When a web design project kicks off, there are a lot of things to think about. One thing that often does not get enough thought is how to create a good About Us page. This is a critical content page on your website, so keep these 6 tips in mind.
- Think About the Purpose of the Page
Your About Us page should be used to build trust and tell your brand’s story, so use that as a basis to guide your writing.
- Share Your Company’s Mission
People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors.
- First or Third Person?
Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website.
- Include Images
People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand.
- Include Trust Signals
If you belong to industry organizations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well.
- Keep It Light and Short
You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short.
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