Notable days of the year, such as holidays, are some of the best periods to boost business sales on e-commerce websites. So, in 2020, why not use SEO and digital marketing to leverage festive seasons and big holidays.
How to Achieve This
There are a few ways in which you can go about it. Here are a few suggestions for you:
- You can do this by incorporating social media marketing by posting content related to a big holiday around the corner. The best way to do this is to keep remarketing a few days before the actual day.
- You can also post something on that day because most customers will be trawling the internet trying to find exclusive deals. Leveraging holidays helps a brand improve its sales during slow months.
- To help sustain this, we recommend creating exclusive deals and discounts. Deals and discounts encourage people to shop more, mainly because discounts help them save.
- Your role is to make sure your web design gives your audience a reason to purchase the product on that day. For example, you could be offering free delivery, promotion codes or buy-one-get-one-free deals. The idea is to use SEO to help your audience find your promotion.
- Make sure that your product is offering a solution to your customers’ problem because most clients are looking for a brand to help solve their problems.
- It is the reason customers browse through content on your website in the first place in hopes that they can find a solution to a problem. With content marketing strategy on notable days, you can successfully promote a solution for your clients.
- To increase sales on notable days, make sure to tell your audience about the specials in advance. Use digital advertising like social media marketing, emails and newsletters to speak to your audience.
- It also helps to take advantage of traditional advertising outlets such as newspapers, TV commercials, flyers, billboards, and so on.
- Beginning each year by drawing up a content calendar for the seasonal event crucial to your business will also be helpful. This will make it easy for you to plan your campaigns and decide on an excellent execution digital marketing strategy for the special days.
- Whether you are looking for a right hook for your Back to School promotion, Mother’s Day, Christmas, Father’s Day, Easter or the Rugby World Cup, make sure it resonates with your customers.
- Draw up goals that align with your creative concept to help you be more strategic with the content you feed your audience during your campaign.
Using notable days of the year to your advantage will help you boost your sales, especially during slow months.
For further advice, contact The Digital Marketing People.
Whether you own or do marketing for an e-commerce business, you need to know which KPIs to track. These are some of the indicators that should be on your radar:
The first indicator is pretty obvious – sales:
- Sales And Customer Growth
Sales and customer growth are always the most important indicators of health for a business. Every business tracks sales on an hourly, daily, weekly, monthly and/or quarterly basis. You also want to track your sales by promotions and channels so that you know which acquisition efforts are working, where they are working and when they are working. This will help you to spend your ad dollars more effectively.
- Average Sale
You also want to track your average sale on a customer’s first, second and third purchase. Knowing this will give you insights at how purchasing changes over time, such as whether it increases or decreases after the first sale, so that you can develop strategies to improve growth.
- Profit per Order
Profit per order is something else you want to track. It’s important to understand who your high-profit clients are and where they come from.
- Retention Rate
The next thing you need to track is the retention rate, with a ‘retained customer’ being described as one who has purchased from you three or more times. Your e-commerce business’ retention rate is important because it helps you understand how customers feel about your brand and whether they will become advocates or not.
Retained customers are your most profitable customers. A great example is from Zappos: 70% of the company’s sales come from retained customers, in other words – those who have made shopping at Zappos a habit.
If you have an e-commerce website, then you continuously need to re-check your digital marketing strategies. Here are some actionable steps you can take to increase your website traffic over the summer retail season:
Upsell Your Buyers
Just as fast-food restaurants ask you whether you would like to upsize your order, you can also upsell your online shoppers. If a buyer has purchased a camping tent on your website, for example, be sure to include images to products that they might be interested in, such as sleeping bags, flashlights, camping chairs, and so on. Many times, people don’t know what they need until they see the products in front of them.
Launch a Summer Promotion
People are hosting summer barbecues and there are many concerts, festivals, and events to take part in. Why not host your own online event? Create hot summer deals that your customers can’t ignore. Be sure to add a page about your summer promotions and share the information via your social media channels, on your blog and email your subscribers so everyone knows you are offering great deals.
Send Wish List Reminders
As part of your summer promotion, send out wish list reminders to people who have earmarked products on your website. If there are discounts, make sure that the mark-down is highlighted with clear calls to action to buy now.
Launch a Remarketing Campaign
Remarketing campaigns can produce significant results because the website visitor has already shown interest in a product. Experts recommend remarketing 15 to 20 times per user.
Need help with your e-commerce website, web design or SEO? Then contact The Digital Marketing People today.
Chatbots are no longer ‘the next big thing’ in web design. Everyone from insurance agents to people selling products online have chatbots answering queries on their site. Here are five reasons why a chatbot should be part of your website design:
- They’re Getting Smarter
Thanks to machine learning and artificial intelligence, chatbots have become a lot smarter and faster than they were 10 years ago. Business owners who are worried that a chatbot won’t be able to accurately chat with website visitors will be amazed at what can be achieved via chatbots in 2019.
