What is Data-Driven Digital Marketing?

digital marketing

Data-driven marketing is the latest buzzword in the industry, and for good reason. It is really all about driving more relevant conversations with your audience and the customers in your organization. 

It makes a huge difference when you are able to give the right message to the right person at the right time and place. While this may sound simple enough, it can be tough to get right. When you are having conversations across so many different channels, you will quickly realize that you have opportunities on mobile, social media, through your website as well as your call centre. 

Customers are looking for an experience that ensures regardless of on which platform (where) they are interacting with you, you need to know everything about them. They expect you to know that they were just on your website and are now calling the customer help-desk about a specific problem.

Most of us have had some kind of disastrous encounter with a call centre, where you explain your problem to one person, only to get put through to the next person (where you have to explain the problem yet again). It’s bad enough when this happens on one channel, but when it happens across multiple channels, the effects can be harmful.

This is the type of problem that data-driven marketing promises to solve. With the proliferation of data, the Internet of Things and cloud computing, we have more information on customers than ever before. We are now at the tip where the opportunities of what we can do to create better customer experiences will explode.

Data-driven marketing, when combined with smart digital marketing strategies, can help to set you apart from your competitors. Contact the Digital Marketing People for more information about small business marketing today.

A Practical Guide to Cross-Channel Marketing

cross channel marketing

If you are creating content online and want to attract new business online, you need a cross-channel marketing strategy. This type of strategy will set out to ensure that as many potential clients as possible are exposed to your brand and messages online, regardless of where they spend their time.

Before you start to create social media profiles on every platform available, there are a few things you need to determine, such as:

Who Are You Marketing To? 

You not only need to know exactly who your ideal clients are, but also what their needs and desires are. By knowing who your target audience is, you will be able to create content that appeals to them specifically.

Where Do They Spend Their Time Online? 

You likely have a few ‘ideal customers’, with some of them reading white papers and the others waiting for more visual content on Instagram. Knowing where your audience spends their time will help you tailor your cross-channel marketing strategy for your brand.

What Challenges Do They Face? 

Instead of writing about how great your product is, write search engine optimized blog posts that address the problems they have.

A visual representation of this information will help you identify the trigger points where you can engage with the right customer at the right time. If a person has downloaded your mobile app, then triggering a push notification if they haven’t opened the app yet is a good example of a cross-marketing trigger point that can be automated as part of your digital strategy.

Customers expect a seamless experience with brands. According to Oracle, close to 80% of consumers now use at least two communication channels before making a buying decision. In addition, 30% use three or more channels before making a buying decision. 

Map out every possible scenario of consumer engagement with your brand to find new communication opportunities. If you need help with your small business marketing, SEO or social media marketing, contact the Digital Marketing People today.

These Are the Best SEO Tools to Audit and Monitor Website Performance

SEO

For someone just starting out, finding the correct SEO services can be a hugely daunting task. It doesn’t have to be that way though. SEO experts use many different kinds of search engine optimization software packages to highlight which areas of your website need improvement – so that you can be ensured of your best ranking possible – be it local SEO or organic SEO.

One of the best SEO marketing tips we can give you is that you acquire the right SEO services available to you. Below, we have put together a list of some of the best SEO services and keyword tracking tools used by SEO experts today. Not all of them need to be used, but rather, you need to find out what works best for you.

 

  • Ahrefs: SEO Keyword Tool

 

Possibly one of the most recommended SEO tools online, Ahrefs comes in second to Google as one of the largest website crawlers on the internet today.

 

  • Google Search Console: Top SEO Tool

 

All that is needed to use this tool is proof of having your own website and it’s offered for free for you to monitor and report on your website’s presence in Google’s search results.

 

  • SEMRush: Marketing SEO Tools

 

Your rankings and changes to them, as well as new ranking opportunities, are easily assessed using this tool. If it’s comparing your website to your competitors’ websites that interest you, then this is one of the most popular features SEMRush has to offer through simple domain versus domain analysis.

 

  • KWFinder: SEO Keyword Tool

 

Long-tail keywords usually have a low level of competition on webpages, and this tool not only finds them, but also offers similar keywords to help improve your rankings further.

