A How-To Guide To LinkedIn Sponsored Content Ads

Creating sponsored content ads on LinkedIn is a great way to make sure your content reaches your target audience. In this blog post, we discuss how you can go about creating LinkedIn sponsored content ads:

 

 

  • Choose The Content

 

The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.

 

The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager.

 

 

  • The Campaign Manager

 

Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner.

 

You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”.

 

Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads.

 

If you want to improve your social media marketing strategy or your online reputation management, then LinkedIn Sponsored content ads are a great way to do this. Contact The Digital Marketing People for advice today.

Essential Marketing Tips For Travel And Tourism Businesses

travel and tourism

If you own a business that operates within the travel and tourism industry, you are probably wondering how you can make sure digital marketing works for you. So, where do you start? And how can you really make the most of your efforts? We have got some helpful tips for you below:

 

  • Get Involved On Social Media 

 

The only thing bigger than travel related photos, quotes and videos on social media is #foodporn. Basically, social media is the biggest and most advantageous tool at your disposal when it comes to generating interest in your travel and tourism business. If you are not using social media to promote it and attract followers, you are missing out on a world of opportunity to grow your online reputation.

 

  • User-Generated Content 

 

Why not run a competition where you encourage your followers to send through their best travel snaps? You can use these inspirational pictures in future campaigns, as long as you tag the person who sent them to you and get their permission first. Studies have shown that user-generated content marketing gets more engagement and interest – which is great news for your business!

 

  • Optimize Your Website 

 

Seeing as though most people will use your website to browse information about certain destinations and, most importantly, for making bookings, you will need to ensure that it is fully optimized to accommodate heavy traffic, as well as a wide variety of devices that may be used for browsing. This includes smartphones and tablets. A responsive, easy to navigate website will enhance user experience and give you a boost in Google rankings.

When it comes to expert digital marketing, social media marketing and content marketing, The Digital Marketing People have got you covered. For more information, do not hesitate to get in touch.

Don’t Let These Digital Marketing Mistakes Damage Your Brand

digital marketing

Digital marketing seems pretty straightforward, right? You build a website, start email marketing and spend as much time promoting your brand on social media as possible. Think again! Unless you have a very clear strategy with very clear goals, it is easy to make tragic mistakes when it comes to digital marketing and your brand’s online reputation. Here are a few common mistakes that you definitely want to avoid at all costs:

  • Neglecting Mobile Users

Nowadays, the majority of Google searches are conducted using a mobile device, like a smartphone or a tablet. Never mind the new algorithm updates that seem to penalize websites and their rankings if they have not optimized for mobile. Basically, if you have not made sure that your website is responsive and accommodating to all methods of browsing, you are losing out on a lot of business, and you can be sure that it is one of the main reasons why you can’t seem to make that top spot on Google.

  • Not Using Content Marketing To Your Advantage

From blogs to videos, digital marketing is all about content: creating content, sharing content, engaging with content. If you are not doing any of this, you can be sure that you are not reaping the maximum rewards of your online marketing efforts.

  • Targeting Blindly

Digital marketing can be a relatively affordable exercise if you know who you are targeting. With so many tools that allow you to target your audience incredibly specifically, from age and gender to online behaviour and interests, you can achieve incredible results with the minimum budget if you use these tools correctly and do proper research into who your customer really is. Not only will this knowledge help you in the realm of digital marketing, but it will also help you with every other aspect of your business too.

If you are looking for expert assistance when it comes to digital marketing, small business marketing, email marketing, SEO and social media marketing, look no further than the Digital Marketing People. Contact us today to learn more.

Here are the top digital marketing trends for 2019!

trends

Are you struggling to make your mark on the digital marketing world? The truth is that it requires more than a fancy website design, a few social media marketing pages and basic SEO – it requires passion and an ability to keep up to date with the latest trends. In an effort to help you achieve better results this year, here’s our take on the top digital marketing trends for 2019 and beyond.

  • Artificial Intelligence 

Artificial intelligence definitely isn’t a new thing – it has been a hot topic for a while now. However, it is quickly becoming an expected aspect of a company’s digital marketing efforts. A great example of how you can implement it is by introducing a chatbot to your website. Chatbots allow you to offer your customers an ‘always-on’ welcome, making sure that you’re there for them whenever they need you to be. Chatbots are also sure to improve your company website’s SEO in the long run.

  • Social Media Marketing

It is nearly impossible for businesses to avoid exploring social media marketing any longer. Nowadays, if your company does not have a social media presence, your potential customers automatically lose faith in the products and services that you are offering them. A solid social media presence, on the other hand, helps to foster trust, interest and engagement.

