Very few business owners have the time they would like to nurture personal relationships with each and every client. We doubt there’s a business owner alive who has the time to get around to everything they need to do. It is for this reason that people turn to automation. Have you stopped to consider how marketing automation can help you with your client engagement strategy?
A common reservation is that marketing automation is impersonal and takes away from your personal interactions with clients. Marketing automation includes all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.
If you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Here’s how you can use marketing automation to make your interactions with clients more personal:
- Emails To Nurture Your Leads
You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalization you can add to them. Consider the impact of sending personalized promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business.
- Mobile Engagement
You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business.
- Social Media Automation
You can automate all of the following:
- Schedule posts in advance,
- Create polls and other content that people like to engage with, and
- Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly.
Chatbots are no longer ‘the next big thing’ in web design. Everyone from insurance agents to people selling products online have chatbots answering queries on their site. Here are five reasons why a chatbot should be part of your website design:
- They’re Getting Smarter
Thanks to machine learning and artificial intelligence, chatbots have become a lot smarter and faster than they were 10 years ago. Business owners who are worried that a chatbot won’t be able to accurately chat with website visitors will be amazed at what can be achieved via chatbots in 2019.
- Help To Generate Leads For Your Business
If a website visitor is browsing your website, and he/she is uncertain about anything from warranties to after-sales support, a chatbot can help dispel any fears or answer any questions he/she might have. In this way, a chatbot becomes part of your sales funnel and can generate leads for your business.
- Acts As A Conversational Agent
People do business with people. The way that chatbots interact with website visitors is very similar to how a call centre agent would engage with a potential client online. In this way, chatbots act as a conversational agent.
- Prevents Shopping Cart Abandonment
Shopping cart abandonment on e-commerce websites is one of the biggest problems for people selling products online. A chatbot can interject and help and help your potential client to complete their purchase.
- Offers 24-Hour Support
With chatbots, you have 24-hour support, 7 days a week.
If you own a business that operates within the travel and tourism industry, you are probably wondering how you can make sure digital marketing works for you. So, where do you start? And how can you really make the most of your efforts? We have got some helpful tips for you below:
Get Involved On Social Media
The only thing bigger than travel related photos, quotes and videos on social media is #foodporn. Basically, social media is the biggest and most advantageous tool at your disposal when it comes to generating interest in your travel and tourism business. If you are not using social media to promote it and attract followers, you are missing out on a world of opportunity to grow your online reputation.
Why not run a competition where you encourage your followers to send through their best travel snaps? You can use these inspirational pictures in future campaigns, as long as you tag the person who sent them to you and get their permission first. Studies have shown that user-generated content marketing gets more engagement and interest – which is great news for your business!
Optimize Your Website
Seeing as though most people will use your website to browse information about certain destinations and, most importantly, for making bookings, you will need to ensure that it is fully optimized to accommodate heavy traffic, as well as a wide variety of devices that may be used for browsing. This includes smartphones and tablets. A responsive, easy to navigate website will enhance user experience and give you a boost in Google rankings.
When it comes to expert digital marketing, social media marketing and content marketing, The Digital Marketing People have got you covered. For more information, do not hesitate to get in touch.
The most romantic day of the year is fast approaching, and it is the perfect opportunity to give your digital marketing efforts a boost, from email marketing to content marketing and everything in between. Regardless of whether your business is big or small, here are some inspirational Valentine’s Day marketing ideas to get you started:
Charm With Email Marketing
Email marketing is the easiest way to use Valentine’s to your advantage. How about roping in a designer to create a new, more romantic look for your mailer? Perhaps it is a good idea to run a few Valentine’s promotions and discounts? Or start a Valentine’s themed competition to up engagement on your social pages. Whatever you choose to do to generate some extra love for your brand, email marketing is a great way to let your followers know all about it.
Carry The Theme Through
It is the little things that are sure to get you noticed. By adding a bit of Valentine’s flair to your brand’s logo or name and carrying it through across all digital marketing platforms, from your social media pages to your website and blog, you are bound to get plenty of attention as a result. It can be as simple as adding a few hearts to your design, or going the whole hog and changing your logo’s colour and font.
Create A Valentine’s Catalogue
If you happen to offer products or services that one might choose to give as a Valentine’s Day gift (even if it might be considered slightly unconventional), now is the time to capitalize. Take the time to create a Valentine’s catalogue detailing a wide range of gift ideas ‘for her’, ‘for him’, and so on. You might want to throw in a few enticing specials or two-for-one deals for good measure. Do not forget to share the catalogue on social media and via email marketing to ensure it reaches as many people as possible!
