Data-driven marketing is the latest buzzword in the industry, and for good reason. It is really all about driving more relevant conversations with your audience and the customers in your organization.
It makes a huge difference when you are able to give the right message to the right person at the right time and place. While this may sound simple enough, it can be tough to get right. When you are having conversations across so many different channels, you will quickly realize that you have opportunities on mobile, social media, through your website as well as your call centre.
Customers are looking for an experience that ensures regardless of on which platform (where) they are interacting with you, you need to know everything about them. They expect you to know that they were just on your website and are now calling the customer help-desk about a specific problem.
Most of us have had some kind of disastrous encounter with a call centre, where you explain your problem to one person, only to get put through to the next person (where you have to explain the problem yet again). It’s bad enough when this happens on one channel, but when it happens across multiple channels, the effects can be harmful.
This is the type of problem that data-driven marketing promises to solve. With the proliferation of data, the Internet of Things and cloud computing, we have more information on customers than ever before. We are now at the tip where the opportunities of what we can do to create better customer experiences will explode.
Data-driven marketing, when combined with smart digital marketing strategies, can help to set you apart from your competitors. Contact the Digital Marketing People for more information about small business marketing today.
Interactive email and email automation are both highly effective email marketing tools. They are used for reaching out to your desired target audience, through content marketing, and can drive sales and revenue to your business.
- What Is an Interactive Email?
An interactive email allows your reader to perform an action which activates or sets off an event within the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.
- Email Automation
Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent.
Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.
- Step 1 – What Exactly Would You Like Your Email to Achieve?
It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required.
- Step 2 – Build Your List of Email Addresses
This can be done in one of two ways depending on whether you want to target existing users or rather obtain email addresses you might not have already:
- Existing Customers
If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool.
- New Customers
On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch.
- Step 3 – What Type of Email Campaign Is Needed?
Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately what you decide on here will be influenced by the goals you decided on in step 1.
- Step 4 – Create the Desired Email Campaign
Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant to each subscriber.
Follow these four basic steps to be able to quickly and easily start your email marketing campaign, and send out that first email which will deliver amazing results for your business.
A great deal of time and effort has gone into building up your email marketing list and you have written amazing content. You have formatted an easy to use sign-up form and offered hard to resist deals to entice your audience. You send out your first email to your target market via your marketing automation system. Yet, people still unsubscribe.
Don’t panic! Every email marketing list has people who unsubscribe. The only way to avoid this would be to not have an email list at all.
Identifying the reasons for people unsubscribing from your email marketing list is key to bringing those numbers down. Here is what to do:
- Do Not Go Overboard in Your Subject Lines
Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button.
- Write Engaging, Well-Thought-Out Content
Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA.
- Deliver on What You Promise
Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time!
- Make Unsubscribing Less Obvious
Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it.
Email marketing is highly effective and, therefore, important. By following the few basic guidelines above, your unsubscribe rates will drop for sure.
Very few business owners have the time they would like to nurture personal relationships with each and every client. We doubt there’s a business owner alive who has the time to get around to everything they need to do. It is for this reason that people turn to automation. Have you stopped to consider how marketing automation can help you with your client engagement strategy?
A common reservation is that marketing automation is impersonal and takes away from your personal interactions with clients. Marketing automation includes all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.
If you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Here’s how you can use marketing automation to make your interactions with clients more personal:
- Emails To Nurture Your Leads
You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalization you can add to them. Consider the impact of sending personalized promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business.
- Mobile Engagement
You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business.
- Social Media Automation
You can automate all of the following:
- Schedule posts in advance,
- Create polls and other content that people like to engage with, and
- Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly.
Chatbots are no longer ‘the next big thing’ in web design. Everyone from insurance agents to people selling products online have chatbots answering queries on their site. Here are five reasons why a chatbot should be part of your website design:
- They’re Getting Smarter
Thanks to machine learning and artificial intelligence, chatbots have become a lot smarter and faster than they were 10 years ago. Business owners who are worried that a chatbot won’t be able to accurately chat with website visitors will be amazed at what can be achieved via chatbots in 2019.
- Help To Generate Leads For Your Business
If a website visitor is browsing your website, and he/she is uncertain about anything from warranties to after-sales support, a chatbot can help dispel any fears or answer any questions he/she might have. In this way, a chatbot becomes part of your sales funnel and can generate leads for your business.
- Acts As A Conversational Agent
People do business with people. The way that chatbots interact with website visitors is very similar to how a call centre agent would engage with a potential client online. In this way, chatbots act as a conversational agent.
- Prevents Shopping Cart Abandonment
Shopping cart abandonment on e-commerce websites is one of the biggest problems for people selling products online. A chatbot can interject and help and help your potential client to complete their purchase.
- Offers 24-Hour Support
With chatbots, you have 24-hour support, 7 days a week.
If you own a business that operates within the travel and tourism industry, you are probably wondering how you can make sure digital marketing works for you. So, where do you start? And how can you really make the most of your efforts? We have got some helpful tips for you below:
Get Involved On Social Media
The only thing bigger than travel related photos, quotes and videos on social media is #foodporn. Basically, social media is the biggest and most advantageous tool at your disposal when it comes to generating interest in your travel and tourism business. If you are not using social media to promote it and attract followers, you are missing out on a world of opportunity to grow your online reputation.
Why not run a competition where you encourage your followers to send through their best travel snaps? You can use these inspirational pictures in future campaigns, as long as you tag the person who sent them to you and get their permission first. Studies have shown that user-generated content marketing gets more engagement and interest – which is great news for your business!
