Unsurprisingly, the festive season is one of the most profitable times of the year for businesses of all types and sizes. If you are wondering how you can maximize your sales this year, the secret lies in leveraging social media marketing, and Facebook advertising in particular. Here are the six most important benefits of Facebook advertising for the festive retail season as well as why you will definitely want to take advantage of them.
It Increases Your Reach
People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.
It Allows for Accurate Targeting
You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.
It Provides Endless Options for Different Types of Ads
From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.
It Makes it Possible for You to Keep Up with Competition
Why should you consider running Facebook ads during the festive retail season? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.
It Allows You to Tap into a More Open-Minded Audience
At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the festive season, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer and you are highly likely to convert them with minimal effort or spend.
It Is Budget-Friendly
Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.
Looking for assistance in terms of social media marketing throughout the festive season and beyond? Here at The Digital Marketing People, we specialize in digital marketing, online reputation management and social media marketing strategy for companies in Canada and the USA. Get in touch with us today to learn more.
Instagram has grown at a remarkable pace over the last few years – a whopping 3,233% increase in five years from 30 million users in 2012 to hit the 1 billion user mark in 2017. No business can afford to turn its back on such a meteoric growth in reach.
Why Choose Instagram to Boost Your Marketing?
The vast scope of Instagram is just the tip of the iceberg. One of the more noticeable aspects of Instagram posts is the use of #hashtags – keywords that summarize what is being said in your post. This makes it easy for you to be found and to be recognizable.
Because it was created in 2010, Instagram truly is mobile-first. This means that you can be in the pocket of your prospects and customers – increasing your engagement with them through high-quality photos, local hashtags and even by uniting with other brands.
Instagram recently launched Instagram Shoppable Posts which allows users to tag and shop products directly from organic Instagram posts. Simply add tags to the products in your photos with links that include the product description, price and the ability to “shop now”, which will lead the user to your online store.
How to Set Up Instagram For Your Business
- Start by setting up a business Instagram account or converting a personal account to business.
- Decide on an appropriate social media marketing campaign, bearing the following in mind:
- Who you are marketing to?
- What stage of the customer journey are you targeting? Is it the awareness, engagement, conversion or the customer?
- Why you are marketing?
- What are your goals?
- How will you measure marketing success?
- What is your timeframe?
- When you will be posting? (Keep in mind that a regular posting schedule is imperative.)
- Optimize your profile for the best results.
- Test and measure using Instagram Insights.
The Digital Marketing People
Creating sponsored content ads on LinkedIn is a great way to make sure your content reaches your target audience. In this blog post, we discuss how you can go about creating LinkedIn sponsored content ads:
Choose The Content
The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.
The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager.
The Campaign Manager
Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner.
You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”.
Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads.
If you want to improve your social media marketing strategy or your online reputation management, then LinkedIn Sponsored content ads are a great way to do this. Contact The Digital Marketing People for advice today.
One of the best parts about conducting social media marketing is the ability to measure your ROI and the effectiveness of your campaign. Facebook Insights, for example, gives you direct, accurate insights into your page’s performance, how engaged your followers are and how you can possibly improve your campaign going forward. Here is what you need to know about this invaluable tool:
Keep An Eye On Your Competition
While you obviously do not want to copy anything that your competitors are doing when it comes to social media marketing, it helps to have an idea in terms of their successes and failures to point you in the right direction. Facebook Insights allows you to keep an eye on your competition by clicking on ‘Pages to Watch’. It is also great for following influencers that you’d like to learn from. Using this page to your advantage, you will be able to see the following:
- Their total page likes and the percent change from the previous week,
- How many times they have posted to Facebook this week, and
- Their weekly engagement.
Optimal Posting Times
What is the point of uploading a campaign post when nobody is online to see or engage with it? Luckily, Facebook Insights makes it possible for you to monitor exactly when your target market spends most of their time on social media. You can coordinate your posts to go out at these specific times and keep monitoring whether or not you have seen an improvement in your reach as a result.
