Is Your PPC Strategy Ready for Black Friday?
With just six weeks until Black Friday, you are probably working hard on planning the special deals you plan to offer. Chances are you are so busy running your business while also preparing for the sale that you have not given your digital marketing a second thought. Yet, now is the perfect opportunity to get good qualified leads of people looking for exactly what you are selling by using PPC and locally targeted social media marketing.
- Seriously Social
Like it or not, social media is all around us. In fact, 68% of consumers check out local businesses on social media; and 78% of local searches result in offline purchases. Rather than wasting your valuable time posting to Facebook, Twitter and Google, consider using an affordable digital marketing agency to kick-start and maintain a strong marketing presence in your community on all the important channels. Not only will your social media posts be taken care of, but you will also benefit from a well-crafted landing page designed for conversion.
- Only Pay for Results
It sounds almost too good to be true, but with Pay-Per-Click advertising, you only pay when a prospect is sufficiently interested in your ad to go ahead and click on the link. That way, you can design a variety of ads, which appeal to a specific target market or to customer personas, and not have to double or triple the cost of displaying them.
Whether you fancy Facebook ads, Google’s AdWords, display ads, YouTube ads or even retargeting on Facebook and remarketing with personalized emails, you pay only for what gets a reaction (or, more specifically, a click!)
The Digital Marketing People
Specialists in retargeting, remarketing, Facebook ads and PPC, we are a one-stop digital marketing shop! Contact us to get your PPC strategy ready for Black Friday.