 

  • Moz: SEO Software

 

If it’s an educated response to a question you might be asking then Moz is the right tool for you as it has a chat portal where you can ask any questions you might have in SEO related topics.

 

  • Ubersuggest: Keyword Tracking Tool

 

If you are interested in whether your keyword is worth targeting and just how competitive it is, Ubersuggest shows the top ranking SERPs for your keywords and the reasons for it.

 

  • Answer The Public: Free SEO Tools

 

This tool is first of all free and a great way to come up with competitive content for your e-commerce blog or webpage surrounding a few specific keywords or phrases.

 

  • SpyFu: Free SEO Tools

 

SpyFu is an extremely useful tool for tracking keywords as well as how many times it gets used in a month and how effective it is.

These are just a few (and most popular) of the SEO tools used by leading SEO experts to increase traffic to your webpage and vastly improve your search engine optimization.

A Checklist for Your Christmas in July Content Marketing Campaign

Content Marketing

Christmas in July is often unofficially celebrated by countries in the Southern hemisphere as their winter falls in July. By doing so, they are able to enjoy the winter feel commonly associated with the traditional Christmas in December.

 

That having been explained, July is around the corner and it is time to plan a successful content marketing strategy for the upcoming event. The average American will spend close to $1000.00 on presents during this time, and they are more than ready to start clicking and spending on their holiday shopping.

 

Let’s take a look at your social media marketing strategy together, shall we?

  • Give Your Website That Holiday Feeling

Capturing the emotions and setting the festive and jolly mood commonly associated with the Christmas holidays are essential at this time of year. By bringing a sense of joy and festivity to each and every webpage you will ensure your visitors’ enthusiasm and keep them clicking on your website.

  • Offer Prizes in a Contest

People love getting a little something extra such as a gift or prize at this time of year. What better way to do this than to hold an online contest. Extra traffic and higher engagement numbers will be seen as a result of a contest associated with the holiday festivities. Likewise, it will also encourage new subscribers to your webpage.

 

  • Utilize the Power of Pinterest

 

Visual content is essential at this time of year as people search for gift ideas, recipes, handmade Christmas cards and ideas that might inspire them. Create a post that showcases your product in the true holiday spirit. And, do not forget to add a link to your website.

 

  • Create a Sense of Urgency with Last Minute Gift Ideas

 

Gift buying can be a challenge when buying for certain people and this often means that it is left to the last minute. By offering last minute gift ideas you are giving your customers valuable advice and saving them from the embarrassment of not finding the right gift on time.

 

  • Launch a High-Impact Email Campaign

 

Customers are eagerly awaiting your emails that offer pre-holiday discounts, especially if they are festive in nature, incorporate beautiful images and if they capture the Christmas in July holiday vibes. Stay cool and simply time a few emails effectively. Here are a few more tips:

  1. Offer early bird discounts a few months prior already,
  2. Offer online purchasing only discounts,
  3. Incorporate an exclusive discount code in the email,
  4. Create a sense of urgency by sending out a last chance for online ordering email, and
  5. Finally, send out a simple holiday greeting and merry Christmas email a few days before.

By following these few easy guidelines in your SEO and digital marketing strategies you will hopefully spark excitement and a sense of holiday festivities in your clients and your business brand.

These Are The Key Areas To Focus Your SEO Campaign

Users/searchers should have a seamless experience on your website. To highlight how important the user experience is to Google, here’s a quote from John Meuller, who is the head webmaster trends analyst at Google:

 

“I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially focuses on what we are trying to look at. We want to rank content that is useful for them (Google Search users) and if your content is really useful for them, then we want to rank it.”

 

The main takeaway is that Google values the user experience. So, how do you go about improving the user experience on your website? It all starts with technical SEO. And, there are two parts to technical SEO that you need to understand:

  1. There are high-impact technical issues, and
  2. There are low-impact technical issues.

 

According to HubSpot, a 1-second delay in website loading speed can reduce conversions by 7%. Increasing your website loading speed, however, can increase conversions. Mozilla Firefox reduced their average loading time by 2,2 seconds, which increased their downloads by 15,4%. That is a massive increase for a website like Firefox, which gets a ton of downloads already.

