Nearly 60% of Google’s searches are done on mobile devices, which is why Google gives priority to websites that have been optimized for mobile. Many people have even abandoned desktop computers in favour of phones and tablets. Here’s what you need to do to prepare your digital marketing strategy for Google’s mobile-first indexing:
Speed is more important than ever, especially when it comes to mobile searching. Google knows that people aren’t as patient as they used to be, which is why they want your site to load within two seconds. This may seem ridiculously fast, but everyone expects things to be instant. So, what can you do to make your website load faster?
Optimize your images so that they are small and easy to load. There are a number of great WordPress plugins that can do this for you. If you don’t have a WordPress site, then you will need to edit your photos so that they are small for your website. A good rule of thumb is to compress the image to 400 pixels.
Other things that you can do is minify your code for faster loading (this also makes it easier for search engine crawlers to index your pages) and make use of website caching. What website caching does is store the website. If a person has visited your website before, then some of the files will be stored, making it easier and faster to load when they visit your website again.
If you have a lot of redirecting pages on your website, then you need to remove them. Search engine crawlers and servers have to work extra hard to understand where all the content on your site is, so a high number of redirects can harm your SEO efforts.
These are only some of the steps that you can take to optimize your website for Google’s mobile-first indexing. At The Digital Marketing People, we specialize in small business marketing, SEO, and social media marketing. Contact us for a high-impact digital marketing solution today.