For any business, both traditional and e-commerce, the holiday provides a great opportunity to increase revenue and lift sales and awareness. Digital marketing is more important than ever at this time of year, but more than that, you want to be able to engage with your clientele to give them a more personal touch this holiday season. And the best way to do that is by employing social media marketing. The Digital marketing People are the experts at implementing a social media marketing strategy, and we have compiled a few ideas to think about this festive season.
Engage With Your Following
Social media is unique in that it allows you to engage with your audiences, and it also allows your client base to engage with your business. The festive season is the ideal time to encourage client engagement with your business on Social Media. For example, offering a discount to those who upload photos of them posing with your product. This social media marketing strategy engages with clients and acts as an online reputation management tool.
Make Your Website Mobile Friendly
Over 60% of adults who are online access the internet through their phone. While most e-commerce transactions still take place on a desktop or laptop, most users will browse a store on their mobile beforehand. That means that you need to ensure that your site is optimized for mobile and tablet viewing to ensure your inventory can be seen.
Market to Cart-Droppers
It has been shown that people who have previously visited your site are much more likely to buy something from you than those who have never been to your site before. With that knowledge, you should start orienting your digital marketing campaigns to market to cart abandoners more than new users.
Some people still think that coupons are a thing of the past. However, in 2018, this could not be further from the truth. Everyone, from millennials to affluent people, loves getting something free, and coupons are a great way to deliver a free gift this Christmas.
If you are not yet convinced, here are some intriguing coupon statistics:
- 96% of consumers use coupons
- 85% of Americans use coupons
- Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them
- 48% of US companies use mobile coupons for marketing
- At least 5% of US internet users redeemed a digital coupon or code at least once per year in 2015
- 68% of consumers say that coupons generate loyalty
- 50% of consumers are more likely to visit a store if they have received a coupon
The festive season catapults people into a spending frenzy and they will be expecting promotions, sales, discounts and other gifts. Whether you run an e-commerce website or want people to visit your brick and mortar store, give your customers the gift of a coupon this Christmas.
If this is the first time you will be incorporating coupons into your digital marketing strategy, then keep it simple. A coupon offering a buy-one-get-one-free deal or a discount that is redeemable over the festive season can be appealing enough to boost your sales.
There have been many technological developments in the digital coupon sphere. NFC stickers and QR codes are now an accepted way for people to gain points that they can redeem from a business or boost their status in a company’s loyalty programme. If you have an app, then you should consider using push notifications to send your customers coupons or codes that they can use when they are buying. This is a great way to strike while the iron is hot because they will already be using their smartphone or tablet.
Whether you have recovered from Thanksgiving or not, Halloween is nearly upon us. Remembrance Day and Veterans’ Day are around the corner. American Thanksgiving, Christmas, Boxing Day and countless random celebrations such as “Fountain Pen Day”, “World Diabetes Day” and even “Bartender Appreciation Day!” Are you in need of some email marketing tips for your holiday campaigns?
- Tip 1 – Keep It on the Up-and-Up
Spam is the surest way to create a terrible first impression, to get you into trouble with the cyber-police and to ruin your efforts at email marketing. So, make sure that you have the proper permission to add contacts to your mailing list.
- Tip 2- Make It Worthwhile
Considering that those on your email list have shared with you that most precious of commodities – their email addresses – you need to keep them happily engaged so that they not only stick around but also come to be ambassadors for your business.
Valuable content marketing will do just that and encourage those on your mailing list to share content, which is humorous, insightful, informative or entertaining. The ripple effect should bring in additional subscribers.
- Tip 3 – Go Snow White Internet service providers (ISPs) are getting stricter about what they allow in, and what they block. Just like a good Western where a cowboy wearing a white hat was regarded as trustworthy, so safe email recipients are white listed. At the top of your emails – especially on the thank you and initial follow-up email – provide instructions to add your email address to the recipient’s address book.
- Tip 4 – Automate
With all those holidays mentioned in the introduction, you could easily forget to send a mail. Rather than wasting brainpower remembering to hit “send”, use marketing automation to ensure that you never miss the perfect opportunity to connect with your fans.
The Digital Marketing People
Looking for a digital marketing agency, which specializes in email marketing automation? Look no further – contact us today to discuss your organization’s unique set of needs.
Warren Buffet knows a thing or two about business, and he noted, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” What sets today apart from the 1950s when Mr. Buffet started out, is that your standing is now done, made or broken largely by digital means. Thus, online reputation management must be a key element in your digital marketing plan.
Here are our top tips for managing your online reputation:
- Make It Easy to Complain
Yes, you read that correctly! By making it easy for your customers to complain, you are also making it easier for you to monitor. Oftentimes people do not complain to a business when they are dissatisfied because they could not be bothered, do not think it will do any good, are in a hurry or even because they do not want to get an employee in trouble.
