Facebook is undoubtedly one of the biggest social media platforms. With over a billion monthly active users and over 900 million daily users, most brands recognize how crucial it is for them to have a presence on this platform.
There are, however, a number of things that brands get wrong when it comes to Facebook marketing. Here are some of the top no-no’s to avoid:
- Pushing Your Products All The Time
Even loyal customers will get fed up if all they see from you is advertorials. Facebook is not the tool for pushing product ads all day long. Make sure you are also writing helpful and educational blogs and adding value to people’s news feeds on Facebook.
- Sharing Non-Related Content
The flip-side of the coin is the people that use their company page as a place to share personal content. If a person wants to see your holiday pictures, they will send you a friend request on Facebook. People who like your company’s Facebook page expect to receive relevant information related to your business and niche.
- Ignoring Your Audience
If there is a problem within your company and people are commenting about it on the internet, then you need to say something about it on your Facebook page. Do not pretend everything is okay if it is not.
- Deleting Comments
It can be very tempting to simply delete negative feedback on your Facebook page and it is understandable that you would not want other people seeing it. But, it is not ethical and it does more damage to your brand. Respond to negative comments as politely as possible and follow up with the person if they have a query that can’t be resolved in the comments section on Facebook.
- Not Responding To Queries In A Timely Manner
People expect timely responses to their questions on social media. Make sure that your Facebook page is being checked at least twice a day so that people don’t have to wait too long for a response from your brand.