Monitor Performance Of Individual Posts
This is probably the most beneficial way to find out at a glance what is working and what is not in terms of your campaign. Facebook Insights will provide you with important information such as what your posts have achieved in terms of:
- Overall Reach
- Reach: Organic/Paid
- Impressions: Organic/Paid
- Reach: Fans/Non-Fans
- Post Clicks/Reactions, Comments & Shares
- Post Hides, Hides of All Posts, Reports of Spam, Unlikes of Page
- Engagement Rate
Here at The Digital Marketing People, we specialize in social media marketing, digital marketing, online reputation management and the creation of social media marketing strategies. For more info regarding how we can help you, please feel free to get in touch with our team.
For any business, both traditional and e-commerce, the holiday provides a great opportunity to increase revenue and lift sales and awareness. Digital marketing is more important than ever at this time of year, but more than that, you want to be able to engage with your clientele to give them a more personal touch this holiday season. And the best way to do that is by employing social media marketing. The Digital marketing People are the experts at implementing a social media marketing strategy, and we have compiled a few ideas to think about this festive season.
Engage With Your Following
Social media is unique in that it allows you to engage with your audiences, and it also allows your client base to engage with your business. The festive season is the ideal time to encourage client engagement with your business on Social Media. For example, offering a discount to those who upload photos of them posing with your product. This social media marketing strategy engages with clients and acts as an online reputation management tool.
Make Your Website Mobile Friendly
Over 60% of adults who are online access the internet through their phone. While most e-commerce transactions still take place on a desktop or laptop, most users will browse a store on their mobile beforehand. That means that you need to ensure that your site is optimized for mobile and tablet viewing to ensure your inventory can be seen.
Market to Cart-Droppers
It has been shown that people who have previously visited your site are much more likely to buy something from you than those who have never been to your site before. With that knowledge, you should start orienting your digital marketing campaigns to market to cart abandoners more than new users.
Warren Buffet knows a thing or two about business, and he noted, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” What sets today apart from the 1950s when Mr. Buffet started out, is that your standing is now done, made or broken largely by digital means. Thus, online reputation management must be a key element in your digital marketing plan.
Here are our top tips for managing your online reputation:
- Make It Easy to Complain
Yes, you read that correctly! By making it easy for your customers to complain, you are also making it easier for you to monitor. Oftentimes people do not complain to a business when they are dissatisfied because they could not be bothered, do not think it will do any good, are in a hurry or even because they do not want to get an employee in trouble.
As many as 96% of customers who have problems do not complain – they just do not go back. Though they may not be talking to you, they are definitely talking about you.
- Respond Quickly
As part of your social media marketing strategy, plan how you are going to handle negative feedback. Then make sure that your initial response is sent immediately. Even an automated reply is better than hearing nothing when you are in the position of the seething customer.
Even if you are not at fault, apologize. Bottom line: you are sorry that someone is unhappy with your business. Make sure the apology is sincere and inspires confidence in the customer’s mind that you will resolve the problem.
In a non-defensive manner, ask probing questions to uncover the problem. Ask clarifying questions to reveal the cause of the problem. Only then can you offer alternatives and solutions.
- Ensure Closure
The problem is only resolved when your customer says so. Avoid making promises you cannot keep and be honest about obstacles you may encounter. Most importantly, follow up to make sure that your customer is completely satisfied – hopefully enough to write a glorious review of how you handled his or her complaint!
The Digital Marketing People
If you would like expert advice on online reputation management and other aspects of social media marketing, get in touch with the Digital Marketing People today.
So much of the information we rely on comes to us online – be it in electronic publications, social media, or Google reviews. No wonder, then, that businesses of today head to the web to build customer relationships, heighten emotional connections between consumers and brand, and increase customer retention.
Boosting a Sense of Community
Living in a cyber age has increased our yearning for traditional values such as a sense of community. One way to leverage this desire, while at the same time reaching new potential clients is to use a local community platform. By positioning your business on a popular local website, which posts regularly on social media platforms, you tap into a pool of people looking for just what you have to offer. For best results, the community management service you choose should include a local SEO, conversion-optimized and mobile responsive landing page and a click-to-call button so people can easily phone your business with a call-tracking phone number, a contact form that forwards directly to your email, a pay-per-click campaign, and informative analytics.
Should things not go according to plan – and we know they do not always – your reputation can go downhill fast in the instantaneous cyber community. It is at times like these that immediate corrective action needs to take place. In fact, if executed with sufficient skill, a slip-up can even become a powerful relationship builder.
While you are fixing the problem, a digital marketing agency can handle your online reputation management.
