A great deal of time and effort has gone into building up your email marketing list and you have written amazing content. You have formatted an easy to use sign-up form and offered hard to resist deals to entice your audience. You send out your first email to your target market via your marketing automation system. Yet, people still unsubscribe.
Don’t panic! Every email marketing list has people who unsubscribe. The only way to avoid this would be to not have an email list at all.
Identifying the reasons for people unsubscribing from your email marketing list is key to bringing those numbers down. Here is what to do:
Do Not Go Overboard in Your Subject Lines
Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button.
Write Engaging, Well-Thought-Out Content
Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA.
Deliver on What You Promise
Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time!
Make Unsubscribing Less Obvious
Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it.
Email marketing is highly effective and, therefore, important. By following the few basic guidelines above, your unsubscribe rates will drop for sure.
Nearly 60% of Google’s searches are done on mobile devices, which is why Google gives priority to websites that have been optimized for mobile. Many people have even abandoned desktop computers in favour of phones and tablets. Here’s what you need to do to prepare your digital marketing strategy for Google’s mobile-first indexing:
Speed is more important than ever, especially when it comes to mobile searching. Google knows that people aren’t as patient as they used to be, which is why they want your site to load within two seconds. This may seem ridiculously fast, but everyone expects things to be instant. So, what can you do to make your website load faster?
Optimize your images so that they are small and easy to load. There are a number of great WordPress plugins that can do this for you. If you don’t have a WordPress site, then you will need to edit your photos so that they are small for your website. A good rule of thumb is to compress the image to 400 pixels.
Other things that you can do is minify your code for faster loading (this also makes it easier for search engine crawlers to index your pages) and make use of website caching. What website caching does is store the website. If a person has visited your website before, then some of the files will be stored, making it easier and faster to load when they visit your website again.
If you have a lot of redirecting pages on your website, then you need to remove them. Search engine crawlers and servers have to work extra hard to understand where all the content on your site is, so a high number of redirects can harm your SEO efforts.
These are only some of the steps that you can take to optimize your website for Google’s mobile-first indexing. At The Digital Marketing People, we specialize in small business marketing, SEO, and social media marketing. Contact us for a high-impact digital marketing solution today.
Creating sponsored content ads on LinkedIn is a great way to make sure your content reaches your target audience. In this blog post, we discuss how you can go about creating LinkedIn sponsored content ads:
Choose The Content
The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.
The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager.
The Campaign Manager
Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner.
You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”.
Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads.
If you want to improve your social media marketing strategy or your online reputation management, then LinkedIn Sponsored content ads are a great way to do this. Contact The Digital Marketing People for advice today.
If you own a business that operates within the travel and tourism industry, you are probably wondering how you can make sure digital marketing works for you. So, where do you start? And how can you really make the most of your efforts? We have got some helpful tips for you below:
Get Involved On Social Media
The only thing bigger than travel related photos, quotes and videos on social media is #foodporn. Basically, social media is the biggest and most advantageous tool at your disposal when it comes to generating interest in your travel and tourism business. If you are not using social media to promote it and attract followers, you are missing out on a world of opportunity to grow your online reputation.
Why not run a competition where you encourage your followers to send through their best travel snaps? You can use these inspirational pictures in future campaigns, as long as you tag the person who sent them to you and get their permission first. Studies have shown that user-generated content marketing gets more engagement and interest – which is great news for your business!
Optimize Your Website
Seeing as though most people will use your website to browse information about certain destinations and, most importantly, for making bookings, you will need to ensure that it is fully optimized to accommodate heavy traffic, as well as a wide variety of devices that may be used for browsing. This includes smartphones and tablets. A responsive, easy to navigate website will enhance user experience and give you a boost in Google rankings.
When it comes to expert digital marketing, social media marketing and content marketing, The Digital Marketing People have got you covered. For more information, do not hesitate to get in touch.