As many as 96% of customers who have problems do not complain – they just do not go back. Though they may not be talking to you, they are definitely talking about you.
- Respond Quickly
As part of your social media marketing strategy, plan how you are going to handle negative feedback. Then make sure that your initial response is sent immediately. Even an automated reply is better than hearing nothing when you are in the position of the seething customer.
Even if you are not at fault, apologize. Bottom line: you are sorry that someone is unhappy with your business. Make sure the apology is sincere and inspires confidence in the customer’s mind that you will resolve the problem.
In a non-defensive manner, ask probing questions to uncover the problem. Ask clarifying questions to reveal the cause of the problem. Only then can you offer alternatives and solutions.
- Ensure Closure
The problem is only resolved when your customer says so. Avoid making promises you cannot keep and be honest about obstacles you may encounter. Most importantly, follow up to make sure that your customer is completely satisfied – hopefully enough to write a glorious review of how you handled his or her complaint!
The Digital Marketing People
If you would like expert advice on online reputation management and other aspects of social media marketing, get in touch with the Digital Marketing People today.
With just six weeks until Black Friday, you are probably working hard on planning the special deals you plan to offer. Chances are you are so busy running your business while also preparing for the sale that you have not given your digital marketing a second thought. Yet, now is the perfect opportunity to get good qualified leads of people looking for exactly what you are selling by using PPC and locally targeted social media marketing.
- Seriously Social
Like it or not, social media is all around us. In fact, 68% of consumers check out local businesses on social media; and 78% of local searches result in offline purchases. Rather than wasting your valuable time posting to Facebook, Twitter and Google, consider using an affordable digital marketing agency to kick-start and maintain a strong marketing presence in your community on all the important channels. Not only will your social media posts be taken care of, but you will also benefit from a well-crafted landing page designed for conversion.
- Only Pay for Results
It sounds almost too good to be true, but with Pay-Per-Click advertising, you only pay when a prospect is sufficiently interested in your ad to go ahead and click on the link. That way, you can design a variety of ads, which appeal to a specific target market or to customer personas, and not have to double or triple the cost of displaying them.
Whether you fancy Facebook ads, Google’s AdWords, display ads, YouTube ads or even retargeting on Facebook and remarketing with personalized emails, you pay only for what gets a reaction (or, more specifically, a click!)
The Digital Marketing People
Specialists in retargeting, remarketing, Facebook ads and PPC, we are a one-stop digital marketing shop! Contact us to get your PPC strategy ready for Black Friday.
Black Friday is a mere seven weeks away. Before then, it is essential that you prepare a digital marketing campaign for high-impact results. Fear not, though, because in this article we will share with you some of the top small business marketing tools such as SEO and responsive website design.
Search engine optimization (SEO) is often discussed in hushed tones of reverence and mystery. The fact is that being found by consumers who are looking for what your organization offers is not achieved by trickery, but by good digital marketing practices.
The key is to align your content with the terms users may enter when searching online. Keyword research is necessary to maximize the return on investment of the “value” of the various words or phrases. Next, you must ensure that your online presence is correctly structured to effectively answer your prospects’ questions, to load quickly and to run smoothly.
To be responsive is to be approachable, receptive and flexible. Exactly how any business would like to describe their connection with their clients and prospects. In our digital age, it means having a website, which is easy to use no matter whether you are accessing it at a desktop PC with a massive screen, a teeny-tiny mobile device in the palm of your hand or anything in between. (Like on this page – try it out by resizing your browser to be as narrow as a mobile phone’s screen.)
When phones got smart, the term “responsive” came into being. Because in 2018 web browsing on mobile devices outnumbers the volume of browsing done on desktop computers, the catch phrase has been elevated to “mobile first responsive web design”. It is the most cost-effective and SEO friendly way to have a site appear properly on all physical media sizes. In other words, ensure that your website is responsive ahead of the Black Friday madness.
The Digital Marketing People
Contact the Digital Marketing People for advice on a high-impact digital marketing and responsive web design, as well as SEO services before Black Friday is upon us.
Hashtags are a way of grouping together topically related content. They can be a little confusing on Instagram, however, hashtags are one of the top ways to boost your engagement and follower count.
The social media marketing experts at The Digital Marketing People list some hashtag mistakes you want to avoid:
- You’re only using hashtags specific to your own business. If you are a wedding photographer, for example, and you are only using hashtags related to weddings and brides, then you are missing out on reaching quality followers through other hashtags. The location of where the wedding is or the hotel or resort could also be used as a hashtag. Using hashtags that are outside the ‘popular’ realm of your business will get your photo seen by more people.