 

At the very minimum, you should get your website’s loading speed to 3 seconds or less. The first thing you should do is benchmark your site’s loading speed. You can go to tools.pingdom.com and enter your URL. It is a good idea to run your site through Pingdom from at least three different locations so that you can get an average loading speed.

 

There are countless resources online on how to improve your website’s loading speed. But, if there is one thing that determines how quickly your website loads, it is your web hosting. You can make all kinds of micro changes to try to improve your website’s loading speed, but nothing will make a bigger difference than your web host.

 

Most of the people who follow this blog have already mastered other areas of SEO, such as link-building, on-page and off-page optimization and they have implemented a responsive web design. It’s time to start focusing on the user experience. Contact The Digital Marketing People for small business marketing today.

 

5 Reasons Why A Chatbot Should Be Part Of Your Website Design

chatbot

Chatbots are no longer ‘the next big thing’ in web design. Everyone from insurance agents to people selling products online have chatbots answering queries on their site. Here are five reasons why a chatbot should be part of your website design:

  1. They’re Getting Smarter

Thanks to machine learning and artificial intelligence, chatbots have become a lot smarter and faster than they were 10 years ago. Business owners who are worried that a chatbot won’t be able to accurately chat with website visitors will be amazed at what can be achieved via chatbots in 2019.

  1. Help To Generate Leads For Your Business

If a website visitor is browsing your website, and he/she is uncertain about anything from warranties to after-sales support, a chatbot can help dispel any fears or answer any questions he/she might have. In this way, a chatbot becomes part of your sales funnel and can generate leads for your business.

  1. Acts As A Conversational Agent

People do business with people. The way that chatbots interact with website visitors is very similar to how a call centre agent would engage with a potential client online. In this way, chatbots act as a conversational agent.

  1. Prevents Shopping Cart Abandonment

Shopping cart abandonment on e-commerce websites is one of the biggest problems for people selling products online. A chatbot can interject and help and help your potential client to complete their purchase.

  1. Offers 24-Hour Support

With chatbots, you have 24-hour support, 7 days a week.

Need help with your web design, SEO or content marketing? Then contact The Digital Marketing People today.

Don’t Let These Digital Marketing Mistakes Damage Your Brand

digital marketing

Digital marketing seems pretty straightforward, right? You build a website, start email marketing and spend as much time promoting your brand on social media as possible. Think again! Unless you have a very clear strategy with very clear goals, it is easy to make tragic mistakes when it comes to digital marketing and your brand’s online reputation. Here are a few common mistakes that you definitely want to avoid at all costs:

  • Neglecting Mobile Users

Nowadays, the majority of Google searches are conducted using a mobile device, like a smartphone or a tablet. Never mind the new algorithm updates that seem to penalize websites and their rankings if they have not optimized for mobile. Basically, if you have not made sure that your website is responsive and accommodating to all methods of browsing, you are losing out on a lot of business, and you can be sure that it is one of the main reasons why you can’t seem to make that top spot on Google.

  • Not Using Content Marketing To Your Advantage

From blogs to videos, digital marketing is all about content: creating content, sharing content, engaging with content. If you are not doing any of this, you can be sure that you are not reaping the maximum rewards of your online marketing efforts.

  • Targeting Blindly

Digital marketing can be a relatively affordable exercise if you know who you are targeting. With so many tools that allow you to target your audience incredibly specifically, from age and gender to online behaviour and interests, you can achieve incredible results with the minimum budget if you use these tools correctly and do proper research into who your customer really is. Not only will this knowledge help you in the realm of digital marketing, but it will also help you with every other aspect of your business too.

If you are looking for expert assistance when it comes to digital marketing, small business marketing, email marketing, SEO and social media marketing, look no further than the Digital Marketing People. Contact us today to learn more.

5 Easy Ways to Update Your E-commerce Website – And Customer Experience

e-commerce

Customer experience is everything when it comes to ensuring the success of your e-commerce business! Even if the quality of your merchandise is unparalleled, if your e-commerce platform doesn’t function as well as it should, or your delivery method isn’t quite up to scratch, you can be sure that your customers will start shopping elsewhere. Here are 5 easy ways to update your e-commerce website to allow for the best customer experience possible – every single time!