Kickstart and Maintain A Strong Marketing Presence in Your Community
Get in touch with the Digital Marketing People today. Our community management services are designed to set in motion and sustain a robust marketing presence in your community on all of the important channels.
Hashtags are a way of grouping together topically related content. They can be a little confusing on Instagram, however, hashtags are one of the top ways to boost your engagement and follower count.
The social media marketing experts at The Digital Marketing People list some hashtag mistakes you want to avoid:
- You’re only using hashtags specific to your own business. If you are a wedding photographer, for example, and you are only using hashtags related to weddings and brides, then you are missing out on reaching quality followers through other hashtags. The location of where the wedding is or the hotel or resort could also be used as a hashtag. Using hashtags that are outside the ‘popular’ realm of your business will get your photo seen by more people.
- Only using popular hashtags. This will get you the wrong type of followers. Hashtags such as #instamood, #instagrammers, #love, etc. move way too quickly because so many people are using them. Stay away from only using popular Mix up generic hashtags with ones that are also specific to your business.
- Not using hashtags that are relevant to your location. Tag your city, region, or any other landmark in the area as all of the hashtags will be relevant to your post.
- Not testing new hashtags on a regular basis. You need to go deeper to get the results you are looking for. Play around with different hashtags strategically to attract the particular customers you want.
- Not researching hashtags. Before you use a hashtag, type the hashtag into a researching tool to see what types of images and posts come up. Some of the best tools for this include Ritetag, Tagboard, Hashtags.org, and tagsforlikes.com.
Need help with your social media marketing or online reputation management? Then get in touch with The Digital Marketing People today.
In today’s day and age, customers expect the same type of customer service on social media marketing strategy that they would get from a customer service agent if they visited a company in store. If you are providing support on social media channels such as Twitter and Facebook, here are a few essential principles to stick to:
- Give timely feedback
There’s no point offering support on social channels if you take days on end to respond. Make sure that someone is checking social profiles at least twice a day so that queries and complaints can be responded to in a timely manner.
- Make sure your community manager is empowered
Your community manager or social media manager needs the right level of authority to make decisions on your behalf. They should be able to advise people on returns or escalation procedures as opposed to simply telling them that they ‘will follow up’ about the query.
- Streamlined information sharing
If at all possible, give your social media manager access to your company’s CRM system so that they have background on client issues and purchases.
- Don’t delete negative feedback
It’s never nice to receive negative feedback, especially not on a public forum where other people can see it. Avoid deleting any negative feedback simply because it portrays your brand in a poor light. Rather respond to the feedback and ask if you can contact the client to discuss the matter offline.
- Keep an eye on customer service trends
If there is a specific product or service that is generating a lot of complaints, or if there are seasonal trend queries, use this information to be proactive in the future. You can create blog posts and other types of content that can help your customers before they have to resort to contacting you on social media.
Facebook is undoubtedly one of the biggest social media platforms. With over a billion monthly active users and over 900 million daily users, most brands recognize how crucial it is for them to have a presence on this platform.
There are, however, a number of things that brands get wrong when it comes to Facebook marketing. Here are some of the top no-no’s to avoid:
- Pushing Your Products All The Time
Even loyal customers will get fed up if all they see from you is advertorials. Facebook is not the tool for pushing product ads all day long. Make sure you are also writing helpful and educational blogs and adding value to people’s news feeds on Facebook.
- Sharing Non-Related Content
The flip-side of the coin is the people that use their company page as a place to share personal content. If a person wants to see your holiday pictures, they will send you a friend request on Facebook. People who like your company’s Facebook page expect to receive relevant information related to your business and niche.
- Ignoring Your Audience
If there is a problem within your company and people are commenting about it on the internet, then you need to say something about it on your Facebook page. Do not pretend everything is okay if it is not.
- Deleting Comments
It can be very tempting to simply delete negative feedback on your Facebook page and it is understandable that you would not want other people seeing it. But, it is not ethical and it does more damage to your brand. Respond to negative comments as politely as possible and follow up with the person if they have a query that can’t be resolved in the comments section on Facebook.
- Not Responding To Queries In A Timely Manner
People expect timely responses to their questions on social media. Make sure that your Facebook page is being checked at least twice a day so that people don’t have to wait too long for a response from your brand.