Optimize Your Website
Seeing as though most people will use your website to browse information about certain destinations and, most importantly, for making bookings, you will need to ensure that it is fully optimized to accommodate heavy traffic, as well as a wide variety of devices that may be used for browsing. This includes smartphones and tablets. A responsive, easy to navigate website will enhance user experience and give you a boost in Google rankings.
When it comes to expert digital marketing, social media marketing and content marketing, The Digital Marketing People have got you covered. For more information, do not hesitate to get in touch.
The most romantic day of the year is fast approaching, and it is the perfect opportunity to give your digital marketing efforts a boost, from email marketing to content marketing and everything in between. Regardless of whether your business is big or small, here are some inspirational Valentine’s Day marketing ideas to get you started:
Charm With Email Marketing
Email marketing is the easiest way to use Valentine’s to your advantage. How about roping in a designer to create a new, more romantic look for your mailer? Perhaps it is a good idea to run a few Valentine’s promotions and discounts? Or start a Valentine’s themed competition to up engagement on your social pages. Whatever you choose to do to generate some extra love for your brand, email marketing is a great way to let your followers know all about it.
Carry The Theme Through
It is the little things that are sure to get you noticed. By adding a bit of Valentine’s flair to your brand’s logo or name and carrying it through across all digital marketing platforms, from your social media pages to your website and blog, you are bound to get plenty of attention as a result. It can be as simple as adding a few hearts to your design, or going the whole hog and changing your logo’s colour and font.
Create A Valentine’s Catalogue
If you happen to offer products or services that one might choose to give as a Valentine’s Day gift (even if it might be considered slightly unconventional), now is the time to capitalize. Take the time to create a Valentine’s catalogue detailing a wide range of gift ideas ‘for her’, ‘for him’, and so on. You might want to throw in a few enticing specials or two-for-one deals for good measure. Do not forget to share the catalogue on social media and via email marketing to ensure it reaches as many people as possible!
For expert assistance when it comes to making the most of email marketing, content marketing and marketing automation this Valentine’s Day and beyond, do not hesitate to get in touch with The Digital Marketing People.
Lavish events, endless PPC digital marketing, free gifts – these marketing strategies sound fool-proof… But, what if you have just opened the doors of your new business and simply don’t have the budget to pull them off? Unless you started off with a number of enthusiastic investors, this will almost certainly be the case! Luckily, there are a few ways to market your start-up that won’t cost you a fortune.
Organic Digital Marketing
While spending a little on your digital marketing is sure to be of benefit, doing so definitely isn’t necessary. You can achieve impressive results without spending a cent! The secret is to focus on the SEO of your website, creating interesting and original content (content marketing) and engaging with your social following via social media at any and every chance you get.
Rely on Word of Mouth
Ask all of your friends and relatives to spread the word about your business in any way they can. Share information about it on social media, speak about it at parties and gatherings – you’ll be amazed to discover that good news really does travel fast!
Consider Guest Posting
One of the best ways to attract attention to your start-up is to become a guest poster on another blogger’s site. Just make sure that the blogger is relevant to your industry and that their audience consists of those who may be potential clients. This may require a bit of effort on your part, but it can lead to incredible exposure if you manage to get it right.
When you’re looking for affordable digital marketing to help leverage your start-up, you need not to look any further than The Digital Marketing People. We specialize in small business marketing and SEO. Contact us today for a quote.
Ultimately, email marketing is a way to generate leads for your business, however, in recent times with the large reach of marketing automation, up to 76% of leads generated by marketing never turn into sales. This is because these leads are not nurtured and the user loses interest and drops off. This poor performance in marketing and sales can be somewhat stemmed when you combine your email marketing with a proper lead nurturing strategy. Here are a few points to consider:
As with any strategy or campaign, you need to understand what it is you can get out of it. Typically, you want to focus on either generating revenue or building brand awareness and loyalty. With generating revenue, your goals will shift toward getting your end-user to buy or try a product. With a brand awareness or loyalty building campaign, you are trying to entice people to sign up, request a demo or interact with your business in some way – typically through content marketing.
Organize Your Email List
Segmenting your email list by company, job title and interest, among other things, will allow your marketing automation to be more effective, as its targeting can be fine-tuned to be more relevant and engaging to the audience.
Understand The Difference Between Leads And Subscribers
All new signups for your monthly newsletter or email blast should not automatically be treated as leads and have budget spent on them in your lead nurturing strategy. Focus your time and your budget on nurturing the qualified leads you have generated through your various targeted campaigns.
The festive season is when everyone is spending their hard-earned cash on gifts, spoils and must-haves. If you have a shopping cart on your website, then you probably are all too familiar with people spending time adding products to their shopping carts but abandoning them before completing the purchase. Here are a few ways to reduce abandoned shopping carts this Christmas:
- Do Not Offer Any Surprises
People like to know what they are going to be paying for before they checkout. If you are only adding shipping costs, courier fees and VAT prices when the website visitor is about to type in their payment details, they could feel discouraged and abandon the shopping cart. List all the shipping and VAT fees upfront so that they do not only become aware of it when they hit the checkout button.
- Offer Different Payment Methods
Apple Pay is becoming an increasingly popular payment form, while some people still prefer EFTs. Be sure to have as many payment options as possible. PayPal, MasterCard, and Bitcoin are only some of the ways that people prefer to pay these days. Research what your competitors are doing and try to make it easy for customers to pay for what they want.
- Offer Incentives
Make your Christmas offers even more enticing by offering discounts, coupons, flash sales and festive season promotions. Show people how much they will be saving by buying the product now instead of waiting to buy it at a later stage.
- Make Sure You Are Perceived As Trustworthy
People will be typing personal and confidential information onto your site if they need to make payments. Make sure that they feel safe doing this by including trust signals such as security logos on the transaction page and within the shopping cart feature.