- Only using popular hashtags. This will get you the wrong type of followers. Hashtags such as #instamood, #instagrammers, #love, etc. move way too quickly because so many people are using them. Stay away from only using popular Mix up generic hashtags with ones that are also specific to your business.
- Not using hashtags that are relevant to your location. Tag your city, region, or any other landmark in the area as all of the hashtags will be relevant to your post.
- Not testing new hashtags on a regular basis. You need to go deeper to get the results you are looking for. Play around with different hashtags strategically to attract the particular customers you want.
- Not researching hashtags. Before you use a hashtag, type the hashtag into a researching tool to see what types of images and posts come up. Some of the best tools for this include Ritetag, Tagboard, Hashtags.org, and tagsforlikes.com.
Need help with your social media marketing or online reputation management? Then get in touch with The Digital Marketing People today.
What makes digital marketing so fascinating at the moment is that there is a proliferation of data. There are concepts such as the Internet of Things and cloud computing, and although those are very specific things, they are all coming together to create enormous opportunities for businesses.
When it comes to digital marketing, all decisions are based on the data that is available. Before data was available, it was hard to tell who was interacting with a television or billboard ad, for example. With digital marketing, everything is being recorded so decisions can be driven by real data.
Many times, people don’t accurately measure all of their different interactions online. This could refer to the organic reach of your website, your engagement rate with Facebook ads, or any other type of digital campaign that you are running.
While most internet marketers are familiar with Google Analytics and other social media tracking apps, ‘data-driven digital marketing’ today often refers to big data marketing. Big data is our ability to take massive amounts of data and derive a story from it. This opens many doors because a few years ago, most of this data was gibberish to us. The entrance of distributed computing and parallel processing changed all of that. Now we can analyze the data, detect patterns and make predictions. With big data, you can now predict customer needs, pain points and even future needs.
Netflix, for example, essentially uses big data to design the success of their product offering. When Netflix created the House of Cards series, they tapped into the massive amount of data that they had collected over the years to guide the creative direction of the series. They were so confident about the show that they signed off for two seasons even before the pilot episode has aired.
Data-driven marketing can change the way you do business. Get in touch with The Digital Marketing People to learn more today.
Everything we do online is all about building relationships and building the trustability and likeability factor. There isn’t much point in sending an email without a call to action unless you are directing the reader to a page on your website that has a call to action.
The call to action in an email is a request that attracts, convinces or requests a visitor to take a particular action. This call to action, for example, can ask readers to:
- Make a purchase,
- Give feedback through a form
- Sign-up for newsletters or a whitepaper download.
Depending on your target audience, the call to action can be:
- A soft call to action, or
- A harder call to action.
If you have a bunch of subscribers on your list who trust you enough to click on the majority of your links to find out more or get involved in whatever you’re selling, then a hard call to action could work. If people don’t really know you well, a soft call to action would be more appropriate in your email marketing campaigns.
In order to make sure you are creating an effective call to action in your email marketing campaign, be sure to avoid these common pitfalls:
- Not giving someone a clear reason to take action,
- Offering things you can’t deliver,
- Making use of complex or indistinctive language in your call to action, and
- Making your call to action hard to find.
Some of the call-to-action prompts that you could include in your email are:
- Get 50% off,
- Get free delivery,
- Register now,
- Read the eBook, and
- Start my free trial.
A call to action button is eye-catching and can boost your engagement rates. Be sure to use action-oriented text, use the first person in your copy and keep the call to action short and simple.
At a certain point in your relationship with a product, you become emotionally engaged. You could argue that this is the point when the product becomes a brand to you, but before that happens the product was nothing more than a utility.
The most successful brands bring themselves to life; they are almost like real people. Real people have a point of view and a backstory. The more you can communicate that sense of being a real person and having a backstory, the better.
Nike, for example, is built for high-performance athletes that want to get an edge. The reality is that 80% of their shoes are worn to the grocery store, but we all think that we have that highly competitive edge in us, which is why we buy their shoes. Nike has successfully built a brand that many people find aspirational.
If you think about the experience you have with a brand, you will immediately be able to separate ‘engaged’ brands from ‘unengaged’ ones. With Uber, for example, people find the product convenient but they also feel that they would be able to have a conversation with the brand. All of these things create a personal and an emotional bond with a brand.
People who are engaged emotionally with a brand are willing to spend and pay more for a product. When people look for a product or brand, they are looking for those that will not only save them time and effort but that they know will make them feel special.
Your digital marketing strategy and social media marketing campaigns can go a long way in creating emotional engagement with your target audience. At The Digital Marketing People, we specialize in small business marketing. We can help to boost your engagement levels with your customers and potential customers. Contact us for more information today.