The e-commerce sector continues to grow. Whether you are only selling products online or whether you have a brick and mortar shop, the right web design, coupled with a solid digital marketing strategy, can make significant improvements to your bottom line.

Creating an e-commerce website may seem like a mammoth task, but it doesn’t have to be. Getting it right from the start, however, can make a huge difference in the timelines needed for web design and development (and it can also save you a lot of headaches later down the line). Here are some things you need to do to set up an e-commerce website the right way:

Choose A Platform

Shopify and OpenCart are two of the most popular e-commerce web design platforms on the market. When you use one of these options, you will have built-in functionalities and features such as product categories, galleries, and functional checkout processes.

Shopify costs as little as $14 per month, and they take care of everything from website security and hosting to credit card processes. OpenCart is open source and free, which means that a webmaster can make changes to the web features and design them. There are many ‘extensions’ that can be plugged into the platform so that a site owner can personalize the site themselves.

High-Quality Product Photos And Descriptions

Invest in professional product photos for an e-commerce website as this can go a long way in convincing a website visitor to buy from you. You may also want to consider hiring a copywriter to write quality product descriptions because copying product info from other websites or a catalogue won’t do your Search Engine Optimization (SEO) strategy any favours.

These are only two of the first steps involved in setting up an e-commerce website. Let the experts at The Digital Marketing People guide you through the process of web design, SEO and content marketing for your new online store.