specific audience you select. While PPC can help boost plenty of visits towards your site by merely targeting the proper audience, you also have to implement an SEO strategy to add even higher value to your marketing efforts. Using your PPC strategy, you can create content that can be creatively combined with the right meta-descriptions and headlines, which can be optimized based on the keywords you selected as per your strategic plan of promotion.

However, even though PPC can help to significantly boost traffic to your site, the primary goal of combining strategy and content marketing with PPC is to transform visitors into customers. This is particularly key in Facebook ads.

This is why you should not forget the quality of your content. You should still focus on providing content that is useful and reliable. By carefully monitoring the content you’re retargeting and remarketing, you will reap benefits with PPC links and successfully add valuable information to your site visitors and turn them into loyal clientele.

Failing to produce high-quality content aimed at your audience, interacting with PPC ads will produce negative results and weaken any efforts for maximizing the positive results of your PPC marketing budget.

For further advice, contact The Digital Marketing People for content marketing and PPC services today.

Which PPC Option Is More Effective – Facebook Ads or Google AdWords?


Determining how to spend your advertising budget online can be tough. In this blog post, the PPC experts at Digital Marketing People discuss the key differences that you need to keep in mind when deciding between Facebook ads and Google AdWords.

With Google Adwords, you’ve got Gmail ads, YouTube, the display network, and a variety of bits. With Facebook, you’ve got the world’s biggest social media platform. Which one is more effective? We investigate:

Google AdWords 

Google AdWords is the highest quality leads you can generate for your business, but they are on average about five times more expensive than a Facebook lead. A search based lead is a very high-quality lead because it is intent-based. Someone has a problem, they search for a solution online, see an ad about the problem and get taken to a landing page that is tailored to speak to their specific challenge.


On Facebook, people are not searching for a problem so there are not intent-based leads. What you can do, however, is target people who might have that problem. You can create lookalike audiences and find the small segment of people who might have that problem, so if you do your targeting right, you can also find high-quality leads.

People will scroll in their newsfeed on Facebook and see your ad. The cost for these leads is lower, but you need to plan how you are going to turn the Facebook user into a client with captivating and engaging content.

Whether you’re interested in remarketing, retargeting or a brand-new Facebook ads campaign, contact the Digital Marketing People today.

The Most Common Reasons Why A PPC Campaign Isn’t Converting

Are your PPC campaigns getting a bunch of clicks, but only a few conversions? Here are some of the most common reasons why you’re not seeing results:



  • Inexperience


As a digital marketing agency who manages everything from retargeting strategies to Facebook ads, we have found the most common reasons why PPC campaigns do not work is because the person managing the campaign doesn’t always know what they are doing. It’s true that Google AdWords has a lot of resources and that it is easy to set up a campaign yourself, but inexperienced people often miss big opportunities that could make a significant change in their PPC results.



  • Your Bidding Is Off


When we say that the ‘bidding is off’, we mean the following:

  • That you might not be using native keywords,
  • You are bidding too much,
  • Your budget is too much,
  • Your goals aren’t set or defined, and so on.


The people who manage the most successful campaigns are those who sit at a desk and work on PPC campaigns all day. They aren’t social media people, bloggers,  strategists or involved in other aspects. PPC campaign management is a craft that is perfected over years.



  • Your Budget Isn’t Big Enough


Another reason why PPC campaigns don’t convert is that the budget isn’t big enough. If your competitor is spending $15,000 and you are spending $1,500, you might get a few of the leads, but not enough to make a difference. PPC is an auction system. It’s like eBay. If you bid $1 on an item and another person bids $5, eBay is going to give the item to the person who bid $5.


The Digital Marketing People is a digital marketing agency that can help you to ensure your PPC ads convert. Contact us for more information today.

Why You Need To Rethink Your Digital Marketing Strategy for 2019

digital marketing

Countless companies tend to recycle their digital marketing strategy from the previous year without updating it according to the latest online trends. This can result in a stale, predictable approach to digital marketing, PPC and retargeting. Not only that, but it could also lead to a decrease in the success of your online marketing efforts. Here’s why and how to rethink your digital marketing strategy for 2019:

  • Your Objectives

As every digital marketing agency worth its salt knows, your digital marketing strategy means nothing if you haven’t clearly defined your objectives! Needless to say, objectives change from year to year. So before you change anything else, be sure to revisit this section of your plan and think carefully about what you would like to have achieved by this time next year.

