If you have an e-commerce website, then you continuously need to re-check your digital marketing strategies. Here are some actionable steps you can take to increase your website traffic over the summer retail season:
Upsell Your Buyers
Just as fast-food restaurants ask you whether you would like to upsize your order, you can also upsell your online shoppers. If a buyer has purchased a camping tent on your website, for example, be sure to include images to products that they might be interested in, such as sleeping bags, flashlights, camping chairs, and so on. Many times, people don’t know what they need until they see the products in front of them.
Launch a Summer Promotion
People are hosting summer barbecues and there are many concerts, festivals, and events to take part in. Why not host your own online event? Create hot summer deals that your customers can’t ignore. Be sure to add a page about your summer promotions and share the information via your social media channels, on your blog and email your subscribers so everyone knows you are offering great deals.
Send Wish List Reminders
As part of your summer promotion, send out wish list reminders to people who have earmarked products on your website. If there are discounts, make sure that the mark-down is highlighted with clear calls to action to buy now.
Launch a Remarketing Campaign
Remarketing campaigns can produce significant results because the website visitor has already shown interest in a product. Experts recommend remarketing 15 to 20 times per user.
Need help with your e-commerce website, web design or SEO? Then contact The Digital Marketing People today.