When a web design project kicks off, there are a lot of things to think about. One thing that often does not get enough thought is how to create a good About Us page. This is a critical content page on your website, so keep these 6 tips in mind.

  1. Think About the Purpose of the Page

Your About Us page should be used to build trust and tell your brand’s story, so use that as a basis to guide your writing.

  1. Share Your Company’s Mission

People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors.

  1. First or Third Person?

Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website.

  1. Include Images

People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand.

  1. Include Trust Signals

If you belong to industry organizations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well.

  1. Keep It Light and Short

You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short.

The Digital Marketing People offers everything from web design and SEO to content marketing. Contact us for all your digital marketing needs.