For expert assistance when it comes to making the most of email marketing, content marketing and marketing automation this Valentine’s Day and beyond, do not hesitate to get in touch with The Digital Marketing People.
Lavish events, endless PPC digital marketing, free gifts – these marketing strategies sound fool-proof… But, what if you have just opened the doors of your new business and simply don’t have the budget to pull them off? Unless you started off with a number of enthusiastic investors, this will almost certainly be the case! Luckily, there are a few ways to market your start-up that won’t cost you a fortune.
Organic Digital Marketing
While spending a little on your digital marketing is sure to be of benefit, doing so definitely isn’t necessary. You can achieve impressive results without spending a cent! The secret is to focus on the SEO of your website, creating interesting and original content (content marketing) and engaging with your social following via social media at any and every chance you get.
Rely on Word of Mouth
Ask all of your friends and relatives to spread the word about your business in any way they can. Share information about it on social media, speak about it at parties and gatherings – you’ll be amazed to discover that good news really does travel fast!
Consider Guest Posting
One of the best ways to attract attention to your start-up is to become a guest poster on another blogger’s site. Just make sure that the blogger is relevant to your industry and that their audience consists of those who may be potential clients. This may require a bit of effort on your part, but it can lead to incredible exposure if you manage to get it right.
When you’re looking for affordable digital marketing to help leverage your start-up, you need not to look any further than The Digital Marketing People. We specialize in small business marketing and SEO. Contact us today for a quote.
Ultimately, email marketing is a way to generate leads for your business, however, in recent times with the large reach of marketing automation, up to 76% of leads generated by marketing never turn into sales. This is because these leads are not nurtured and the user loses interest and drops off. This poor performance in marketing and sales can be somewhat stemmed when you combine your email marketing with a proper lead nurturing strategy. Here are a few points to consider:
As with any strategy or campaign, you need to understand what it is you can get out of it. Typically, you want to focus on either generating revenue or building brand awareness and loyalty. With generating revenue, your goals will shift toward getting your end-user to buy or try a product. With a brand awareness or loyalty building campaign, you are trying to entice people to sign up, request a demo or interact with your business in some way – typically through content marketing.
Organize Your Email List
Segmenting your email list by company, job title and interest, among other things, will allow your marketing automation to be more effective, as its targeting can be fine-tuned to be more relevant and engaging to the audience.
Understand The Difference Between Leads And Subscribers
All new signups for your monthly newsletter or email blast should not automatically be treated as leads and have budget spent on them in your lead nurturing strategy. Focus your time and your budget on nurturing the qualified leads you have generated through your various targeted campaigns.
The festive season is when everyone is spending their hard-earned cash on gifts, spoils and must-haves. If you have a shopping cart on your website, then you probably are all too familiar with people spending time adding products to their shopping carts but abandoning them before completing the purchase. Here are a few ways to reduce abandoned shopping carts this Christmas:
- Do Not Offer Any Surprises
People like to know what they are going to be paying for before they checkout. If you are only adding shipping costs, courier fees and VAT prices when the website visitor is about to type in their payment details, they could feel discouraged and abandon the shopping cart. List all the shipping and VAT fees upfront so that they do not only become aware of it when they hit the checkout button.
- Offer Different Payment Methods
Apple Pay is becoming an increasingly popular payment form, while some people still prefer EFTs. Be sure to have as many payment options as possible. PayPal, MasterCard, and Bitcoin are only some of the ways that people prefer to pay these days. Research what your competitors are doing and try to make it easy for customers to pay for what they want.
- Offer Incentives
Make your Christmas offers even more enticing by offering discounts, coupons, flash sales and festive season promotions. Show people how much they will be saving by buying the product now instead of waiting to buy it at a later stage.
- Make Sure You Are Perceived As Trustworthy
People will be typing personal and confidential information onto your site if they need to make payments. Make sure that they feel safe doing this by including trust signals such as security logos on the transaction page and within the shopping cart feature.
Chatbots have been around for decades, but the term only went mainstream after Facebook launched its Messenger Platform. Since then, tech giants such as Apple, Amazon, Microsoft and Google have all adopted chatbots in some way or form to benefit their business. Here are some of the benefits of including chatbots in your web design:
- Reach A Larger Audience
There is no way to know how many people from across the globe could be interested in your products – unless you have the capability to answer questions from a larger audience. The best part of including a chatbot in your web design is the fact that you do not have to educate the audience on how to use it. Chatbots are now widely accepted and people instinctively know how to use it, which means you can reach more people at a rapid rate.