The most romantic day of the year is fast approaching, and it is the perfect opportunity to give your digital marketing efforts a boost, from email marketing to content marketing and everything in between. Regardless of whether your business is big or small, here are some inspirational Valentine’s Day marketing ideas to get you started:
Charm With Email Marketing
Email marketing is the easiest way to use Valentine’s to your advantage. How about roping in a designer to create a new, more romantic look for your mailer? Perhaps it is a good idea to run a few Valentine’s promotions and discounts? Or start a Valentine’s themed competition to up engagement on your social pages. Whatever you choose to do to generate some extra love for your brand, email marketing is a great way to let your followers know all about it.
Carry The Theme Through
It is the little things that are sure to get you noticed. By adding a bit of Valentine’s flair to your brand’s logo or name and carrying it through across all digital marketing platforms, from your social media pages to your website and blog, you are bound to get plenty of attention as a result. It can be as simple as adding a few hearts to your design, or going the whole hog and changing your logo’s colour and font.
Create A Valentine’s Catalogue
If you happen to offer products or services that one might choose to give as a Valentine’s Day gift (even if it might be considered slightly unconventional), now is the time to capitalize. Take the time to create a Valentine’s catalogue detailing a wide range of gift ideas ‘for her’, ‘for him’, and so on. You might want to throw in a few enticing specials or two-for-one deals for good measure. Do not forget to share the catalogue on social media and via email marketing to ensure it reaches as many people as possible!
For expert assistance when it comes to making the most of email marketing, content marketing and marketing automation this Valentine’s Day and beyond, do not hesitate to get in touch with The Digital Marketing People.
Digital marketing seems pretty straightforward, right? You build a website, start email marketing and spend as much time promoting your brand on social media as possible. Think again! Unless you have a very clear strategy with very clear goals, it is easy to make tragic mistakes when it comes to digital marketing and your brand’s online reputation. Here are a few common mistakes that you definitely want to avoid at all costs:
Neglecting Mobile Users
Nowadays, the majority of Google searches are conducted using a mobile device, like a smartphone or a tablet. Never mind the new algorithm updates that seem to penalize websites and their rankings if they have not optimized for mobile. Basically, if you have not made sure that your website is responsive and accommodating to all methods of browsing, you are losing out on a lot of business, and you can be sure that it is one of the main reasons why you can’t seem to make that top spot on Google.
Not Using Content Marketing To Your Advantage
From blogs to videos, digital marketing is all about content: creating content, sharing content, engaging with content. If you are not doing any of this, you can be sure that you are not reaping the maximum rewards of your online marketing efforts.
Digital marketing can be a relatively affordable exercise if you know who you are targeting. With so many tools that allow you to target your audience incredibly specifically, from age and gender to online behaviour and interests, you can achieve incredible results with the minimum budget if you use these tools correctly and do proper research into who your customer really is. Not only will this knowledge help you in the realm of digital marketing, but it will also help you with every other aspect of your business too.
If you are looking for expert assistance when it comes to digital marketing, small business marketing, email marketing, SEO and social media marketing, look no further than the Digital Marketing People. Contact us today to learn more.
Customer experience is everything when it comes to ensuring the success of your e-commerce business! Even if the quality of your merchandise is unparalleled, if your e-commerce platform doesn’t function as well as it should, or your delivery method isn’t quite up to scratch, you can be sure that your customers will start shopping elsewhere. Here are 5 easy ways to update your e-commerce website to allow for the best customer experience possible – every single time!
Chatbots make life easy for you, all the while keeping your customers happy. They can answer questions on your behalf and respond to queries almost immediately. Plus, they are actually very simple to create and implement.
Faster Loading Times
At the end of the day, what is more important to your customers is speed. Gorgeous, high-res images do look stunning, but if they affect the loading times of your site (even by just a few seconds), they just are not worth it.
So many online shoppers choose to shop using their mobile devices as opposed to their desktops or laptops. That is why all e-commerce websites should boast a responsive design, so that all content can be viewed effortlessly regardless of the device being used to browse.
High Quality Images
We’re not talking about high-res here. Rather, you will want to make sure that all images used on your e-commerce site are uniform. They should all feature the same background and format. This helps your site to look a lot tidier and more professional, thus enhancing the chances that your potential customers will convert.
