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Is Your PPC Strategy Ready for Black Friday?

E-Commerce

With just six weeks until Black Friday, you are probably working hard on planning the special deals you plan to offer. Chances are you are so busy running your business while also preparing for the sale that you have not given your digital marketing a second thought. Yet, now is the perfect opportunity to get good qualified leads of people looking for exactly what you are selling by using PPC and locally targeted social media marketing.

 

  • Seriously Social

Like it or not, social media is all around us. In fact, 68% of consumers check out local businesses on social media; and 78% of local searches result in offline purchases. Rather than wasting your valuable time posting to Facebook, Twitter and Google, consider using an affordable digital marketing agency to kick-start and maintain a strong marketing presence in your community on all the important channels. Not only will your social media posts be taken care of, but you will also benefit from a well-crafted landing page designed for conversion.

 

  • Only Pay for Results

It sounds almost too good to be true, but with Pay-Per-Click advertising, you only pay when a prospect is sufficiently interested in your ad to go ahead and click on the link. That way, you can design a variety of ads, which appeal to a specific target market or to customer personas, and not have to double or triple the cost of displaying them.

 

Whether you fancy Facebook ads, Google’s AdWords, display ads, YouTube ads or even retargeting on Facebook and remarketing with personalized emails, you pay only for what gets a reaction (or, more specifically, a click!)

 

The Digital Marketing People

 

Specialists in retargeting, remarketing, Facebook ads and PPC, we are a one-stop digital marketing shop! Contact us to get your PPC strategy ready for Black Friday.

How to Create a High-Impact Digital Marketing Campaign for Black Friday

Web design

Black Friday is a mere seven weeks away. Before then, it is essential that you prepare a digital marketing campaign for high-impact results. Fear not, though, because in this article we will share with you some of the top small business marketing tools such as SEO and responsive website design.

 

Unlocking SEO

 

Search engine optimization (SEO) is often discussed in hushed tones of reverence and mystery. The fact is that being found by consumers who are looking for what your organization offers is not achieved by trickery, but by good digital marketing practices.

 

The key is to align your content with the terms users may enter when searching online. Keyword research is necessary to maximize the return on investment of the “value” of the various words or phrases. Next, you must ensure that your online presence is correctly structured to effectively answer your prospects’ questions, to load quickly and to run smoothly.

 

Better Connection

 

To be responsive is to be approachable, receptive and flexible. Exactly how any business would like to describe their connection with their clients and prospects. In our digital age, it means having a website, which is easy to use no matter whether you are accessing it at a desktop PC with a massive screen, a teeny-tiny mobile device in the palm of your hand or anything in between. (Like on this page – try it out by resizing your browser to be as narrow as a mobile phone’s screen.)

 

When phones got smart, the term “responsive” came into being. Because in 2018 web browsing on mobile devices outnumbers the volume of browsing done on desktop computers, the catch phrase has been elevated to “mobile first responsive web design”.  It is the most cost-effective and SEO friendly way to have a site appear properly on all physical media sizes. In other words, ensure that your website is responsive ahead of the Black Friday madness.

 

The Digital Marketing People

 

Contact the Digital Marketing People for advice on a high-impact digital marketing and responsive web design, as well as SEO services before Black Friday is upon us.

A Guide to the Most Common Website Customer Experience Mistakes

Nowadays, every business has a website, which is not surprising seeing as 97% of all consumers search for local businesses online. Between incorporating your logo, search engine optimization for your content marketing, icon choices and all the information that you want to share with online visitors, web design sometimes loses sight of the ‘big’ number one – your customer. How your customers experience your website can make or break their decision to hand over their money to you… or your competitor. With so much at stake, you definitely want to avoid these two common mistakes:

Mistake #1:

Underestimating the Clout of First Impressions

According to a study at the Missouri University of Science and Technology, prospects form an impression of your brand in just two-tenths of a second when on your website!

So, while effective web marketing is much more than just a great website, web design plays a crucial role in converting prospects to clients. In a job interview situation, first impressions are made by your appearance, posture and communication style. Similarly, your website creates the first impression in an ever-increasingly online world. So much so, that 48% of people cite website design as the top factor in business credibility.

Mistake #2:

Overlooking the Human Element

As alluded to in the introduction, customers are the reason for your company’s existence. Your website is how you get them to sign up, to buy now, or come on in. For them to respond, as you would like them to, the interface between the viewers and your website needs to accommodate their needs. Back in the day, this was called a ‘user experience’. Thinking of human beings as users were OK. But new trends focus on the person behind that user, and ‘customer experience’ is a better turn of phrase.

If your customer is always on their phone, your website better is designed to deliver your message properly on not just desktop browsers, but tablets and mobile devices too. Along with responsive web design, easy navigation is important to busy humans. Make it clear where they should go and what they should do next.

The Digital Marketing People 

For more information, contact us today. We will help you create a great first impression with insightful website customer experience.