- Gain Business Insights From Customer Data
Thanks to the rapid development of technology, chatbots are now being coupled with machine learning and artificial intelligence. These capabilities mean that business owners can pick up on trends and even point out where you need to focus on product innovation or customer education. All of the chats can be saved, which can help skillful marketers to gain insights into a customer’s interests and choices, so that a business can capitalize on retargeting or through marketing a customer-specific add-on to clients.
- Engage Visitors Immediately
Not everyone will be inclined to make small talk with a chatbot. However, if a small introductory message with a human picture lets a person know that they are there to assist, then people can engage immediately without having to search for what they are looking for on the site. Be sure to use a real photo for your chatbot messenger box instead of a stock image or your company’s logo.
- Automate Everything
Instead of having a receptionist, a call centre and service consultants, you can start moving some of these tasks to the chatbot. Not only will you save a lot of money, but also you can free up your customer service team’s resources to focus on strategy development and problem solving for your business.
Do you need a team of website designers and developers to help you with your site? Then contact The Digital Marketing People today.
Whether you have recovered from Thanksgiving or not, Halloween is nearly upon us. Remembrance Day and Veterans’ Day are around the corner. American Thanksgiving, Christmas, Boxing Day and countless random celebrations such as “Fountain Pen Day”, “World Diabetes Day” and even “Bartender Appreciation Day!” Are you in need of some email marketing tips for your holiday campaigns?
- Tip 1 – Keep It on the Up-and-Up
Spam is the surest way to create a terrible first impression, to get you into trouble with the cyber-police and to ruin your efforts at email marketing. So, make sure that you have the proper permission to add contacts to your mailing list.
- Tip 2- Make It Worthwhile
Considering that those on your email list have shared with you that most precious of commodities – their email addresses – you need to keep them happily engaged so that they not only stick around but also come to be ambassadors for your business.
Valuable content marketing will do just that and encourage those on your mailing list to share content, which is humorous, insightful, informative or entertaining. The ripple effect should bring in additional subscribers.
- Tip 3 – Go Snow White Internet service providers (ISPs) are getting stricter about what they allow in, and what they block. Just like a good Western where a cowboy wearing a white hat was regarded as trustworthy, so safe email recipients are white listed. At the top of your emails – especially on the thank you and initial follow-up email – provide instructions to add your email address to the recipient’s address book.
- Tip 4 – Automate
With all those holidays mentioned in the introduction, you could easily forget to send a mail. Rather than wasting brainpower remembering to hit “send”, use marketing automation to ensure that you never miss the perfect opportunity to connect with your fans.
The Digital Marketing People
Looking for a digital marketing agency, which specializes in email marketing automation? Look no further – contact us today to discuss your organization’s unique set of needs.
Nowadays, every business has a website, which is not surprising seeing as 97% of all consumers search for local businesses online. Between incorporating your logo, search engine optimization for your content marketing, icon choices and all the information that you want to share with online visitors, web design sometimes loses sight of the ‘big’ number one – your customer. How your customers experience your website can make or break their decision to hand over their money to you… or your competitor. With so much at stake, you definitely want to avoid these two common mistakes:
Underestimating the Clout of First Impressions
According to a study at the Missouri University of Science and Technology, prospects form an impression of your brand in just two-tenths of a second when on your website!
So, while effective web marketing is much more than just a great website, web design plays a crucial role in converting prospects to clients. In a job interview situation, first impressions are made by your appearance, posture and communication style. Similarly, your website creates the first impression in an ever-increasingly online world. So much so, that 48% of people cite website design as the top factor in business credibility.
Overlooking the Human Element
As alluded to in the introduction, customers are the reason for your company’s existence. Your website is how you get them to sign up, to buy now, or come on in. For them to respond, as you would like them to, the interface between the viewers and your website needs to accommodate their needs. Back in the day, this was called a ‘user experience’. Thinking of human beings as users were OK. But new trends focus on the person behind that user, and ‘customer experience’ is a better turn of phrase.
If your customer is always on their phone, your website better is designed to deliver your message properly on not just desktop browsers, but tablets and mobile devices too. Along with responsive web design, easy navigation is important to busy humans. Make it clear where they should go and what they should do next.
The Digital Marketing People
For more information, contact us today. We will help you create a great first impression with insightful website customer experience.