The most romantic day of the year is fast approaching, and it is the perfect opportunity to give your digital marketing efforts a boost, from email marketing to content marketing and everything in between. Regardless of whether your business is big or small, here are some inspirational Valentine’s Day marketing ideas to get you started:
Charm With Email Marketing
Email marketing is the easiest way to use Valentine’s to your advantage. How about roping in a designer to create a new, more romantic look for your mailer? Perhaps it is a good idea to run a few Valentine’s promotions and discounts? Or start a Valentine’s themed competition to up engagement on your social pages. Whatever you choose to do to generate some extra love for your brand, email marketing is a great way to let your followers know all about it.
Carry The Theme Through
It is the little things that are sure to get you noticed. By adding a bit of Valentine’s flair to your brand’s logo or name and carrying it through across all digital marketing platforms, from your social media pages to your website and blog, you are bound to get plenty of attention as a result. It can be as simple as adding a few hearts to your design, or going the whole hog and changing your logo’s colour and font.
Create A Valentine’s Catalogue
If you happen to offer products or services that one might choose to give as a Valentine’s Day gift (even if it might be considered slightly unconventional), now is the time to capitalize. Take the time to create a Valentine’s catalogue detailing a wide range of gift ideas ‘for her’, ‘for him’, and so on. You might want to throw in a few enticing specials or two-for-one deals for good measure. Do not forget to share the catalogue on social media and via email marketing to ensure it reaches as many people as possible!
For expert assistance when it comes to making the most of email marketing, content marketing and marketing automation this Valentine’s Day and beyond, do not hesitate to get in touch with The Digital Marketing People.