A Checklist for Your Christmas in July Content Marketing Campaign
Christmas in July is often unofficially celebrated by countries in the Southern hemisphere as their winter falls in July. By doing so, they are able to enjoy the winter feel commonly associated with the traditional Christmas in December.
That having been explained, July is around the corner and it is time to plan a successful content marketing strategy for the upcoming event. The average American will spend close to $1000.00 on presents during this time, and they are more than ready to start clicking and spending on their holiday shopping.
Let’s take a look at your social media marketing strategy together, shall we?
Give Your Website That Holiday Feeling
Capturing the emotions and setting the festive and jolly mood commonly associated with the Christmas holidays are essential at this time of year. By bringing a sense of joy and festivity to each and every webpage you will ensure your visitors’ enthusiasm and keep them clicking on your website.
Offer Prizes in a Contest
People love getting a little something extra such as a gift or prize at this time of year. What better way to do this than to hold an online contest. Extra traffic and higher engagement numbers will be seen as a result of a contest associated with the holiday festivities. Likewise, it will also encourage new subscribers to your webpage.
Utilize the Power of Pinterest
Visual content is essential at this time of year as people search for gift ideas, recipes, handmade Christmas cards and ideas that might inspire them. Create a post that showcases your product in the true holiday spirit. And, do not forget to add a link to your website.
Create a Sense of Urgency with Last Minute Gift Ideas
Gift buying can be a challenge when buying for certain people and this often means that it is left to the last minute. By offering last minute gift ideas you are giving your customers valuable advice and saving them from the embarrassment of not finding the right gift on time.
Launch a High-Impact Email Campaign
Customers are eagerly awaiting your emails that offer pre-holiday discounts, especially if they are festive in nature, incorporate beautiful images and if they capture the Christmas in July holiday vibes. Stay cool and simply time a few emails effectively. Here are a few more tips:
- Offer early bird discounts a few months prior already,
- Offer online purchasing only discounts,
- Incorporate an exclusive discount code in the email,
- Create a sense of urgency by sending out a last chance for online ordering email, and
- Finally, send out a simple holiday greeting and merry Christmas email a few days before.
By following these few easy guidelines in your SEO and digital marketing strategies you will hopefully spark excitement and a sense of holiday festivities in your clients and your business brand.