- Help To Generate Leads For Your Business
If a website visitor is browsing your website, and he/she is uncertain about anything from warranties to after-sales support, a chatbot can help dispel any fears or answer any questions he/she might have. In this way, a chatbot becomes part of your sales funnel and can generate leads for your business.
- Acts As A Conversational Agent
People do business with people. The way that chatbots interact with website visitors is very similar to how a call centre agent would engage with a potential client online. In this way, chatbots act as a conversational agent.
- Prevents Shopping Cart Abandonment
Shopping cart abandonment on e-commerce websites is one of the biggest problems for people selling products online. A chatbot can interject and help and help your potential client to complete their purchase.
- Offers 24-Hour Support
With chatbots, you have 24-hour support, 7 days a week.
Due to the significant growth of the use of smartphones and tablets, accessing the web through mobile devices represents a fundamental shift in online behaviour. Statistics from Google show that 67% of Google searches start on one device and then progress to a second device. With this in mind, the time has come to change your website to a responsive web design. Here are a few advantages that you can expect:
- Dynamic Layout Adaption
Responsive web design enables your web page to dynamically adapt its content and layout depending on the device the person is using.
- Improved User Experience
When it is done right, the subtle transformations that responsive web design provides should go unnoticed. This results in improved user experience and, therefore, a higher conversion rate.
- Increase Your Reach
Content that is incompatible with the device that a website visitor is using will quickly turn visitors off. Content that is easy to consume, however, is more likely to be shared. This will extend your content’s reach.
- Better SEO And PPC Results
Google favours websites and content that has been optimized for mobile. If your website content can effortlessly adapt to different devices, you will be able to get better results from your PPC campaigns and SEO efforts.
- Save Time On Maintenance Costs
If you update something on your website, the change will immediately be seen in all formats. Instead of updating a variety of different sites, you can make changes and updates more efficiently.
Customer experience is everything when it comes to ensuring the success of your e-commerce business! Even if the quality of your merchandise is unparalleled, if your e-commerce platform doesn’t function as well as it should, or your delivery method isn’t quite up to scratch, you can be sure that your customers will start shopping elsewhere. Here are 5 easy ways to update your e-commerce website to allow for the best customer experience possible – every single time!
Chatbots make life easy for you, all the while keeping your customers happy. They can answer questions on your behalf and respond to queries almost immediately. Plus, they are actually very simple to create and implement.
Faster Loading Times
At the end of the day, what is more important to your customers is speed. Gorgeous, high-res images do look stunning, but if they affect the loading times of your site (even by just a few seconds), they just are not worth it.
So many online shoppers choose to shop using their mobile devices as opposed to their desktops or laptops. That is why all e-commerce websites should boast a responsive design, so that all content can be viewed effortlessly regardless of the device being used to browse.
High Quality Images
We’re not talking about high-res here. Rather, you will want to make sure that all images used on your e-commerce site are uniform. They should all feature the same background and format. This helps your site to look a lot tidier and more professional, thus enhancing the chances that your potential customers will convert.
Keep Check-Out Processes Simple
Only ask for essential details to limit the amount of time that it takes for your customers to check out and pay. Name, address, contact number and banking details should suffice. If you are asking for their grandmother’s dog’s email address and a million other unnecessary things, there is a much greater chance that they will change their mind and choose to make their purchase elsewhere.
The festive season is when everyone is spending their hard-earned cash on gifts, spoils and must-haves. If you have a shopping cart on your website, then you probably are all too familiar with people spending time adding products to their shopping carts but abandoning them before completing the purchase. Here are a few ways to reduce abandoned shopping carts this Christmas:
- Do Not Offer Any Surprises
People like to know what they are going to be paying for before they checkout. If you are only adding shipping costs, courier fees and VAT prices when the website visitor is about to type in their payment details, they could feel discouraged and abandon the shopping cart. List all the shipping and VAT fees upfront so that they do not only become aware of it when they hit the checkout button.
- Offer Different Payment Methods
Apple Pay is becoming an increasingly popular payment form, while some people still prefer EFTs. Be sure to have as many payment options as possible. PayPal, MasterCard, and Bitcoin are only some of the ways that people prefer to pay these days. Research what your competitors are doing and try to make it easy for customers to pay for what they want.
- Offer Incentives
Make your Christmas offers even more enticing by offering discounts, coupons, flash sales and festive season promotions. Show people how much they will be saving by buying the product now instead of waiting to buy it at a later stage.
- Make Sure You Are Perceived As Trustworthy
People will be typing personal and confidential information onto your site if they need to make payments. Make sure that they feel safe doing this by including trust signals such as security logos on the transaction page and within the shopping cart feature.
