For any business, both traditional and e-commerce, the holiday provides a great opportunity to increase revenue and lift sales and awareness. Digital marketing is more important than ever at this time of year, but more than that, you want to be able to engage with your clientele to give them a more personal touch this holiday season. And the best way to do that is by employing social media marketing. The Digital marketing People are the experts at implementing a social media marketing strategy, and we have compiled a few ideas to think about this festive season.
Engage With Your Following
Social media is unique in that it allows you to engage with your audiences, and it also allows your client base to engage with your business. The festive season is the ideal time to encourage client engagement with your business on Social Media. For example, offering a discount to those who upload photos of them posing with your product. This social media marketing strategy engages with clients and acts as an online reputation management tool.
Make Your Website Mobile Friendly
Over 60% of adults who are online access the internet through their phone. While most e-commerce transactions still take place on a desktop or laptop, most users will browse a store on their mobile beforehand. That means that you need to ensure that your site is optimized for mobile and tablet viewing to ensure your inventory can be seen.
Market to Cart-Droppers
It has been shown that people who have previously visited your site are much more likely to buy something from you than those who have never been to your site before. With that knowledge, you should start orienting your digital marketing campaigns to market to cart abandoners more than new users.