Why Every Business Needs Community Management Services

ORM Online Reputation Management

So much of the information we rely on comes to us online – be it in electronic publications, social media, or Google reviews. No wonder, then, that businesses of today head to the web to build customer relationships, heighten emotional connections between consumers and brand, and increase customer retention.

  • Boosting a Sense of Community 

Living in a cyber age has increased our yearning for traditional values such as a sense of community. One way to leverage this desire, while at the same time reaching new potential clients is to use a local community platform. By positioning your business on a popular local website, which posts regularly on social media platforms, you tap into a pool of people looking for just what you have to offer. For best results, the community management service you choose should include a local SEO, conversion-optimized and mobile responsive landing page and a click-to-call button so people can easily phone your business with a call-tracking phone number, a contact form that forwards directly to your email, a pay-per-click campaign, and informative analytics.

  • Reputation Management 

Should things not go according to plan – and we know they do not always – your reputation can go downhill fast in the instantaneous cyber community. It is at times like these that immediate corrective action needs to take place. In fact, if executed with sufficient skill, a slip-up can even become a powerful relationship builder.

While you are fixing the problem, a digital marketing agency can handle your online reputation management.

Kickstart and Maintain A Strong Marketing Presence in Your Community 

Get in touch with the Digital Marketing People today. Our community management services are designed to set in motion and sustain a robust marketing presence in your community on all of the important channels.

5 Tips for Designing an Effective Landing Page

Web Design

Before we look at tips for designing an outstanding landing page, let us define exactly what a landing page is, and why it is so important to have one as part of your website design.

  • What Is a Landing Page? 

Have you ever clicked a marketing call-to-action button and been taken to a web page dedicated specifically to the promotion you were interested in? Intended for a singular marketing campaign, there are no distractions on the page that could draw visitors from the purpose of the campaign.

  • Why Do I Need a Landing Page? 

Landing pages are used to either:

  1. Collect leads for future marketing campaigns, or
  2. Promote or convert without putting off prospects with pressure to buy.
  • Top Landing Page Design Tips 

  1. Using responsive web design principles, design a landing page with only one way forward. The power of conversion in landing pages is in their simplicity. Include a single call to action – be it for the purposes of 1 or 2 above. Remove all navigation and link options.
  2. Whether you are marketing internationally or within your local community, make sure that your headline is click-worthy. Capturing a reader’s attention is how you lure them to your landing page before extracting their contact details or elicit that sale.
  3. Having said that, there must be congruence with headline and content. Especially when it comes to bagging email addresses for online white papers, checklists, cheat sheets and so on.
  4. Highlight what is most important on your landing page to save weary visitors from having to make yet another decision. Yes, the details are necessary and needed. But, truthfully, most of us skim-read what’s in front of us.
  5. Do not be afraid of white spaces. Too many websites out there hurt our eyes with too many competing elements. Embracing white space, clearly guiding your audience and limiting distractions will win you fans while checking all the boxes of a well-designed landing page.

Website Design Company 

To find out more about web design and other aspects of successful digital marketing, contact the Digital Marketing people without delay.

Start Planning Your Black Friday Marketing Campaign Today

SEO

Is it cruel to mention Black Friday while you are already suffering from a post-summer slump? Not if you want to make the most of it by planning a strategic local online marketing campaign. After all, it is only around 80 days away!

  • Internet on the Move 

The 21st century boasts a world of cyber citizens who do not plan and print at home. Rather, we turn to our phones to seek out information on the go. As we use our mobile devices more and more to connect, so the significance of local SEO increases.

To cash in on this move towards searching as-and-when we need information, your business can leverage local SEO to position yourself on search engines and other digital marketing platforms so that you are found exactly when you are needed.

  • Keeping it Local

While you are preparing for Black Friday months in advance, most consumers are not. When the day rolls up, many will use a local search to find geographically constrained business listings in their vicinity. Using a digital marketing agency to list your organization on Google My Business, Bing Places for Business, Apple Maps, Facebook, Foursquare, Yelp, Yellow Pages, and data aggregators ensures that you are found exactly where you are needed.

  • Black is Beautiful 

Because local SEO is precisely targeted and timely, it has a reputation as resulting in the highest conversion levels of all local advertising channels. This tremendous return on investment will keep you agreeably “in the black” this Black Friday.

Results-Oriented Digital Marketing Services 

To find out more about local online marketing, search engine optimization, and other aspects of successful digital marketing contact the Digital Marketing People without delay.

Don’t Let Your Brand Make These Hashtag Mistakes

Hashtags are a way of grouping together topically related content. They can be a little confusing on Instagram, however, hashtags are one of the top ways to boost your engagement and follower count.

