When a web design project kicks off, there are a lot of things to think about. One thing that often does not get enough thought is how to create a good About Us page. This is a critical content page on your website, so keep these 6 tips in mind.
- Think About the Purpose of the Page
Your About Us page should be used to build trust and tell your brand’s story, so use that as a basis to guide your writing.
- Share Your Company’s Mission
People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthrall your website visitors.
- First or Third Person?
Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website.
- Include Images
People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand.
- Include Trust Signals
If you belong to industry organizations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well.
- Keep It Light and Short
You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short.
Chatbots are no longer ‘the next big thing’ in web design. Everyone from insurance agents to people selling products online have chatbots answering queries on their site. Here are five reasons why a chatbot should be part of your website design:
- They’re Getting Smarter
Thanks to machine learning and artificial intelligence, chatbots have become a lot smarter and faster than they were 10 years ago. Business owners who are worried that a chatbot won’t be able to accurately chat with website visitors will be amazed at what can be achieved via chatbots in 2019.
- Help To Generate Leads For Your Business
If a website visitor is browsing your website, and he/she is uncertain about anything from warranties to after-sales support, a chatbot can help dispel any fears or answer any questions he/she might have. In this way, a chatbot becomes part of your sales funnel and can generate leads for your business.
- Acts As A Conversational Agent
People do business with people. The way that chatbots interact with website visitors is very similar to how a call centre agent would engage with a potential client online. In this way, chatbots act as a conversational agent.
- Prevents Shopping Cart Abandonment
Shopping cart abandonment on e-commerce websites is one of the biggest problems for people selling products online. A chatbot can interject and help and help your potential client to complete their purchase.
- Offers 24-Hour Support
With chatbots, you have 24-hour support, 7 days a week.
Due to the significant growth of the use of smartphones and tablets, accessing the web through mobile devices represents a fundamental shift in online behaviour. Statistics from Google show that 67% of Google searches start on one device and then progress to a second device. With this in mind, the time has come to change your website to a responsive web design. Here are a few advantages that you can expect:
- Dynamic Layout Adaption
Responsive web design enables your web page to dynamically adapt its content and layout depending on the device the person is using.
- Improved User Experience
When it is done right, the subtle transformations that responsive web design provides should go unnoticed. This results in improved user experience and, therefore, a higher conversion rate.
- Increase Your Reach
Content that is incompatible with the device that a website visitor is using will quickly turn visitors off. Content that is easy to consume, however, is more likely to be shared. This will extend your content’s reach.
- Better SEO And PPC Results
Google favours websites and content that has been optimized for mobile. If your website content can effortlessly adapt to different devices, you will be able to get better results from your PPC campaigns and SEO efforts.
- Save Time On Maintenance Costs
If you update something on your website, the change will immediately be seen in all formats. Instead of updating a variety of different sites, you can make changes and updates more efficiently.
The festive season is when everyone is spending their hard-earned cash on gifts, spoils and must-haves. If you have a shopping cart on your website, then you probably are all too familiar with people spending time adding products to their shopping carts but abandoning them before completing the purchase. Here are a few ways to reduce abandoned shopping carts this Christmas:
- Do Not Offer Any Surprises
People like to know what they are going to be paying for before they checkout. If you are only adding shipping costs, courier fees and VAT prices when the website visitor is about to type in their payment details, they could feel discouraged and abandon the shopping cart. List all the shipping and VAT fees upfront so that they do not only become aware of it when they hit the checkout button.
- Offer Different Payment Methods
Apple Pay is becoming an increasingly popular payment form, while some people still prefer EFTs. Be sure to have as many payment options as possible. PayPal, MasterCard, and Bitcoin are only some of the ways that people prefer to pay these days. Research what your competitors are doing and try to make it easy for customers to pay for what they want.
- Offer Incentives
Make your Christmas offers even more enticing by offering discounts, coupons, flash sales and festive season promotions. Show people how much they will be saving by buying the product now instead of waiting to buy it at a later stage.
- Make Sure You Are Perceived As Trustworthy
People will be typing personal and confidential information onto your site if they need to make payments. Make sure that they feel safe doing this by including trust signals such as security logos on the transaction page and within the shopping cart feature.
