What is Data-Driven Digital Marketing?

digital marketing

Data-driven marketing is the latest buzzword in the industry, and for good reason. It is really all about driving more relevant conversations with your audience and the customers in your organization. 

It makes a huge difference when you are able to give the right message to the right person at the right time and place. While this may sound simple enough, it can be tough to get right. When you are having conversations across so many different channels, you will quickly realize that you have opportunities on mobile, social media, through your website as well as your call centre. 

Customers are looking for an experience that ensures regardless of on which platform (where) they are interacting with you, you need to know everything about them. They expect you to know that they were just on your website and are now calling the customer help-desk about a specific problem.

Most of us have had some kind of disastrous encounter with a call centre, where you explain your problem to one person, only to get put through to the next person (where you have to explain the problem yet again). It’s bad enough when this happens on one channel, but when it happens across multiple channels, the effects can be harmful.

This is the type of problem that data-driven marketing promises to solve. With the proliferation of data, the Internet of Things and cloud computing, we have more information on customers than ever before. We are now at the tip where the opportunities of what we can do to create better customer experiences will explode.

Data-driven marketing, when combined with smart digital marketing strategies, can help to set you apart from your competitors. Contact the Digital Marketing People for more information about small business marketing today.

A Practical Guide to Cross-Channel Marketing

cross channel marketing

If you are creating content online and want to attract new business online, you need a cross-channel marketing strategy. This type of strategy will set out to ensure that as many potential clients as possible are exposed to your brand and messages online, regardless of where they spend their time.

Before you start to create social media profiles on every platform available, there are a few things you need to determine, such as:

Who Are You Marketing To? 

You not only need to know exactly who your ideal clients are, but also what their needs and desires are. By knowing who your target audience is, you will be able to create content that appeals to them specifically.

Where Do They Spend Their Time Online? 

You likely have a few ‘ideal customers’, with some of them reading white papers and the others waiting for more visual content on Instagram. Knowing where your audience spends their time will help you tailor your cross-channel marketing strategy for your brand.

What Challenges Do They Face? 

Instead of writing about how great your product is, write search engine optimized blog posts that address the problems they have.

A visual representation of this information will help you identify the trigger points where you can engage with the right customer at the right time. If a person has downloaded your mobile app, then triggering a push notification if they haven’t opened the app yet is a good example of a cross-marketing trigger point that can be automated as part of your digital strategy.

Customers expect a seamless experience with brands. According to Oracle, close to 80% of consumers now use at least two communication channels before making a buying decision. In addition, 30% use three or more channels before making a buying decision. 

Map out every possible scenario of consumer engagement with your brand to find new communication opportunities. If you need help with your small business marketing, SEO or social media marketing, contact the Digital Marketing People today.

These Are The Key Areas To Focus Your SEO Campaign

Users/searchers should have a seamless experience on your website. To highlight how important the user experience is to Google, here’s a quote from John Meuller, who is the head webmaster trends analyst at Google:

 

“I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially focuses on what we are trying to look at. We want to rank content that is useful for them (Google Search users) and if your content is really useful for them, then we want to rank it.”

 

The main takeaway is that Google values the user experience. So, how do you go about improving the user experience on your website? It all starts with technical SEO. And, there are two parts to technical SEO that you need to understand:

  1. There are high-impact technical issues, and
  2. There are low-impact technical issues.

 

According to HubSpot, a 1-second delay in website loading speed can reduce conversions by 7%. Increasing your website loading speed, however, can increase conversions. Mozilla Firefox reduced their average loading time by 2,2 seconds, which increased their downloads by 15,4%. That is a massive increase for a website like Firefox, which gets a ton of downloads already.

 

At the very minimum, you should get your website’s loading speed to 3 seconds or less. The first thing you should do is benchmark your site’s loading speed. You can go to tools.pingdom.com and enter your URL. It is a good idea to run your site through Pingdom from at least three different locations so that you can get an average loading speed.

 

There are countless resources online on how to improve your website’s loading speed. But, if there is one thing that determines how quickly your website loads, it is your web hosting. You can make all kinds of micro changes to try to improve your website’s loading speed, but nothing will make a bigger difference than your web host.

 

Most of the people who follow this blog have already mastered other areas of SEO, such as link-building, on-page and off-page optimization and they have implemented a responsive web design. It’s time to start focusing on the user experience. Contact The Digital Marketing People for small business marketing today.

 

Don’t Let These Digital Marketing Mistakes Damage Your Brand

digital marketing

Digital marketing seems pretty straightforward, right? You build a website, start email marketing and spend as much time promoting your brand on social media as possible. Think again! Unless you have a very clear strategy with very clear goals, it is easy to make tragic mistakes when it comes to digital marketing and your brand’s online reputation. Here are a few common mistakes that you definitely want to avoid at all costs:

  • Neglecting Mobile Users

Nowadays, the majority of Google searches are conducted using a mobile device, like a smartphone or a tablet. Never mind the new algorithm updates that seem to penalize websites and their rankings if they have not optimized for mobile. Basically, if you have not made sure that your website is responsive and accommodating to all methods of browsing, you are losing out on a lot of business, and you can be sure that it is one of the main reasons why you can’t seem to make that top spot on Google.