 

  • Chatbots

 

Chatbots make life easy for you, all the while keeping your customers happy. They can answer questions on your behalf and respond to queries almost immediately. Plus, they are actually very simple to create and implement.

 

  • Faster Loading Times 

 

At the end of the day, what is more important to your customers is speed. Gorgeous, high-res images do look stunning, but if they affect the loading times of your site (even by just a few seconds), they just are not worth it.

 

  • Mobile-Friendly 

 

So many online shoppers choose to shop using their mobile devices as opposed to their desktops or laptops. That is why all e-commerce websites should boast a responsive design, so that all content can be viewed effortlessly regardless of the device being used to browse.

 

  • High Quality Images

 

We’re not talking about high-res here. Rather, you will want to make sure that all images used on your e-commerce site are uniform. They should all feature the same background and format. This helps your site to look a lot tidier and more professional, thus enhancing the chances that your potential customers will convert.

 

  • Keep Check-Out Processes Simple

 

Only ask for essential details to limit the amount of time that it takes for your customers to check out and pay. Name, address, contact number and banking details should suffice. If you are asking for their grandmother’s dog’s email address and a million other unnecessary things, there is a much greater chance that they will change their mind and choose to make their purchase elsewhere.

Keen to improve your e-commerce website, overall web design, SEO and remarketing techniques? The Digital Marketing People can help. Contact us today to find out how.

How to Market Your Start-Up on A Budget

start-up

Lavish events, endless PPC digital marketing, free gifts – these marketing strategies sound fool-proof… But, what if you have just opened the doors of your new business and simply don’t have the budget to pull them off? Unless you started off with a number of enthusiastic investors, this will almost certainly be the case! Luckily, there are a few ways to market your start-up that won’t cost you a fortune.

  • Organic Digital Marketing 

While spending a little on your digital marketing is sure to be of benefit, doing so definitely isn’t necessary. You can achieve impressive results without spending a cent! The secret is to focus on the SEO of your website, creating interesting and original content (content marketing) and engaging with your social following via social media at any and every chance you get.

  • Rely on Word of Mouth 

Ask all of your friends and relatives to spread the word about your business in any way they can. Share information about it on social media, speak about it at parties and gatherings – you’ll be amazed to discover that good news really does travel fast!

  • Consider Guest Posting

One of the best ways to attract attention to your start-up is to become a guest poster on another blogger’s site. Just make sure that the blogger is relevant to your industry and that their audience consists of those who may be potential clients. This may require a bit of effort on your part, but it can lead to incredible exposure if you manage to get it right.

When you’re looking for affordable digital marketing to help leverage your start-up, you need not to look any further than The Digital Marketing People. We specialize in small business marketing and SEO. Contact us today for a quote.

Here are the top digital marketing trends for 2019!

trends

Are you struggling to make your mark on the digital marketing world? The truth is that it requires more than a fancy website design, a few social media marketing pages and basic SEO – it requires passion and an ability to keep up to date with the latest trends. In an effort to help you achieve better results this year, here’s our take on the top digital marketing trends for 2019 and beyond.

  • Artificial Intelligence 

Artificial intelligence definitely isn’t a new thing – it has been a hot topic for a while now. However, it is quickly becoming an expected aspect of a company’s digital marketing efforts. A great example of how you can implement it is by introducing a chatbot to your website. Chatbots allow you to offer your customers an ‘always-on’ welcome, making sure that you’re there for them whenever they need you to be. Chatbots are also sure to improve your company website’s SEO in the long run.

  • Social Media Marketing

It is nearly impossible for businesses to avoid exploring social media marketing any longer. Nowadays, if your company does not have a social media presence, your potential customers automatically lose faith in the products and services that you are offering them. A solid social media presence, on the other hand, helps to foster trust, interest and engagement.

  • Voice Search

Voice search is set to become increasingly popular in 2019. In fact, it is estimated that almost half of all Google search queries will be done via voice search. This means that it’s time to update your website content. Think longer keywords and more detailed questions for best results.

In search of a digital marketing agency specialising in small business marketing, email marketing, SEO and more? Welcome to the Digital Marketing People. Contact us for more information on how we can help you.