Keep Check-Out Processes Simple
Only ask for essential details to limit the amount of time that it takes for your customers to check out and pay. Name, address, contact number and banking details should suffice. If you are asking for their grandmother’s dog’s email address and a million other unnecessary things, there is a much greater chance that they will change their mind and choose to make their purchase elsewhere.
Countless companies tend to recycle their digital marketing strategy from the previous year without updating it according to the latest online trends. This can result in a stale, predictable approach to digital marketing, PPC and retargeting. Not only that, but it could also lead to a decrease in the success of your online marketing efforts. Here’s why and how to rethink your digital marketing strategy for 2019:
As every digital marketing agency worth its salt knows, your digital marketing strategy means nothing if you haven’t clearly defined your objectives! Needless to say, objectives change from year to year. So before you change anything else, be sure to revisit this section of your plan and think carefully about what you would like to have achieved by this time next year.
Are you focusing most of your attention on SEO and your company’s website? While this is indeed very important, you will also want to be sure that you’re dedicating enough time to creating a good social media presence for your business, too. You can generate even more traffic to your website through Facebook ads and remarketing, for example. Plus, you’ll be able to speak to your customers directly – talk about invaluable insights into your efforts!
Before you dive head-first into implementing your strategy, it would definitely be worth your while to check up on your competitors and what they have achieved through their digital marketing efforts in the previous year. Staying up to date with your competitors is almost as important as being innovative and original.
Are you struggling to make your mark on the digital marketing world? The truth is that it requires more than a fancy website design, a few social media marketing pages and basic SEO – it requires passion and an ability to keep up to date with the latest trends. In an effort to help you achieve better results this year, here’s our take on the top digital marketing trends for 2019 and beyond.
- Artificial Intelligence
Artificial intelligence definitely isn’t a new thing – it has been a hot topic for a while now. However, it is quickly becoming an expected aspect of a company’s digital marketing efforts. A great example of how you can implement it is by introducing a chatbot to your website. Chatbots allow you to offer your customers an ‘always-on’ welcome, making sure that you’re there for them whenever they need you to be. Chatbots are also sure to improve your company website’s SEO in the long run.
- Social Media Marketing
It is nearly impossible for businesses to avoid exploring social media marketing any longer. Nowadays, if your company does not have a social media presence, your potential customers automatically lose faith in the products and services that you are offering them. A solid social media presence, on the other hand, helps to foster trust, interest and engagement.
- Voice Search
Voice search is set to become increasingly popular in 2019. In fact, it is estimated that almost half of all Google search queries will be done via voice search. This means that it’s time to update your website content. Think longer keywords and more detailed questions for best results.
In search of a digital marketing agency specialising in small business marketing, email marketing, SEO and more? Welcome to the Digital Marketing People. Contact us for more information on how we can help you.
Ultimately, email marketing is a way to generate leads for your business, however, in recent times with the large reach of marketing automation, up to 76% of leads generated by marketing never turn into sales. This is because these leads are not nurtured and the user loses interest and drops off. This poor performance in marketing and sales can be somewhat stemmed when you combine your email marketing with a proper lead nurturing strategy. Here are a few points to consider:
As with any strategy or campaign, you need to understand what it is you can get out of it. Typically, you want to focus on either generating revenue or building brand awareness and loyalty. With generating revenue, your goals will shift toward getting your end-user to buy or try a product. With a brand awareness or loyalty building campaign, you are trying to entice people to sign up, request a demo or interact with your business in some way – typically through content marketing.
Organize Your Email List
Segmenting your email list by company, job title and interest, among other things, will allow your marketing automation to be more effective, as its targeting can be fine-tuned to be more relevant and engaging to the audience.
Understand The Difference Between Leads And Subscribers
All new signups for your monthly newsletter or email blast should not automatically be treated as leads and have budget spent on them in your lead nurturing strategy. Focus your time and your budget on nurturing the qualified leads you have generated through your various targeted campaigns.