  • Voice Search

Voice search is set to become increasingly popular in 2019. In fact, it is estimated that almost half of all Google search queries will be done via voice search. This means that it’s time to update your website content. Think longer keywords and more detailed questions for best results.

In search of a digital marketing agency specialising in small business marketing, email marketing, SEO and more? Welcome to the Digital Marketing People. Contact us for more information on how we can help you.

Digital Coupons – A Gift to Your Customers This Christmas

Some people still think that coupons are a thing of the past. However, in 2018, this could not be further from the truth. Everyone, from millennials to affluent people, loves getting something free, and coupons are a great way to deliver a free gift this Christmas.

If you are not yet convinced, here are some intriguing coupon statistics:

The festive season catapults people into a spending frenzy and they will be expecting promotions, sales, discounts and other gifts. Whether you run an e-commerce website or want people to visit your brick and mortar store, give your customers the gift of a coupon this Christmas.

If this is the first time you will be incorporating coupons into your digital marketing strategy, then keep it simple. A coupon offering a buy-one-get-one-free deal or a discount that is redeemable over the festive season can be appealing enough to boost your sales.

There have been many technological developments in the digital coupon sphere. NFC stickers and QR codes are now an accepted way for people to gain points that they can redeem from a business or boost their status in a company’s loyalty programme. If you have an app, then you should consider using push notifications to send your customers coupons or codes that they can use when they are buying. This is a great way to strike while the iron is hot because they will already be using their smartphone or tablet.

Need help with your digital marketing, email marketing or SEO? Then contact The Digital Marketing People today.

5 Essential Online Reputation Management Tips from Digital Marketing Specialists

ORM Online Reputation Management

Warren Buffet knows a thing or two about business, and he noted, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” What sets today apart from the 1950s when Mr. Buffet started out, is that your standing is now done, made or broken largely by digital means. Thus, online reputation management must be a key element in your digital marketing plan.

 

Here are our top tips for managing your online reputation:

 

  1. Make It Easy to Complain

Yes, you read that correctly! By making it easy for your customers to complain, you are also making it easier for you to monitor. Oftentimes people do not complain to a business when they are dissatisfied because they could not be bothered, do not think it will do any good, are in a hurry or even because they do not want to get an employee in trouble.

 

As many as 96% of customers who have problems do not complain – they just do not go back. Though they may not be talking to you, they are definitely talking about you.

 

  1. Respond Quickly 

As part of your social media marketing strategy, plan how you are going to handle negative feedback. Then make sure that your initial response is sent immediately. Even an automated reply is better than hearing nothing when you are in the position of the seething customer.

 

  1. Apologize 

Even if you are not at fault, apologize. Bottom line: you are sorry that someone is unhappy with your business. Make sure the apology is sincere and inspires confidence in the customer’s mind that you will resolve the problem.

 

  1. Investigate 

In a non-defensive manner, ask probing questions to uncover the problem. Ask clarifying questions to reveal the cause of the problem. Only then can you offer alternatives and solutions.

 

  1. Ensure Closure 

The problem is only resolved when your customer says so. Avoid making promises you cannot keep and be honest about obstacles you may encounter. Most importantly, follow up to make sure that your customer is completely satisfied – hopefully enough to write a glorious review of how you handled his or her complaint!

 

The Digital Marketing People 

 

If you would like expert advice on online reputation management and other aspects of social media marketing, get in touch with the Digital Marketing People today.

 

What Is Data-Driven Digital Marketing?

What makes digital marketing so fascinating at the moment is that there is a proliferation of data. There are concepts such as the Internet of Things and cloud computing, and although those are very specific things, they are all coming together to create enormous opportunities for businesses.

When it comes to digital marketing, all decisions are based on the data that is available. Before data was available, it was hard to tell who was interacting with a television or billboard ad, for example. With digital marketing, everything is being recorded so decisions can be driven by real data.

Many times, people don’t accurately measure all of their different interactions online. This could refer to the organic reach of your website, your engagement rate with Facebook ads, or any other type of digital campaign that you are running.

While most internet marketers are familiar with Google Analytics and other social media tracking apps, ‘data-driven digital marketing’ today often refers to big data marketing. Big data is our ability to take massive amounts of data and derive a story from it. This opens many doors because a few years ago, most of this data was gibberish to us. The entrance of distributed computing and parallel processing changed all of that. Now we can analyze the data, detect patterns and make predictions. With big data, you can now predict customer needs, pain points and even future needs.

