Before we look at tips for designing an outstanding landing page, let us define exactly what a landing page is, and why it is so important to have one as part of your website design.
What Is a Landing Page?
Have you ever clicked a marketing call-to-action button and been taken to a web page dedicated specifically to the promotion you were interested in? Intended for a singular marketing campaign, there are no distractions on the page that could draw visitors from the purpose of the campaign.
Why Do I Need a Landing Page?
Landing pages are used to either:
- Collect leads for future marketing campaigns, or
- Promote or convert without putting off prospects with pressure to buy.
Top Landing Page Design Tips
- Using responsive web design principles, design a landing page with only one way forward. The power of conversion in landing pages is in their simplicity. Include a single call to action – be it for the purposes of 1 or 2 above. Remove all navigation and link options.
- Whether you are marketing internationally or within your local community, make sure that your headline is click-worthy. Capturing a reader’s attention is how you lure them to your landing page before extracting their contact details or elicit that sale.
- Having said that, there must be congruence with headline and content. Especially when it comes to bagging email addresses for online white papers, checklists, cheat sheets and so on.
- Highlight what is most important on your landing page to save weary visitors from having to make yet another decision. Yes, the details are necessary and needed. But, truthfully, most of us skim-read what’s in front of us.
- Do not be afraid of white spaces. Too many websites out there hurt our eyes with too many competing elements. Embracing white space, clearly guiding your audience and limiting distractions will win you fans while checking all the boxes of a well-designed landing page.
Website Design Company
To find out more about web design and other aspects of successful digital marketing, contact the Digital Marketing people without delay.
Websites have taken over from adverts on television, radio and also in publications. They are the equivalent of a mailbox full of promotional pamphlets and your local consumer group’s vast network of reviewers. However, websites are now so common that it takes considerable planning, strategy and effort to get noticed. The top two elements on which you need to focus on, are web design and search engine optimization.
Get the Basics Right
The basics include:
- Being crystal clear on exactly who your market is. If you don’t know your target audience, you won’t communicate the right message to them. If you can’t communicate the right message, your traffic-gaining tactics will fail.
- Research your competitors and highlight how you stand out – product, service, distribution, relationships, reputation, price, image.
- The strategic use of social media to get more website traffic. Don’t open an account on every social media platform and go crazy posting, tweeting and hash-tagging until you up your traffic. Use your target audience research to share relevant content on appropriate sites.
Once you have the above in place, the experience your visitors have on your website is key. What do internet users want?
- The next best thing! Because of the myriad choices, consumers have become fickle. Keep your website design fresh, evolving and exciting to visit.
- Share-worthy visuals and engaging videos are the fastest growing aspect of digital marketing. Optimize them to boost your SEO. Use them to draw and keep users on your site. Encourage sharing with a clear call to action.
- In tandem with professional visuals, test your website’s page load time with Google’s free tool – as search engines penalize slow pages – especially as searches via mobile devices increases.
- Make it easy to access your website on-the-go with a mobile-first responsive design.
As a small to medium-sized businesses, it is unlikely that you will rank on the first page of Google for a broad term associated with your offering. One way to increase organic traffic is to produce blog content that is jam-packed with incredible value.
Snippets of this can be shared through an email campaign, with a call to action to read the entire article on your website.
Ask the Experts
Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? The Digital Marketing People (a digital marketing agency) offers a range of internet marketing techniques, including web design, SEO, and content marketing that can be customized for your business. For more information, contact us today.
Even the top web design experts are not mind-readers (although some come close!) For a quick and easy process, you need to provide some key information (for example, goals, deadlines, budget and expectations) in a website design brief to ensure a five-star result.
Information About Your Business
For your website to accurately represent your brand, include in your brief the answers to these questions:
What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business?
What is your vision for the future of your brand? How would you like to be perceived in the marketplace?
Describe your ideal customers. Who are your top three competitors?
This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases:
What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website?
What sections will your website require? What features and functions (for example, a search box, blog, e-commerce, forms, Google maps, and so on) do you require?
Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style?
Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for?
Time and Money
Your budget and timeline are important elements of the website design brief.
Ask the Experts
Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? The Digital Marketing People (a digital marketing agency and website design company) offers a range of internet marketing techniques, including responsive web design and lead solutions that can be customized for your business. For more information, contact us today.