Chatbots have been around for decades, but the term only went mainstream after Facebook launched its Messenger Platform. Since then, tech giants such as Apple, Amazon, Microsoft and Google have all adopted chatbots in some way or form to benefit their business. Here are some of the benefits of including chatbots in your web design:
- Reach A Larger Audience
There is no way to know how many people from across the globe could be interested in your products – unless you have the capability to answer questions from a larger audience. The best part of including a chatbot in your web design is the fact that you do not have to educate the audience on how to use it. Chatbots are now widely accepted and people instinctively know how to use it, which means you can reach more people at a rapid rate.
- Gain Business Insights From Customer Data
Thanks to the rapid development of technology, chatbots are now being coupled with machine learning and artificial intelligence. These capabilities mean that business owners can pick up on trends and even point out where you need to focus on product innovation or customer education. All of the chats can be saved, which can help skillful marketers to gain insights into a customer’s interests and choices, so that a business can capitalize on retargeting or through marketing a customer-specific add-on to clients.
- Engage Visitors Immediately
Not everyone will be inclined to make small talk with a chatbot. However, if a small introductory message with a human picture lets a person know that they are there to assist, then people can engage immediately without having to search for what they are looking for on the site. Be sure to use a real photo for your chatbot messenger box instead of a stock image or your company’s logo.
- Automate Everything
Instead of having a receptionist, a call centre and service consultants, you can start moving some of these tasks to the chatbot. Not only will you save a lot of money, but also you can free up your customer service team’s resources to focus on strategy development and problem solving for your business.
Do you need a team of website designers and developers to help you with your site? Then contact The Digital Marketing People today.
Nowadays, every business has a website, which is not surprising seeing as 97% of all consumers search for local businesses online. Between incorporating your logo, search engine optimization for your content marketing, icon choices and all the information that you want to share with online visitors, web design sometimes loses sight of the ‘big’ number one – your customer. How your customers experience your website can make or break their decision to hand over their money to you… or your competitor. With so much at stake, you definitely want to avoid these two common mistakes:
Underestimating the Clout of First Impressions
According to a study at the Missouri University of Science and Technology, prospects form an impression of your brand in just two-tenths of a second when on your website!
So, while effective web marketing is much more than just a great website, web design plays a crucial role in converting prospects to clients. In a job interview situation, first impressions are made by your appearance, posture and communication style. Similarly, your website creates the first impression in an ever-increasingly online world. So much so, that 48% of people cite website design as the top factor in business credibility.
Overlooking the Human Element
As alluded to in the introduction, customers are the reason for your company’s existence. Your website is how you get them to sign up, to buy now, or come on in. For them to respond, as you would like them to, the interface between the viewers and your website needs to accommodate their needs. Back in the day, this was called a ‘user experience’. Thinking of human beings as users were OK. But new trends focus on the person behind that user, and ‘customer experience’ is a better turn of phrase.
If your customer is always on their phone, your website better is designed to deliver your message properly on not just desktop browsers, but tablets and mobile devices too. Along with responsive web design, easy navigation is important to busy humans. Make it clear where they should go and what they should do next.
The Digital Marketing People
For more information, contact us today. We will help you create a great first impression with insightful website customer experience.
Before we look at tips for designing an outstanding landing page, let us define exactly what a landing page is, and why it is so important to have one as part of your website design.
What Is a Landing Page?
Have you ever clicked a marketing call-to-action button and been taken to a web page dedicated specifically to the promotion you were interested in? Intended for a singular marketing campaign, there are no distractions on the page that could draw visitors from the purpose of the campaign.
Why Do I Need a Landing Page?
Landing pages are used to either:
- Collect leads for future marketing campaigns, or
- Promote or convert without putting off prospects with pressure to buy.
Top Landing Page Design Tips
- Using responsive web design principles, design a landing page with only one way forward. The power of conversion in landing pages is in their simplicity. Include a single call to action – be it for the purposes of 1 or 2 above. Remove all navigation and link options.
- Whether you are marketing internationally or within your local community, make sure that your headline is click-worthy. Capturing a reader’s attention is how you lure them to your landing page before extracting their contact details or elicit that sale.
- Having said that, there must be congruence with headline and content. Especially when it comes to bagging email addresses for online white papers, checklists, cheat sheets and so on.
- Highlight what is most important on your landing page to save weary visitors from having to make yet another decision. Yes, the details are necessary and needed. But, truthfully, most of us skim-read what’s in front of us.
- Do not be afraid of white spaces. Too many websites out there hurt our eyes with too many competing elements. Embracing white space, clearly guiding your audience and limiting distractions will win you fans while checking all the boxes of a well-designed landing page.
Website Design Company
To find out more about web design and other aspects of successful digital marketing, contact the Digital Marketing people without delay.