Netflix, for example, essentially uses big data to design the success of their product offering. When Netflix created the House of Cards series, they tapped into the massive amount of data that they had collected over the years to guide the creative direction of the series. They were so confident about the show that they signed off for two seasons even before the pilot episode has aired.

Data-driven marketing can change the way you do business. Get in touch with The Digital Marketing People to learn more today.

What Brands Need To Know About Emotional Engagement

Brand Engagement

At a certain point in your relationship with a product, you become emotionally engaged. You could argue that this is the point when the product becomes a brand to you, but before that happens the product was nothing more than a utility.

The most successful brands bring themselves to life; they are almost like real people. Real people have a point of view and a backstory. The more you can communicate that sense of being a real person and having a backstory, the better.

Nike, for example, is built for high-performance athletes that want to get an edge. The reality is that 80% of their shoes are worn to the grocery store, but we all think that we have that highly competitive edge in us, which is why we buy their shoes. Nike has successfully built a brand that many people find aspirational.

If you think about the experience you have with a brand, you will immediately be able to separate ‘engaged’ brands from ‘unengaged’ ones. With Uber, for example, people find the product convenient but they also feel that they would be able to have a conversation with the brand. All of these things create a personal and an emotional bond with a brand.

People who are engaged emotionally with a brand are willing to spend and pay more for a product. When people look for a product or brand, they are looking for those that will not only save them time and effort but that they know will make them feel special.

Your digital marketing strategy and social media marketing campaigns can go a long way in creating emotional engagement with your target audience. At The Digital Marketing People, we specialize in small business marketing. We can help to boost your engagement levels with your customers and potential customers. Contact us for more information today.

How to Create a Corporate Event Digital Marketing Campaign

Whether you are hosting a keynote presentation, a three-day workshop or attending an industry exhibition, it is vital that you use digital marketing to your advantage. Make sure that your customers and potential customers know what you are planning and why they need to take note of what you are doing by following these steps to creating a corporate event digital marketing campaign:

  • Choose The Platforms You Will Be Using

Do you have a big following on Facebook and LinkedIn? Or will you need to publish a media release in an industry publication? Determine where your content will get the most reach so that you know which platforms to target.

  • Plan in Advance

Nobody can attend an event on a week’s notice, so make sure your content strategy is planned for at least three months in advance. Create a content calendar that shows what type of content you need to post on each platform. You could commit to a weekly blog post on your own blog, a monthly syndicated blog post in an industry magazine or website, and bi-weekly social media updates. Use email marketing to reach out to people who will be at the event.

  • Check Out Hashtags And Use Social Listening Tools

Many times, large events will have dedicated hashtags for the event. You can follow hashtags on Instagram so keep an eye on the content that is being produced on this platform and use social media listening tools to follow the hashtag and relevant people on Twitter, Facebook and LinkedIn as well.

  • Pique Their Interest

If you or someone from your company is presenting, or if you have an exhibition stand, create multimedia content that shows people what they can expect from your brand. You could, for example, create a YouTube video with an elevator pitch of what your keynote presentation will be about. You could also post photos and bios of the people who will be manning your stand at the event and tell people what they can expect to experience at your stand.

Do you need help with your event digital marketing campaign? Then contact The Digital Marketing People today.

How To Use Google Trends To Optimize Your Digital Marketing Campaign

Digital marketing

Business owners often think that they have a solid understanding of what their potential customers will be looking for online. As digital marketing specialists, we have come to realize that regardless of how well you know your business, industry and clients, there are trends across the World Wide Web that you should be tapping into if you really want a robust and engaging digital strategy.

Google Trends allows you to pick up on things like underlying trends, needs, attitudes and feelings that could be relevant to your industry. In 2014, for example, an article in the New York Times found that Parents are two and a half times more likely to ask “Is my son gifted?” than “Is my daughter gifted?”

In November 2017, Google announced that the Google Trends service has expanded its focus to include information such as videos, pictures, news and products. The change means that users can now explore search results in different ways than before as well as in real-time.

Many people use Keyword Planner to determine which keywords they want to include in their SEO strategy, but Google Trends can also suggest new keywords based on the criteria that you are using. Besides including the keyword suggestions into your SEO campaigns, it can also spark a range of topics and unexpected ideas for future blog posts or social media posts.

One of the major benefits of Google Trends is that it can show you trending queries before they peak and become mainstream news. This can help you create timely, relevant and keyword rich content that has the ability to go viral and significantly boost traffic to your website.