The ultimate goal of any SEO or digital marketing strategy is to boost your website’s rankings. When you are able to claim top spots in Google, you will significantly increase the amount of traffic to your website. While any part of an SEO strategy takes a bit of work and effort, here are a few easy things you can do to boost your website’s rankings:
- On-Page SEO
Do a website analysis and look at things such as meta titles, headings, subheadings and keywords. Add keyword rich alt texts to your images and make sure there are hyperlinks to relevant internal pages in your copy.
- Off-Page SEO
This refers to link building. SEO specialists often use different types of content marketing methods such as guest blogging and article posting to generate high-value links from authoritative websites in a brand’s niche to improve the off-page SEO of a website.
- Focus On The User Experience
If your website pages take a long time to load, people will likely click away before reading your content. This is a big red flag for Google. Browse through your website with fresh eyes and try to establish what a new website visitor will experience when they visit your site for the first time.
- Update Your Content Regularly
If you regularly publish news articles, blog posts and/or update the content on your website, Google’s crawlers will be back to index your new pages on a regular basis, which is great for your SEO strategy.
- Use Different Multimedia
Having different types of quality multimedia, such as images, videos, audio clips and slideshows, can boost your SEO rankings. It acts as a signal of high-quality content and it will boost your user’s experience on your website.
The Digital Marketing People can help you with everything from SEO to responsive website design. Contact us for more information about how we can help you with small business marketing today.