  • Not Using Content Marketing To Your Advantage

From blogs to videos, digital marketing is all about content: creating content, sharing content, engaging with content. If you are not doing any of this, you can be sure that you are not reaping the maximum rewards of your online marketing efforts.

  • Targeting Blindly

Digital marketing can be a relatively affordable exercise if you know who you are targeting. With so many tools that allow you to target your audience incredibly specifically, from age and gender to online behaviour and interests, you can achieve incredible results with the minimum budget if you use these tools correctly and do proper research into who your customer really is. Not only will this knowledge help you in the realm of digital marketing, but it will also help you with every other aspect of your business too.

If you are looking for expert assistance when it comes to digital marketing, small business marketing, email marketing, SEO and social media marketing, look no further than the Digital Marketing People. Contact us today to learn more.

How to Market Your Start-Up on A Budget

start-up

Lavish events, endless PPC digital marketing, free gifts – these marketing strategies sound fool-proof… But, what if you have just opened the doors of your new business and simply don’t have the budget to pull them off? Unless you started off with a number of enthusiastic investors, this will almost certainly be the case! Luckily, there are a few ways to market your start-up that won’t cost you a fortune.

  • Organic Digital Marketing 

While spending a little on your digital marketing is sure to be of benefit, doing so definitely isn’t necessary. You can achieve impressive results without spending a cent! The secret is to focus on the SEO of your website, creating interesting and original content (content marketing) and engaging with your social following via social media at any and every chance you get.

  • Rely on Word of Mouth 

Ask all of your friends and relatives to spread the word about your business in any way they can. Share information about it on social media, speak about it at parties and gatherings – you’ll be amazed to discover that good news really does travel fast!

  • Consider Guest Posting

One of the best ways to attract attention to your start-up is to become a guest poster on another blogger’s site. Just make sure that the blogger is relevant to your industry and that their audience consists of those who may be potential clients. This may require a bit of effort on your part, but it can lead to incredible exposure if you manage to get it right.

When you’re looking for affordable digital marketing to help leverage your start-up, you need not to look any further than The Digital Marketing People. We specialize in small business marketing and SEO. Contact us today for a quote.

Here are the top digital marketing trends for 2019!

trends

Are you struggling to make your mark on the digital marketing world? The truth is that it requires more than a fancy website design, a few social media marketing pages and basic SEO – it requires passion and an ability to keep up to date with the latest trends. In an effort to help you achieve better results this year, here’s our take on the top digital marketing trends for 2019 and beyond.

  • Artificial Intelligence 

Artificial intelligence definitely isn’t a new thing – it has been a hot topic for a while now. However, it is quickly becoming an expected aspect of a company’s digital marketing efforts. A great example of how you can implement it is by introducing a chatbot to your website. Chatbots allow you to offer your customers an ‘always-on’ welcome, making sure that you’re there for them whenever they need you to be. Chatbots are also sure to improve your company website’s SEO in the long run.

  • Social Media Marketing

It is nearly impossible for businesses to avoid exploring social media marketing any longer. Nowadays, if your company does not have a social media presence, your potential customers automatically lose faith in the products and services that you are offering them. A solid social media presence, on the other hand, helps to foster trust, interest and engagement.

  • Voice Search

Voice search is set to become increasingly popular in 2019. In fact, it is estimated that almost half of all Google search queries will be done via voice search. This means that it’s time to update your website content. Think longer keywords and more detailed questions for best results.

In search of a digital marketing agency specialising in small business marketing, email marketing, SEO and more? Welcome to the Digital Marketing People. Contact us for more information on how we can help you.

Digital Coupons – A Gift to Your Customers This Christmas

Some people still think that coupons are a thing of the past. However, in 2018, this could not be further from the truth. Everyone, from millennials to affluent people, loves getting something free, and coupons are a great way to deliver a free gift this Christmas.

If you are not yet convinced, here are some intriguing coupon statistics:

The festive season catapults people into a spending frenzy and they will be expecting promotions, sales, discounts and other gifts. Whether you run an e-commerce website or want people to visit your brick and mortar store, give your customers the gift of a coupon this Christmas.

If this is the first time you will be incorporating coupons into your digital marketing strategy, then keep it simple. A coupon offering a buy-one-get-one-free deal or a discount that is redeemable over the festive season can be appealing enough to boost your sales.