Chatbots have been around for decades, but the term only went mainstream after Facebook launched its Messenger Platform. Since then, tech giants such as Apple, Amazon, Microsoft and Google have all adopted chatbots in some way or form to benefit their business. Here are some of the benefits of including chatbots in your web design:
- Reach A Larger Audience
There is no way to know how many people from across the globe could be interested in your products – unless you have the capability to answer questions from a larger audience. The best part of including a chatbot in your web design is the fact that you do not have to educate the audience on how to use it. Chatbots are now widely accepted and people instinctively know how to use it, which means you can reach more people at a rapid rate.
- Gain Business Insights From Customer Data
Thanks to the rapid development of technology, chatbots are now being coupled with machine learning and artificial intelligence. These capabilities mean that business owners can pick up on trends and even point out where you need to focus on product innovation or customer education. All of the chats can be saved, which can help skillful marketers to gain insights into a customer’s interests and choices, so that a business can capitalize on retargeting or through marketing a customer-specific add-on to clients.
- Engage Visitors Immediately
Not everyone will be inclined to make small talk with a chatbot. However, if a small introductory message with a human picture lets a person know that they are there to assist, then people can engage immediately without having to search for what they are looking for on the site. Be sure to use a real photo for your chatbot messenger box instead of a stock image or your company’s logo.
- Automate Everything
Instead of having a receptionist, a call centre and service consultants, you can start moving some of these tasks to the chatbot. Not only will you save a lot of money, but also you can free up your customer service team’s resources to focus on strategy development and problem solving for your business.
Do you need a team of website designers and developers to help you with your site? Then contact The Digital Marketing People today.
Nowadays, every business has a website, which is not surprising seeing as 97% of all consumers search for local businesses online. Between incorporating your logo, search engine optimization for your content marketing, icon choices and all the information that you want to share with online visitors, web design sometimes loses sight of the ‘big’ number one – your customer. How your customers experience your website can make or break their decision to hand over their money to you… or your competitor. With so much at stake, you definitely want to avoid these two common mistakes:
Underestimating the Clout of First Impressions
According to a study at the Missouri University of Science and Technology, prospects form an impression of your brand in just two-tenths of a second when on your website!
So, while effective web marketing is much more than just a great website, web design plays a crucial role in converting prospects to clients. In a job interview situation, first impressions are made by your appearance, posture and communication style. Similarly, your website creates the first impression in an ever-increasingly online world. So much so, that 48% of people cite website design as the top factor in business credibility.
Overlooking the Human Element
As alluded to in the introduction, customers are the reason for your company’s existence. Your website is how you get them to sign up, to buy now, or come on in. For them to respond, as you would like them to, the interface between the viewers and your website needs to accommodate their needs. Back in the day, this was called a ‘user experience’. Thinking of human beings as users were OK. But new trends focus on the person behind that user, and ‘customer experience’ is a better turn of phrase.
If your customer is always on their phone, your website better is designed to deliver your message properly on not just desktop browsers, but tablets and mobile devices too. Along with responsive web design, easy navigation is important to busy humans. Make it clear where they should go and what they should do next.
The Digital Marketing People
For more information, contact us today. We will help you create a great first impression with insightful website customer experience.
So much of the information we rely on comes to us online – be it in electronic publications, social media, or Google reviews. No wonder, then, that businesses of today head to the web to build customer relationships, heighten emotional connections between consumers and brand, and increase customer retention.
Boosting a Sense of Community
Living in a cyber age has increased our yearning for traditional values such as a sense of community. One way to leverage this desire, while at the same time reaching new potential clients is to use a local community platform. By positioning your business on a popular local website, which posts regularly on social media platforms, you tap into a pool of people looking for just what you have to offer. For best results, the community management service you choose should include a local SEO, conversion-optimized and mobile responsive landing page and a click-to-call button so people can easily phone your business with a call-tracking phone number, a contact form that forwards directly to your email, a pay-per-click campaign, and informative analytics.
Should things not go according to plan – and we know they do not always – your reputation can go downhill fast in the instantaneous cyber community. It is at times like these that immediate corrective action needs to take place. In fact, if executed with sufficient skill, a slip-up can even become a powerful relationship builder.
While you are fixing the problem, a digital marketing agency can handle your online reputation management.
Kickstart and Maintain A Strong Marketing Presence in Your Community
Get in touch with the Digital Marketing People today. Our community management services are designed to set in motion and sustain a robust marketing presence in your community on all of the important channels.