  • Social Media

Are you focusing most of your attention on SEO and your company’s website? While this is indeed very important, you will also want to be sure that you’re dedicating enough time to creating a good social media presence for your business, too. You can generate even more traffic to your website through Facebook ads and remarketing, for example. Plus, you’ll be able to speak to your customers directly – talk about invaluable insights into your efforts!

  • Investigate Competitors 

Before you dive head-first into implementing your strategy, it would definitely be worth your while to check up on your competitors and what they have achieved through their digital marketing efforts in the previous year. Staying up to date with your competitors is almost as important as being innovative and original.

Are you looking for PPC and digital marketing experts to help you make the most of 2019? Then you need to get in touch with The Digital Marketing People. Contact us now to learn more.

Is Your PPC Strategy Ready for Black Friday?


With just six weeks until Black Friday, you are probably working hard on planning the special deals you plan to offer. Chances are you are so busy running your business while also preparing for the sale that you have not given your digital marketing a second thought. Yet, now is the perfect opportunity to get good qualified leads of people looking for exactly what you are selling by using PPC and locally targeted social media marketing.


  • Seriously Social

Like it or not, social media is all around us. In fact, 68% of consumers check out local businesses on social media; and 78% of local searches result in offline purchases. Rather than wasting your valuable time posting to Facebook, Twitter and Google, consider using an affordable digital marketing agency to kick-start and maintain a strong marketing presence in your community on all the important channels. Not only will your social media posts be taken care of, but you will also benefit from a well-crafted landing page designed for conversion.


  • Only Pay for Results

It sounds almost too good to be true, but with Pay-Per-Click advertising, you only pay when a prospect is sufficiently interested in your ad to go ahead and click on the link. That way, you can design a variety of ads, which appeal to a specific target market or to customer personas, and not have to double or triple the cost of displaying them.


Whether you fancy Facebook ads, Google’s AdWords, display ads, YouTube ads or even retargeting on Facebook and remarketing with personalized emails, you pay only for what gets a reaction (or, more specifically, a click!)


The Digital Marketing People


Specialists in retargeting, remarketing, Facebook ads and PPC, we are a one-stop digital marketing shop! Contact us to get your PPC strategy ready for Black Friday.

5 Questions about Effective PPC Advertising Answered

Pay per click advertising, also known as PPC, is a type of search engine or social media marketing that is designed to drive traffic to your website or other online properties. Ads are generally tailored to promote what you want to sell and you will pay each time someone clicks on your ad. In this blog, we answer some frequently asked questions about PPC advertising:

  • What Are The Advantages Of PPC Advertising?

In a world where there are so many websites and social media platforms, it is hard to stand out from your competition. With Google AdWords, for example, you can get your ads on the first page of Google with PPC advertising. If you were to try to claim a first page position with organic SEO, it would require much more effort in terms of content generation, link building and other SEO initiatives. PPC usually works best when it is done in conjunction with an SEO strategy.

  • Why Would You Use Facebook Ads As Opposed To Google AdWords?

Both Facebook ads and Google AdWords have their own uses in the digital marketing space. With Google AdWords, your PPC ads will appear to people who are using the search engine to find information about something they are interested in. With Facebook ads, your ads can appear in the news feeds of your target audience. You could decide to create an audience of women between the ages of 18 to 25 who are interested in horse riding, for example, if you are selling horse riding lessons in a certain area. Facebook ads offer a lot of customization, where Google AdWords can bring your products or services under the attention of someone who is looking for what you have to offer. Your best bet is to work with an experienced PPC manager to create a comprehensive PPC plan that can help you get as much exposure as possible.

Whether you are interested in Facebook ads, retargeting campaigns or remarketing initiatives, The Digital Marketing People can help you. Contact us to find out more today.