The social media marketing experts at The Digital Marketing People list some hashtag mistakes you want to avoid:

  1. You’re only using hashtags specific to your own business. If you are a wedding photographer, for example, and you are only using hashtags related to weddings and brides, then you are missing out on reaching quality followers through other hashtags. The location of where the wedding is or the hotel or resort could also be used as a hashtag. Using hashtags that are outside the ‘popular’ realm of your business will get your photo seen by more people.
  2. Only using popular hashtags. This will get you the wrong type of followers. Hashtags such as #instamood, #instagrammers, #love, etc. move way too quickly because so many people are using them. Stay away from only using popular Mix up generic hashtags with ones that are also specific to your business.
  3. Not using hashtags that are relevant to your location. Tag your city, region, or any other landmark in the area as all of the hashtags will be relevant to your post.
  4. Not testing new hashtags on a regular basis. You need to go deeper to get the results you are looking for. Play around with different hashtags strategically to attract the particular customers you want.
  5. Not researching hashtags. Before you use a hashtag, type the hashtag into a researching tool to see what types of images and posts come up. Some of the best tools for this include Ritetag, Tagboard, Hashtags.org, and tagsforlikes.com.

Need help with your social media marketing or online reputation management? Then get in touch with The Digital Marketing People today.

What Is Data-Driven Digital Marketing?

What makes digital marketing so fascinating at the moment is that there is a proliferation of data. There are concepts such as the Internet of Things and cloud computing, and although those are very specific things, they are all coming together to create enormous opportunities for businesses.

When it comes to digital marketing, all decisions are based on the data that is available. Before data was available, it was hard to tell who was interacting with a television or billboard ad, for example. With digital marketing, everything is being recorded so decisions can be driven by real data.

Many times, people don’t accurately measure all of their different interactions online. This could refer to the organic reach of your website, your engagement rate with Facebook ads, or any other type of digital campaign that you are running.

While most internet marketers are familiar with Google Analytics and other social media tracking apps, ‘data-driven digital marketing’ today often refers to big data marketing. Big data is our ability to take massive amounts of data and derive a story from it. This opens many doors because a few years ago, most of this data was gibberish to us. The entrance of distributed computing and parallel processing changed all of that. Now we can analyze the data, detect patterns and make predictions. With big data, you can now predict customer needs, pain points and even future needs.

Netflix, for example, essentially uses big data to design the success of their product offering. When Netflix created the House of Cards series, they tapped into the massive amount of data that they had collected over the years to guide the creative direction of the series. They were so confident about the show that they signed off for two seasons even before the pilot episode has aired.

Data-driven marketing can change the way you do business. Get in touch with The Digital Marketing People to learn more today.

Email Marketing: How to Create an Effective Call-To-Action

Call to Action

Everything we do online is all about building relationships and building the trustability and likeability factor. There isn’t much point in sending an email without a call to action unless you are directing the reader to a page on your website that has a call to action.

The call to action in an email is a request that attracts, convinces or requests a visitor to take a particular action. This call to action, for example, can ask readers to:

  • Make a purchase,
  • Give feedback through a form
  • Sign-up for newsletters or a whitepaper download.

Depending on your target audience, the call to action can be:

  • A soft call to action, or
  • A harder call to action.

If you have a bunch of subscribers on your list who trust you enough to click on the majority of your links to find out more or get involved in whatever you’re selling, then a hard call to action could work. If people don’t really know you well, a soft call to action would be more appropriate in your email marketing campaigns.

In order to make sure you are creating an effective call to action in your email marketing campaign, be sure to avoid these common pitfalls:

  • Not giving someone a clear reason to take action,
  • Offering things you can’t deliver,
  • Making use of complex or indistinctive language in your call to action, and
  • Making your call to action hard to find.

Some of the call-to-action prompts that you could include in your email are:

  • Get 50% off,
  • Get free delivery,
  • Register now,
  • Read the eBook, and
  • Start my free trial.

A call to action button is eye-catching and can boost your engagement rates. Be sure to use action-oriented text, use the first person in your copy and keep the call to action short and simple.

Do you need help with your email marketing or marketing automation processes? Then get in touch with The Digital Marketing People today.

What Brands Need To Know About Emotional Engagement

Brand Engagement

At a certain point in your relationship with a product, you become emotionally engaged. You could argue that this is the point when the product becomes a brand to you, but before that happens the product was nothing more than a utility.

The most successful brands bring themselves to life; they are almost like real people. Real people have a point of view and a backstory. The more you can communicate that sense of being a real person and having a backstory, the better.

Nike, for example, is built for high-performance athletes that want to get an edge. The reality is that 80% of their shoes are worn to the grocery store, but we all think that we have that highly competitive edge in us, which is why we buy their shoes. Nike has successfully built a brand that many people find aspirational.

If you think about the experience you have with a brand, you will immediately be able to separate ‘engaged’ brands from ‘unengaged’ ones. With Uber, for example, people find the product convenient but they also feel that they would be able to have a conversation with the brand. All of these things create a personal and an emotional bond with a brand.

People who are engaged emotionally with a brand are willing to spend and pay more for a product. When people look for a product or brand, they are looking for those that will not only save them time and effort but that they know will make them feel special.

Your digital marketing strategy and social media marketing campaigns can go a long way in creating emotional engagement with your target audience. At The Digital Marketing People, we specialize in small business marketing. We can help to boost your engagement levels with your customers and potential customers. Contact us for more information today.