If you have an e-commerce website, then you continuously need to re-check your digital marketing strategies. Here are some actionable steps you can take to increase your website traffic over the summer retail season:
Upsell Your Buyers
Just as fast-food restaurants ask you whether you would like to upsize your order, you can also upsell your online shoppers. If a buyer has purchased a camping tent on your website, for example, be sure to include images to products that they might be interested in, such as sleeping bags, flashlights, camping chairs, and so on. Many times, people don’t know what they need until they see the products in front of them.
Launch a Summer Promotion
People are hosting summer barbecues and there are many concerts, festivals, and events to take part in. Why not host your own online event? Create hot summer deals that your customers can’t ignore. Be sure to add a page about your summer promotions and share the information via your social media channels, on your blog and email your subscribers so everyone knows you are offering great deals.
Send Wish List Reminders
As part of your summer promotion, send out wish list reminders to people who have earmarked products on your website. If there are discounts, make sure that the mark-down is highlighted with clear calls to action to buy now.
Launch a Remarketing Campaign
Remarketing campaigns can produce significant results because the website visitor has already shown interest in a product. Experts recommend remarketing 15 to 20 times per user.
Need help with your e-commerce website, web design or SEO? Then contact The Digital Marketing People today.
When a web design project kicks off, there are a lot of things to think about. One thing that often does not get enough thought is how to create a good About Us page. This is a critical content page on your website, so keep these 6 tips in mind.
- Think About the Purpose of the Page
Your About Us page should be used to build trust and tell your brand’s story, so use that as a basis to guide your writing.
- Share Your Company’s Mission
People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthrall your website visitors.
- First or Third Person?
Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website.
- Include Images
People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand.
- Include Trust Signals
If you belong to industry organizations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well.
- Keep It Light and Short
You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short.
Chatbots are no longer ‘the next big thing’ in web design. Everyone from insurance agents to people selling products online have chatbots answering queries on their site. Here are five reasons why a chatbot should be part of your website design:
- They’re Getting Smarter
Thanks to machine learning and artificial intelligence, chatbots have become a lot smarter and faster than they were 10 years ago. Business owners who are worried that a chatbot won’t be able to accurately chat with website visitors will be amazed at what can be achieved via chatbots in 2019.
- Help To Generate Leads For Your Business
If a website visitor is browsing your website, and he/she is uncertain about anything from warranties to after-sales support, a chatbot can help dispel any fears or answer any questions he/she might have. In this way, a chatbot becomes part of your sales funnel and can generate leads for your business.
- Acts As A Conversational Agent
People do business with people. The way that chatbots interact with website visitors is very similar to how a call centre agent would engage with a potential client online. In this way, chatbots act as a conversational agent.
- Prevents Shopping Cart Abandonment
Shopping cart abandonment on e-commerce websites is one of the biggest problems for people selling products online. A chatbot can interject and help and help your potential client to complete their purchase.
- Offers 24-Hour Support
With chatbots, you have 24-hour support, 7 days a week.
Due to the significant growth of the use of smartphones and tablets, accessing the web through mobile devices represents a fundamental shift in online behaviour. Statistics from Google show that 67% of Google searches start on one device and then progress to a second device. With this in mind, the time has come to change your website to a responsive web design. Here are a few advantages that you can expect:
- Dynamic Layout Adaption
Responsive web design enables your web page to dynamically adapt its content and layout depending on the device the person is using.
- Improved User Experience
When it is done right, the subtle transformations that responsive web design provides should go unnoticed. This results in improved user experience and, therefore, a higher conversion rate.
- Increase Your Reach
Content that is incompatible with the device that a website visitor is using will quickly turn visitors off. Content that is easy to consume, however, is more likely to be shared. This will extend your content’s reach.
- Better SEO And PPC Results
Google favours websites and content that has been optimized for mobile. If your website content can effortlessly adapt to different devices, you will be able to get better results from your PPC campaigns and SEO efforts.
- Save Time On Maintenance Costs
If you update something on your website, the change will immediately be seen in all formats. Instead of updating a variety of different sites, you can make changes and updates more efficiently.