There have been many technological developments in the digital coupon sphere. NFC stickers and QR codes are now an accepted way for people to gain points that they can redeem from a business or boost their status in a company’s loyalty programme. If you have an app, then you should consider using push notifications to send your customers coupons or codes that they can use when they are buying. This is a great way to strike while the iron is hot because they will already be using their smartphone or tablet.

Need help with your digital marketing, email marketing or SEO? Then contact The Digital Marketing People today.

How to Create a High-Impact Digital Marketing Campaign for Black Friday

Web design

Black Friday is a mere seven weeks away. Before then, it is essential that you prepare a digital marketing campaign for high-impact results. Fear not, though, because in this article we will share with you some of the top small business marketing tools such as SEO and responsive website design.

 

Unlocking SEO

 

Search engine optimization (SEO) is often discussed in hushed tones of reverence and mystery. The fact is that being found by consumers who are looking for what your organization offers is not achieved by trickery, but by good digital marketing practices.

 

The key is to align your content with the terms users may enter when searching online. Keyword research is necessary to maximize the return on investment of the “value” of the various words or phrases. Next, you must ensure that your online presence is correctly structured to effectively answer your prospects’ questions, to load quickly and to run smoothly.

 

Better Connection

 

To be responsive is to be approachable, receptive and flexible. Exactly how any business would like to describe their connection with their clients and prospects. In our digital age, it means having a website, which is easy to use no matter whether you are accessing it at a desktop PC with a massive screen, a teeny-tiny mobile device in the palm of your hand or anything in between. (Like on this page – try it out by resizing your browser to be as narrow as a mobile phone’s screen.)

 

When phones got smart, the term “responsive” came into being. Because in 2018 web browsing on mobile devices outnumbers the volume of browsing done on desktop computers, the catch phrase has been elevated to “mobile first responsive web design”.  It is the most cost-effective and SEO friendly way to have a site appear properly on all physical media sizes. In other words, ensure that your website is responsive ahead of the Black Friday madness.

 

The Digital Marketing People

 

Contact the Digital Marketing People for advice on a high-impact digital marketing and responsive web design, as well as SEO services before Black Friday is upon us.

What Brands Need To Know About Emotional Engagement

Brand Engagement

At a certain point in your relationship with a product, you become emotionally engaged. You could argue that this is the point when the product becomes a brand to you, but before that happens the product was nothing more than a utility.

The most successful brands bring themselves to life; they are almost like real people. Real people have a point of view and a backstory. The more you can communicate that sense of being a real person and having a backstory, the better.

Nike, for example, is built for high-performance athletes that want to get an edge. The reality is that 80% of their shoes are worn to the grocery store, but we all think that we have that highly competitive edge in us, which is why we buy their shoes. Nike has successfully built a brand that many people find aspirational.

If you think about the experience you have with a brand, you will immediately be able to separate ‘engaged’ brands from ‘unengaged’ ones. With Uber, for example, people find the product convenient but they also feel that they would be able to have a conversation with the brand. All of these things create a personal and an emotional bond with a brand.

People who are engaged emotionally with a brand are willing to spend and pay more for a product. When people look for a product or brand, they are looking for those that will not only save them time and effort but that they know will make them feel special.

Your digital marketing strategy and social media marketing campaigns can go a long way in creating emotional engagement with your target audience. At The Digital Marketing People, we specialize in small business marketing. We can help to boost your engagement levels with your customers and potential customers. Contact us for more information today.

Digital Marketing Insights: How Blogging Benefits Your Link Building Strategy

As any digital marketing expert will tell you, link building is an important part of search engine optimization and digital marketing. Not only do high-quality links from aauthoritative websites boost your search engine results, but it’s also one of the ways that web crawlers determine what your website is about and whether you are providing internet users with valuable information.

In the past, a ‘black hat’ SEO tactic was to buy backlinks from link farms. Google regularly updates its algorithms and it has changed the way it ranks backlinks, which means that low-quality link building strategies will no longer serve you well. Blogging, however, is one of the best ways to build quality links to your site. Here are some of the ways to go about it:

  • Create High-Quality Content

If you’re creating valuable, high-quality content, then people will be more inclined to link to your posts. While creating good content takes time and effort, the people in your field will find it and naturally want to share it. Remember that a blog post doesn’t have to be 1 000 words of researched content, it could also be a short ‘How To’ blog, an infographic, an intro blog with a link to a podcast, or other types of multimedia.

  • Reach Out To People In Your Industry

If people aren’t picking up your content organically, reach out to journalists or other people in your field and tell them why their audience might be interested in the content you are creating. This might convince them to link back to your website.

  • Offer To Do Guest Blog Posts

If there’s an industry publication or popular website in your niche, offer to write a guest blog post for them. At the bottom of the blog post, you can link a keyword back to your own website.

The Digital Marketing People specializes in small business marketing. Contact us if you need help with your content marketing or SEO.