Trust Factors – What They Are and Why Your Website Needs Them
According to the New York Technology Council, people are very quick to judge and establish trust when they visit a website for the first time. In less than 10 seconds, a website visitor takes in everything (the layout, graphics and colours) on your website to establish whether they want to spend more time browsing your website and reading your content.
Getting people to purchase something online requires trust. Even if you are not selling products on your website, getting them to give you their contact information or pick up the phone and call your business all requires a certain level of trust, which is why you need to invest in ‘trust assets’. Here are a few things you can add to your site to establish trust:
- Professional Web Design
Your web design needs to be crisp, aesthetically pleasing and easy to navigate. A big part of establishing trust is focusing on the type of user experience you are giving people when they visit your website for the first time. Make sure it’s easy for them to find the information they need.
People want to know that other people have done business with you in the past and that they were happy with the products and services they received. Ask past clients for a review and add them to your website. You can also consider including rating tools, reviews and comments on product pages if you have an e-commerce website.
- Company Information
Some businesses are inclined to only include a contact form on their website, but you will be seen as more trustworthy if you include a physical address, phone number and email address.