The festive season is when everyone is spending their hard-earned cash on gifts, spoils and must-haves. If you have a shopping cart on your website, then you probably are all too familiar with people spending time adding products to their shopping carts but abandoning them before completing the purchase. Here are a few ways to reduce abandoned shopping carts this Christmas:
- Do Not Offer Any Surprises
People like to know what they are going to be paying for before they checkout. If you are only adding shipping costs, courier fees and VAT prices when the website visitor is about to type in their payment details, they could feel discouraged and abandon the shopping cart. List all the shipping and VAT fees upfront so that they do not only become aware of it when they hit the checkout button.
- Offer Different Payment Methods
Apple Pay is becoming an increasingly popular payment form, while some people still prefer EFTs. Be sure to have as many payment options as possible. PayPal, MasterCard, and Bitcoin are only some of the ways that people prefer to pay these days. Research what your competitors are doing and try to make it easy for customers to pay for what they want.
- Offer Incentives
Make your Christmas offers even more enticing by offering discounts, coupons, flash sales and festive season promotions. Show people how much they will be saving by buying the product now instead of waiting to buy it at a later stage.
- Make Sure You Are Perceived As Trustworthy
People will be typing personal and confidential information onto your site if they need to make payments. Make sure that they feel safe doing this by including trust signals such as security logos on the transaction page and within the shopping cart feature.
Chatbots have been around for decades, but the term only went mainstream after Facebook launched its Messenger Platform. Since then, tech giants such as Apple, Amazon, Microsoft and Google have all adopted chatbots in some way or form to benefit their business. Here are some of the benefits of including chatbots in your web design:
- Reach A Larger Audience
There is no way to know how many people from across the globe could be interested in your products – unless you have the capability to answer questions from a larger audience. The best part of including a chatbot in your web design is the fact that you do not have to educate the audience on how to use it. Chatbots are now widely accepted and people instinctively know how to use it, which means you can reach more people at a rapid rate.
- Gain Business Insights From Customer Data
Thanks to the rapid development of technology, chatbots are now being coupled with machine learning and artificial intelligence. These capabilities mean that business owners can pick up on trends and even point out where you need to focus on product innovation or customer education. All of the chats can be saved, which can help skillful marketers to gain insights into a customer’s interests and choices, so that a business can capitalize on retargeting or through marketing a customer-specific add-on to clients.
- Engage Visitors Immediately
Not everyone will be inclined to make small talk with a chatbot. However, if a small introductory message with a human picture lets a person know that they are there to assist, then people can engage immediately without having to search for what they are looking for on the site. Be sure to use a real photo for your chatbot messenger box instead of a stock image or your company’s logo.
- Automate Everything
Instead of having a receptionist, a call centre and service consultants, you can start moving some of these tasks to the chatbot. Not only will you save a lot of money, but also you can free up your customer service team’s resources to focus on strategy development and problem solving for your business.
Do you need a team of website designers and developers to help you with your site? Then contact The Digital Marketing People today.
Nowadays, every business has a website, which is not surprising seeing as 97% of all consumers search for local businesses online. Between incorporating your logo, search engine optimization for your content marketing, icon choices and all the information that you want to share with online visitors, web design sometimes loses sight of the ‘big’ number one – your customer. How your customers experience your website can make or break their decision to hand over their money to you… or your competitor. With so much at stake, you definitely want to avoid these two common mistakes:
Underestimating the Clout of First Impressions
According to a study at the Missouri University of Science and Technology, prospects form an impression of your brand in just two-tenths of a second when on your website!
So, while effective web marketing is much more than just a great website, web design plays a crucial role in converting prospects to clients. In a job interview situation, first impressions are made by your appearance, posture and communication style. Similarly, your website creates the first impression in an ever-increasingly online world. So much so, that 48% of people cite website design as the top factor in business credibility.
Overlooking the Human Element
As alluded to in the introduction, customers are the reason for your company’s existence. Your website is how you get them to sign up, to buy now, or come on in. For them to respond, as you would like them to, the interface between the viewers and your website needs to accommodate their needs. Back in the day, this was called a ‘user experience’. Thinking of human beings as users were OK. But new trends focus on the person behind that user, and ‘customer experience’ is a better turn of phrase.
If your customer is always on their phone, your website better is designed to deliver your message properly on not just desktop browsers, but tablets and mobile devices too. Along with responsive web design, easy navigation is important to busy humans. Make it clear where they should go and what they should do next.
The Digital Marketing People
For more information, contact us today. We will help you create a great first impression with insightful website customer experience.