Before we look at tips for designing an outstanding landing page, let us define exactly what a landing page is, and why it is so important to have one as part of your website design.
What Is a Landing Page?
Have you ever clicked a marketing call-to-action button and been taken to a web page dedicated specifically to the promotion you were interested in? Intended for a singular marketing campaign, there are no distractions on the page that could draw visitors from the purpose of the campaign.
Why Do I Need a Landing Page?
Landing pages are used to either:
- Collect leads for future marketing campaigns, or
- Promote or convert without putting off prospects with pressure to buy.
Top Landing Page Design Tips
- Using responsive web design principles, design a landing page with only one way forward. The power of conversion in landing pages is in their simplicity. Include a single call to action – be it for the purposes of 1 or 2 above. Remove all navigation and link options.
- Whether you are marketing internationally or within your local community, make sure that your headline is click-worthy. Capturing a reader’s attention is how you lure them to your landing page before extracting their contact details or elicit that sale.
- Having said that, there must be congruence with headline and content. Especially when it comes to bagging email addresses for online white papers, checklists, cheat sheets and so on.
- Highlight what is most important on your landing page to save weary visitors from having to make yet another decision. Yes, the details are necessary and needed. But, truthfully, most of us skim-read what’s in front of us.
- Do not be afraid of white spaces. Too many websites out there hurt our eyes with too many competing elements. Embracing white space, clearly guiding your audience and limiting distractions will win you fans while checking all the boxes of a well-designed landing page.
Website Design Company
To find out more about web design and other aspects of successful digital marketing, contact the Digital Marketing people without delay.
If you are selling products online, then you will know that the digital marketing tactics that are needed for an e-commerce website can be very different from a website that is marketing a service or providing another type of B2B offering. Abandoned carts can be a major frustration for website managers. Here are a few essential e-commerce website strategies for reducing abandoned carts:
- Focus On Building Trust
If you’re asking someone to fill in their personal details and credit card information, then you need to make sure you are perceived as trustworthy. Include trust signals such as security logos on the transaction page and within the shopping cart feature.
- Include A Progress Indicator
People need to know how many steps they need to complete before they can complete the purchase. If there are four different pages that they need to click through, include a progress indicator at the top or the bottom of the page, so they know how far they are.
- Include Small Pictures Of The Product They Are Buying
The small thumbnail image of the product they are busy purchasing isn’t there to ‘remind’ them of what they came to the website for; it’s a grounding technique. If the person was buying something in a brick and mortar store, then they would be holding the item while they stood in the queue to pay for it. Seeing a small thumbnail of the product they are busy buying can help you eliminate any distractions or feelings of hesitation that they might experience during the checkout procedure.
The Digital Marketing People can help you with everything from website design to SEO. If you need help to reduce your abandoned cart rates on your e-commerce website or you are looking for new ways to reach your target audience, then contact us today.
The e-commerce sector continues to grow. Whether you are only selling products online or whether you have a brick and mortar shop, the right web design, coupled with a solid digital marketing strategy, can make significant improvements to your bottom line.
Creating an e-commerce website may seem like a mammoth task, but it doesn’t have to be. Getting it right from the start, however, can make a huge difference in the timelines needed for web design and development (and it can also save you a lot of headaches later down the line). Here are some things you need to do to set up an e-commerce website the right way:
- Choose A Platform
Shopify and OpenCart are two of the most popular e-commerce web design platforms on the market. When you use one of these options, you will have built-in functionalities and features such as product categories, galleries, and functional checkout processes.
Shopify costs as little as $14 per month, and they take care of everything from website security and hosting to credit card processes. OpenCart is open source and free, which means that a webmaster can make changes to the web features and design them. There are many ‘extensions’ that can be plugged into the platform so that a site owner can personalize the site themselves.
- High-Quality Product Photos And Descriptions
Invest in professional product photos for an e-commerce website as this can go a long way in convincing a website visitor to buy from you. You may also want to consider hiring a copywriter to write quality product descriptions because copying product info from other websites or a catalogue won’t do your Search Engine Optimization (SEO) strategy any favours.
These are only two of the first steps involved in setting up an e-commerce website. Let the experts at The Digital Marketing People guide you through the process of web design, SEO and content marketing for your new online store.